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The strategic analysis of the Domov Sue Ryder
Chlupatá, Kristýna ; Vávrová, Hana (advisor) ; Krause, Josef (referee)
The aim of the thesis is implementation of the strategic analysis for the non-governmental organization Domov Sue Ryder, o.p.s. and to identify all the factors which have impact on its economy. The work deals with the effects of the external environment and the internal resources, which are available for the organization. There was used PEST analysis for analysis of the micro-environment. I have identified all the factors that affect the firm's ability to satisfy customer needs in section related to the micro-environment. These are members in the sector of social services for elderly. They form competition or support for the organization. The important part is also the synthesis of the results of the strategic analysis. There are listed strengths, weaknesses, opportunities and threats. The conclusion summarizes the most important information. There are suggested recommendations to management for improving.
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Interactive environmental centre Dolni Lomna
Wawroszová, Pavlína ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The interactive environmental centre is the modern museum that would like to familiarize its visitors with ecology and environment subjects in the entertaining and educational form and promote natural and cultural beauties of the region. Its founding organization -- infinity-progress o.s. received the EU grant. The aim of the thesis is to present project, to analyse its surrounding and to suggest appropriate marketing communication. A secondary aim is to create a logo and design of promotional poster. Thesis is divided into four chapters. The first one includes the basic definitions of the project areas. It is the tourism sector, non-governmental organizations and EU regional policy. The second chapter focus on marketing and its specifics in the tourism and services sphere. The practical part consists of project's initial situation description, external and internal marketing analysis and the marketing mix is introduced at the end. Marketing communication as one of the important marketing mix tools is a subject of fourth chapter. Design of the communication is presented in several steps as well as new logo and promotional material.
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Fundraising possibilities of Non-Governmental Organizations in the Czech Republic focused on Clubs residing in Prague
Dostálová, Gabriela ; Louda, Tomáš (advisor) ; Jurčík, Radek (referee)
The subject of the thesis is a review of funding process of non-governmental organization Spolek II. TURNUS. This topic is very crucial as many NGOs would hardly operate without the support of various funds. The theoretical part of the thesis introduces the meaning of NGOs and fundraisings. It monitors the development of NGOs and describes changes that have taken occurred since the new Civil Code has taken effect. Furthermore it summarizes the analysis of multiple financing sources in domestic public budgets but also EU budgets. The practical part analyzes the expenses of a NGO from domestic public budgets in 2013 and systematically monitors financing of Spolek II. TURNUS. The efforts to obtain funds from public domestic budgets of Spolek II. TURNUS in 2014 are described along with comparison to the level of difficulty to process individual projects. This part also introduces plans of Spolek II. TURNUS for fundraising in 2015, whether it was already successful or what are the expectations while getting a financial support. The conclusion depicts changes that Spolek II. TURNUS could perform in order to maximize the support from domestic public budgets. The thesis highlights the difficulty of processing and lack of transparency of the projects for obtaining grants and funds.
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Evaluation of the results of the campaign Counter Terror with Justice - Obama and his broken promise
Husárová, Denisa ; Zemanová, Štěpánka (advisor) ; Trávníčková, Zuzana (referee)
On the particular example of the US new motto of the foreign policy after 9/11 --War on Terror I am trying to refer to the work of the non-profit organization Amnesty International in the field of the international relations. I am pointing out its importance in the decision-making process of the political elites. My intention is to find the correlation between the persuasion of the American population in relation to its leadership or leaders based on the expressed promises in the election campaign. As the object of my work I have chosen the current US President - Barack Obama whose one of his five main promises declared in the campaign was to defeat the terrorism, detain and adequately punish the masterminds of attacks from the September 2001 for the committed crimes. This point comprises the significant change from the approach of his predecessor and so the closure of the Guantanamo military base as a symbol of modern torture and denial of human rights which serves as a detention camp for the suspects of terrorism for more than 14 years now. This was a daring commitment but he gained millions of supporters thanks to it. This option comprised the expectations of sophisticated solutions for tens of substantial issues, including meeting the objective of punishment of the terrorists and establishment of deterrent precedent for any other similar attempts. Obama failed to accomplish it.
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Formation and strategy of the civic associacion Zakladno
Kožnerová, Petra ; Tyslová, Irena (advisor) ; Boukal, Petr (referee)
This thesis deals with a strategy of non-profit organization on a concrete example of the civic association ZaKladno. ZaKladno is still relatively short-lived organization, which is still developing. Practice shows that for subsequent systematic and efficient development of the organization is need for a strategic plan. Creating a realistic strategic plan is the goal of this thesis. The theoretical part deals with the principles and legislation of the non-profit sector in the Czech Republic. The methodology of the theoretical part is based on a literature review. The practical part consists of a description of the current state of the cultural sector in the Czech Republic, principles of operation of civic association ZaKladno and especially a draft strategic plan for the association. The conclusion discusses the confirmation or refutation of hypotheses and outlines other problems to solve.
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Economic Aspects of the Mountain Rescue Services in the Czech Republic and Europe
Krytinářová, Jana ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
The purpose of this thesis is to analyze the economic aspects of the mountain rescue services, not only in the Czech Republic, based on the information received from specialized sources. In the theoretical part I defined a non-profit organization, as the most common legal entity on behalf of rescue services. I mentioned differences in the structure of these companies as well. In addition I have looked into the mission of the mountain rescue services, legislation and legal forms of representation in individual states. Due to limited scope of the work, I focused on the mountain service in the Czech Republic in more detail. The practical part is aimed at description of management of the Mountain rescue service of the Czech Republic from 2005 until present which is based on the information obtained from the annual reports and the internal sources of the company. Final part is dedicated to selected European mountain services and their shares of financial resources based on comparative analysis.
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Analysis of flat owners associations management in the case of Flat owners associations XY
Poutník, Lukáš ; Takáčová, Hana (advisor) ; Nováková, Štěpánka (referee)
The aim of this final thesis is to explain of the flat owners associations management and point out the particularities in accounting and tax specifics of this entity. The theoretical part deals with the general characteristics of the non-governmental sector in the Czech Republic and in selected member states of the European Union. In broader context the legislation and accounting regulations related to flat owners associations are discussed as well. The practical part is focused on an analysis of accounting and tax aspects in particular conditions of Flat owners associations XY.
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Children?s centres within the social context in the Czech Republic
HROMKOVÁ, Renata
The establishment of children?s centres started in 1992 spontaneously and following the children?s centres principal in Germany, a principal of mutual help. Presently, there are many entities ? also commercial ones ? using this name. The Citizens Association called Children?s Centres Network was established in 2001 and it is the umbrella organisation of approx. 330 children?s centres, which declare their alignment with both the original idea and with the well spread role of supporting the family values and inter-generation relations, role of parents, mother and father role within the society, family legal protection and equal opportunities and support of healthy life in healthy environment. Children?s centres have been established in big cities, towns and also in villages. The children?s centres operators are usually also their direct users and they define their activities according to their own wishes, and therefore the children?s centres offer a large variety of activities. The research part of the thesis mapped the centres and the offer of their services; children?s centres fulfil their communication and intermediation function between families with small children and the society. Children?s centres create both safe and open space for meeting with other people and for strengthening the role of family in the present society. However, current clients of children?s centres have higher requirements as compared to their predecessors 20 years ago and they request educational, cultural and sporting activities. Nowadays, the clients wish the children?s centres to be the tradition bearers and to help with the support of healthy life style. Children?s centres play an irreplaceable role in identifying pathological phenomena in families and they help with the primary lay prophylaxis. The professionalization of social service provided in children?s centres stumbles over short-term links to the activities in the centres and over the operators? and users? lack of interest. The children?s centres play a significant role in local civil activities, when new family friendly locations or activities are created. This year the 20th anniversary of establishment of first children?s centres is celebrated and the research in this bachelor?s thesis will be useful material for the called Children?s Centres Network in order to assess and evaluate the currently offered service and it may also provide the possible direction of the future development in children?s centres. A round table discussion took place in the Haštalská YMCA Praha Family Centre on 25th April 2012, where the research results of this thesis were used.
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Communication strategy of the non-profit organizations
Ovčáčková, Kateřina ; Khelerová, Vladimíra (advisor) ; Chylíková, Hana (referee)
This thesis is focused on communication of non-profit organizations. The first theoretical part of thesis defines the non-profit sector, characterizes types of the non-profit organizations and basic legal framework. Part of the theme outlined fundraising. Chapter two deals with marketing termes and marketing of the nonprofit sector. The next chapter contains the research on organization-Scout Association Scouts CR. The last chapter is focused on the organization. The organization is presented, including the mission and fundamental principles and current status is described in the situational analysis. It also contains a description and evaluation of communication tools of the organization. The aim of this diploma thesis to show that marketing and its tools are an essential part of the activities of NGOs.
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Marketing in the non-profit sector
Kozáková, Barbora ; Horová, Olga (advisor) ; Cesneková, Zuzana (referee)
This bachelor thesis addresses the need for marketing in the nonprofit sector. The theoretical part consists of the basic terms that relate to this theme. In the practical part the marketing activities of the Czech non-governmental organization operating in the social sphere. The work is the application of marketing in civic association, which helps children and parents in difficult situations in their lifes. The paperwork is about the application of marketing in Czech civic association called Barevný svět dětí. This thesis focuses on marketing mix especially on the analyses of its promotional tools, explains the importance of their usage and how Barevný svět dětí integrates them. Bachelor thesis describes how the organization applies the fundraising sources and furthermore, it provides with a SWOT analysis. Based on this analysis, personal interviews with staff and the association's plans for 2012, recommendation are proposed. One of the recommendations is changing of the website and creating of the fundraising and marketing plan.
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