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Forms of organization, goals and influence of indigenous movements - cases of Bolivia and Ecuador
Kerclová, Helena ; Němec, Jan (advisor) ; Nachtigallová, Mariana (referee)
The main topics of this thesis are goals and influence of indigenous organizations in Latin America. The thesis describes foundation of indigenous organizations from unions and indigenous movements to foundation of indigenous political parties in Bolivia and Ecuador. The thesis focuses on causes of association indigenous people into organizations and their efforts to gain the possibility of political participation. Attention is also paid to ways of indigenous intervention into political events in both countries. The thesis also focuses on aims of organizations, which they proposed, and deals with their success. The main goal of this thesis is to find out why these indigenous organizations were founded and compare their power and impact on the political systems in Bolivia and Ecuador.
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Marketing research of McDonald's brand image among people of age 15-25
Štochl, Michal ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of McDonald's brand image among people of age 15- 25 years. Objectives: The main objective of this bachelor thesis is to identify and asses the image of McDonald's company brand. The research is focused on young people of age 15-25 years, living in the Czech republic. This is to be achieved by independent marketing research. The research is focused on brand awareness, awareness of its specific elements, market position, associations of respondents with the brand and rating and awareness of particular marketing activities of McDonald's brand. Methods: Marketing research, which has been carried out within the practical part of the thesis, was performed via electronic questionnaires. Results: The research has given answers to all questions raised. The results have enabled the assesment of McDonald's brand image within the target group of people. At the end of practial part of this thesis, all results are given in graphical form. Key words: brand, brand image, marketing communication, marketing research
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The Czech Music Community - Tradition, the Present Day
Kuhnová, Barbora ; Jenčková, Eva (referee) ; Kittnarová, Olga (advisor)
My thesis is focused on the entire history of the Czech Music Society. This work is divided into two main parts. In the first section I deal with the history of the Czech Music Society from its very beginning to nowadays and in the sccond part I concentrated on the organization structure of every single part. The Czech Music Society is a voluntary independent association of people who are interested in music. The organization concentrates primarily on music education, musicology, interpretation, publishing and so on. It organizes a lot of activities in connection with music, for example courses both for professionals and amateurs, lectures, workshops, concerts, music summer camps and excursions. Its own history dates back to 1972 when the preparatory commission was established. The organization officially started its activity in 1975. The range of activities was truly wide. After the Velvet revolution in 1989 the Czech Music Society had to tackle serious financial problems. The members have tried to solve these problems, unfortunately without any success. The Society will cease to exist by the end of the year 2006.
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České malé a střední podniky a efektivita jejich PPC marketingu
Zachová, Hana ; Král, Petr (advisor) ; Hlaváček, Josef (referee)
This thesis examines the problem of evaluating the effectiveness of digital marketing; more specifically it looks at the topic of Pay-per-click advertising on the scope of Small and Medium-sized businesses in the Czech Republic. The thesis provides literature review of the historical and current possible practices of what specific measures can be used to evaluate the success of pay-per-click advertising. Moreover, it connects the measurement subject with the associated area of attribution modeling. This topic represents an important issue for the online marketers mostly because of a currently widely used last-click attribution model that is not able to attribute the fair value of the different channels on the consumer journey to purchase. The primary research conducted in the form of qualitative research through in-depth interviews brings insights into the current practices of selected representatives of Czech SME sector as well as the digital agencies on the matter of measuring the success of online marketing and the attribution modeling. Derived findings give a picture at what stage of development the measurement and attribution of PPC currently is in the Czech SME market.
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The Actual Situation of the Churches in Olomouc
Chamraďová, Lucie ; Ovečka, Libor (advisor) ; Eliáš, Vojtěch (referee)
My finel work is called "Actual situation of churches in the tlen of Olomouc." I was interested in a sort of christian churches in Olomouc and their activities. I visited Olomouc's churches, celebrations and I told to priests, pastores and with churchs. I asked them about church's life, social nad charity work, activities for public, activities with another churches. I try to summarize information, which I took during my visit in the last chapter. I write about activities for community, activities for public and actions with another churches in the town of Olomouc. I write also about the opinions of "faithless people"about church's work in Olomouc and church's work in the sociaty. I made a list of questions and I gave it to "faithless people". My finel work is divided into three parts. The first one is just theoretical. There is the basic information about the history of church, the structures of churches, the sphere of activities in church and oecumenism. The second part includes my practical work. I give overview the Churces in Olomouc and their work here. I desribe the whole situation of all the chuches here. The third part is a short summary about the actual situation of churches in the town of Olomouc. There is the offspring of exploration among the "faithless people". I was interested in their...
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From the bottom of a Czech society
Zatřepálková, Tereza ; Vaněk, Václav (advisor) ; Heczková, Libuše (referee)
The present work is based on the works of several authors, for which Prague wasone of the main themes of the work. The baseline texts as the work of E. E. Kisch, K. L. Kukla, R. J. Kronbauer and J. E. Šlechta. The work focuses on the literary depiction of life at the bottom of Czech society in the late 19th and early 20th century. Since this is avast topic, I decided to focus attention on two important thematic areas that played in the literature of the period an important role. The first part focuses on the phenomenon of the pub and people associated with it. It tries to point out the stereotyping display space and the appearance of these. Further notes the diversity of characters that fill this environment. It follows the features of both groups, but also the diversity of their rendition of the individual authors. The second section focuses on the work of the Prague underground. Pays attention to both its appearance, but also various ways of its use by humans and changes in the underground at a later time. The final chapter presents a brief look at the grip of this theme in film and theater.
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A nurse doesn't have to be a woman
Vejsadová, Barbora ; Sokolová, Věra (advisor) ; Ezzeddine, Petra (referee)
Diploma thesis "A nurse doesn't have to be a woman" focuses on men's experience in feminised occupations which are connected with the notion of women, particularty it is focused on nurses. In theoretical and conceptual part I present basic concepts, which this thesis relies on and I write about labour market. In empirical part I conducted six semi-structured interviews with men who work, worked as a nurse or study to become one. In these interviews I was looking for gender constructions and associations that are connected with being men in "typically women's" occupation. The questions I asked were about the motivation to choose this occupation, how these men are approached, what reactions do they experience, what benefits and obtacles they deal with, how do people call them. Most importantly I was interested in men's own experience and perceptions connected to their position of men in feminised occupation. Key words: nurse, labour market, gender segregation of labour, feminization, masculinity
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Different Points of View on Children Born with Mental Disabilities
Havelková, Eva ; Šiška, Jan (advisor) ; Zemková, Jaroslava (referee)
My diploma work called "Various aspects on a birth of mental disabled child" ties together with my bachelor work, which I wrote at Evangelic Theological Faculty at Charles Univerzity. In this bachelor work I was interested in the basical rights of mental disabled people. I taught the topic of a right to live. The meaning of this question grows with the developement of new biotechnology as an artificial insemination, an antenatal diagnostics, a miscarriage and a gene therapy. The other important question talks about the mother rights. These questions traditonally pronounce physicians, philosophers, theologians and sociologists of medicine. However special pedagogues should as well think about and participate in discussions about this topic. Special education comes to the new period with currently knowledges of not only human genome. That is why I target the bioethic sphere, different opinions and possibilities of special pedagogue's treating. in my diploma work, because bioethic spere touch the special education. I come out from historical point of view, from attitudes formulated in our history and from society attitudes to disabled individuals. The work of special pedagogues in this area should focus at disabled people and their parents who decided to take care of the child and at people who are just...
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