|
The entry of the Czech company into the Polish market
Homolová, Hana ; Černá, Iveta (advisor) ; Hinčica, Vít (referee)
This thesis contains information on the entry of Czech firms into the Polish market. The main goal is to provide a complete overview of the Polish market and describe the process of entry of the Czech company into this territory as its own branches. According to the truncated PEST analysis describes the situation on the Polish market. The first chapter deals with methods and indicators that are used at work. The second chapter provides general information about the Republic of Poland. The third, most extensive chapter describes the Polish market from specific angles of selected factors according PEST analysis. This chapter deals in details with economic factors and indicators of competitiveness, while the least is dedicated to social factors. Under the technological factors there are promising sectors for business emphasized particularly. In politic-legal factors there are highlighted mainly legal environment and conditions for establishing a company in Poland. The last part contains specific experience that related to the founding of the company in Poland.
|
|
Women in the role of companies
Fritscherová, Julie ; Hubinková, Zuzana (advisor) ; Kaštovská, Lenka (referee)
The aim of this thesis is to analyze the current situation of women in managerial positions in relation to the obstacles that hinder their career progression, as well as naming the features and capabilities that they prefer, and to characterize the possible existence of female leadership style. The theoretical part focuses on the role of women in society, concepts related to gender issues and the difference between management and leadership. I also deal with selected models describing the approach of managers to their subordinates. In the practical part based on qualitative research methods, I find out what opinion managers have to that situation in the Czech Republic. In conclusion, the thesis provides recommendations for a more detailed investigation of the area.
|
|
Analysis of Traffic in Turnov
Nováková, Andrea ; Mervart, Michal (advisor) ; Sandleiterová, Lucie (referee)
In this thesis on the theme Analysis of traffic in Turnov I focus on traffic in the environs of Turnov. The greatest attention is given to the public transport. The main objective of this thesis is evaluation of current traffic conditions in Turnov and consequential proposals to improve the situation. In the theoretical part I focus on specification the basic terms I frequently use in this bachelor´s thesis
|
|
Motivation as a tool of performance management
Papajová, Simona ; Kříž, Josef (advisor) ; Hana, Hana (referee)
The thesis focuses on the motivation of employees as a tool of their performance management at the property development company Crestyl real estate, s.r.o. Based on the results, a proposal is created which will lead towards improving the current situation in the mentioned business. This thesis is divided into two main sections, the first being theoretical and the second being practical.
The theoretical section, based from literary sources, deals with the characteristics of human resource management, management and performance, motivation, theories of motivation, and incentive programs. The practical section begins with an introduction of the selected company, covering a brief description of the company's history, organizational structure, and business environment. Additionally, various benefits are described which are currently offered to employees. This is followed by the research questionnaire survey and an evaluation of its results. The results are based on suggestions and recommendations that should lead to increased employee motivation at the company.
|
|
Analysis of Social and Economic Development of the Municipality Mikulov
Čada, Ondřej ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This thesis deals with the topic covering social and economic development of the municipality Mikulov located in South Moravian Region of the Czech Republic. The introductory theoretical part defines the basic terms which are public administration, local government, and characteristics of the municipality and its respective authorities. Furthermore, it describes the regional development and also explains in detail the regional policy in the EU, and the Czech Republic. The final chapter of the theoretical part presents specific concepts of the regional development. The beginning of the practical part characterizes the nature of Mikulov including the history of the area. The crucial part of the thesis is the analysis of the current socio-economic situation of Mikulov with the focus on demographic characteristics, economic environment, labour market, civic amenities, culture, sport and leisure, tourism, transport and technical infrastructure, and environment. The conclusions derived from all these areas are summarized in the SWOT analysis. At the end, the thesis indentifies key recommendations on various areas for Mikulovs development.
|
|
Factors Influencing Job Satisfaction in the Selected Organization
Lepiarská, Diana ; Urbancová, Hana (advisor) ; Fajčíková, Adéla (referee)
At the present time, most of employers realize, how important motivation of employees is and consequently their job satiscaction. Motivation has an extraordinary influence on quality of done job and the overall results in the company. Good job motivation through motivational factors may lead to quality results and high performance of employees, which may bring a huge competitive advantage to the company. On contrary, poor job motivation may impair economic results, and therefore it is very important for employers to pay close attention to this subject.
The main objective of this work is to determine the level of job satisfaction of employees of selected company, identify problem sections and suggest solutions, that could improve the job motivation of employees.
In the first part the theoretical solutions are compiled on the studied literature. The second part of the bachelor thesis further describes company dm drogerie markt and also here are processed results of the questionnaire inquiry. From the compiled results were made sugestions for improving current situation in the company.
|
|
Communication strategy proposal of the Relax brand
Dvořáková, Klára ; Rojík, Stanislav (advisor) ; Lucie, Lucie (referee)
This theses follows up valuation of marketing strategy of sport sunglasses of the Relax brand and communication strategy proposal of sport sunglasses of this brand for the next season.
Theoretical part of the theses summarize topics of marketing and marketing communication based on present experts opinions a trends. It pursues holistic marketing, target marketing, different conceptions of marketing mix, marketing strategies in terms of different authors, brand perception, integrated marketing communication and situational analysis.
In practical part, the SWOT analysis is worked up. It is based on valuation of the situation of macro and micro environment and internal analysis that is based on the audit of marketing mix with emphasis on the communication mix. Pursuant this analysis, the communication strategy proposal is made. Its objectives were set in cooperation with management of the Relax brand.
|
|
Development of regional labour policy in Vysocina Region in 2005 - 2015
Hodková, Petra ; Kotýnková, Magdalena (advisor) ; Richterová, Marcela (referee)
The goal of the diploma thesis is to perform an analysis of the labour market and of selected measures of active employment policies in the course of 2005 to 2015 and to evaluate its development during the observed years. The theoretical part of the thesis engages in the development of employment policies in the European Union as well as in the Czech Republic and in the characteristics of state employment policies. In the practical part of the thesis the analysis of the Vysočina region and of the regional labour market is performed. The following part analyses individual measures of employment policies and characterises new employment policy measure, "kurzarbeit". In the concluding part of the thesis recommendations leading to potential improvement of the situation on labour market in the Vysočina region are offered. The main output of the thesis is the realization that measures of active employment policies are not flexible enough to promptly react on the development of unemployment during the observed years, which was the case for example with the implementation of kurzarbeit. The analysis also shows that financing of active employment policies is heavily influenced by the funds the state receives from the European Social Fund.
|
|
Analysis of supply of pre-school education with focus on children´s groups in the Czech Republic in 2010 - 2015
Rašpličková, Veronika ; Bartůsková, Lucia (advisor) ; Barák, Vladimír (referee)
As more women work on hire positions, they start realizing the impact of maternity to their career (Höhne, 2010). To satisfy their needs high supply of pre-school education and its variability and flexibility is needed. Act no. 247/2014 Coll. is trying to react to the situation of inadequate supply. The main aim of this work is to compare situation before and after this law and its consequences as far we can evaluate now. Using primary and secondary data thesis will state if there is scale of those services wide enough and if there is additional need to create more places for pre-school education and if there are changes in supply caused by the law. Conclusion is, that creation of childrens group, which were created because of this law, didnt have such a big impact on supply of pre-school education. Moreover, many of them exists only because of funding from EU.
|
|
Analysis of contemporary state and suggestions for future development of chosen firm
TRČKOVÁ, Petra
The aim of my theses is an analysis of contemporary state of chosen firm and the comparison between contemporary requirements of customers and the capacity of this firm. As a result of this theses I suggest an improvement of management processes and organizational structure of the firm. These suggestions should lead to meeting customer´s needs and firm´s competitiveness.I have suggested 3 ways to solve the problems. Suggestion number 3 was the most suitable one, because it has resulted in an organizational structure as for the volume of orders on one side and the height of profits on the other.
|
guest ::
