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Design of reconstruction of railway stations Šternberk nad Bohuňovice
Šatánek, Jan ; Brůha, Bohuslav (referee) ; Plášek, Otto (advisor)
The design of reconstruction of railway stations Šternberk and Bohuňovice comprises the proposal to increase the line speed of the main track to the maximum possible value, the design of station tracks and reconstruction of railway switches and crossings, the design of the new platforms, which implements the requirements for people with reduced mobility and the design of new drainage system. Next, the design of reconstruction comprises the design of the railway superstructure and substructure and the design of railway level crossings.
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Wonderland behind the looking-glass and its touch
Brdička, Vojtěch ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work is the structured indictment of mediality in us. It argues that media do not satisfy us, nor we are controlled by them. We are much rather satisfied and at the same time controlled by the mediality inside ourselves. Mediality phenomenon is postulated here in the spirit of Jean Baudrillard's theory, not as a mediator of the relations between people, but as their killer. The expansion of digital media doesn't bring us closer to others, but it separates others from us in time and space. The others are transmitted to us only in the form of selected mosaic of images. This alienation is the result of a desire for our own particular worlds, not the conspiracy of power. Efficiency, speed, focus on result and positive thinking are the values that define the orientation of media development. The result is not imitation, but perfection. That's why we use the media. It lures us by the promise of immortality, but in conclusion it only creates a lifeless sign from us. Every human desire is ambivalent, and the desire to create our own post-mortem images can become in its hypertrophy the fatal fulfilment of the death instinct.
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Determinants of entry of inhabitants of the Czech Republic to the second pillar of pension reform
Jetmar, Jan ; Vostrovská, Zdenka (advisor) ; Krebs, Vojtěch (referee)
This thesis summarizes, compares and analyses determinants with the major influence on the decision-making process of a potential participant of the second pillar of pension reform in the Czech Republic. This was achieved by using the method of interviews with financial institution employees which arranged the savings in the second pillar. Based on theoretical knowledge there were six aspects that have been identified with a potential to take part in the decision-making process of participant -- political risks, awareness, experience with foreign countries, voluntariness, yields on capital markets and financial situation, reluctance of entry and alternative investment. By using this method the political risks has been detected as the most important determinant linked with negative campaign of opposition and distrust in political establishment. The experience with foreign countries has shown as insignificant factor. The value added by this study consists in application this method on the topic of second pillar entrance.
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Social Prevention of Crime
Lukášová, Kateřina ; Gřivna, Tomáš (advisor) ; Herczeg, Jiří (referee)
Social prevention of criminality The purpose of the text is to show some of the main possible courses in social prevention of criminality, from criminological and lightly sociological point of view. The reason for such an approach is always actual need of analysis of criminal evolution and of the way we can influence it. The paper is composed of three main chapters, further divided into subchapters. The first chapter is introductory and contains some primal thesis as a preparation for coming issues, including reasons for stress on schooling issues. Second chapter is particularized into twelve subchapters, each of them dealing with different areas and some of them further deepened. First subchapter focuses on family and its relation to schooling issues and includes also notes on language code. Second subchapter takes into account culture as a background for patterns of behavior and value orientation. Third subchapter stresses the meaning of authorities, while fourth subchapter concentrates on schooling issues. Fourth subchapter is also one of the two chapter further divided, when it contains the relation between schooling and criminality in adulthood. Fifth subchapter is dedicated to personality. Sixth subchapter, dealing with group issues, is the second chapter further divided, because of subchapter...
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Brand Equity: the impact of selected marketing mix elements on creation of brand equity
Machek, Martin ; Boučková, Jana (advisor) ; Tomek, Gustav (referee) ; Přibová, Marie (referee)
In today's highly competitive environment, the success of a company is often determined by the right brand management and by efforts to continuously improve the brand value. It is therefore an essential task of marketing. But determining the value of the brand is a very difficult task and it is of interest to both theoretical research and marketing practice. Submitted thesis provides an overview of the current state of knowledge about this very important issue both in terms of leading authors from the scientific and academic communities and in terms of marketing practice in the form of models of specialized agencies. Thus formed synthesis can then be used by academics in the orientation of their future research and also by marketing managers to evaluate the effectiveness of approaches currently being used. For this purpose, marketing managers can also use case studies in each chapter, which show the issue on the specific example of successful companies. Qualitative expert research among managers of successful international companies can serve the same goal. Managers of small and medium-sized enterprises can apply a formalized model of the growth of a brand, which is very intuitive and does not require deeper knowledge of mathematics. The last chapter presents the results of primary quantitative research, which focused on the issue of the relationship between social networks and branding in the Czech Republic.
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Hand gesticulation recognition in image
Zlotý, Petr ; Horák, Karel (referee) ; Janáková, Ilona (advisor)
This work describes gesticulation recognition analysis and implementation. There was chosen the recognition method based on orientation histograms. This method was enhanced by combining it with two segmentation methods. First one based on interframe diferencing and the second one based on skin color detection. There is also mentioned the movement recognition method from reasonable data. It's based on finding a minimum of absolute value of diference between scalar product of picture’s bases vectors and motion vector.
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Value Investing
Liptáková, Lenka ; Pošta, Vít (advisor) ; Pivoňka, Tomáš (referee)
This bachelor's thesis deals with value investing in the form defined by Benjamin Graham. In clarifying the theoretical aspects, particular attention is given to an intrinsic value of stocks and to its calculation methods. A way to overcome the deficiencies in the two most widely used models of calculation is introduced. It is value screening, which by defining of certain criteria makes an assumption of undervalued stocks. Then the investment approach of the most successful investor, Warren Buffett, is described. The practical part is devoted to assessment of the current (May 2014) market situation from the value investor's point of view. Using the free stock screener, the list of companies with selected characteristics is generated. Subsequent analysis of individual companies leads to conclusion, that all considered companies are too risky to be characterized as appropriate for value investing.
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Structure and development of natural and combined regeneration in spruce stands affected by bark beetle disturbances in the Šumava Mts.
Dorko, Jakub ; Vacek, Stanislav (advisor) ; Karel, Karel (referee)
This bachelor thesis is dealing with structure, progress and dynamics of mountain spruce forests in areas afflicted by large bark beetle gradation in area of National Park Bohemian Forest, specifically in the municipality of Modrava. The research was carried out on 9 permanent research plots and it was based on evaluation of structure of the forest reconstruction, height measurement and increments of each individuial tree of natural reconstruction. The measurement was made in autumn 2015. 3 plots of those 9 permanent research plots were situated in forest clearing and the rest in dead forest. Combination of natural and artifical restoration of forest was applied in these plots. Differences were found out in quantity and structre of reconstruction in connection with various stand types. It was discovered that in west oriented locations (PRP 1 to 6), the reconstruction prospers and grows quicker, compared with north orientation (PRP 7 to 9). The highest dimensions were reached by the reconstruction in the plots founded in the forest clearing, on the contrary the highest density of the reconstructon was discovered in the plots with dead forest. The highest value of average increment was discovered in PRP 4, which means in forest clearing where logging had been done.
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Potential development index for customers, products and processes.
Mejdrech, Vlastimil ; Veber, Jaromír (advisor) ; Svobodová, Hana (referee) ; Tomek, Gustav (referee)
The discussion of the dissertation converses on the potential development practices of companies; especially in relation with customers, products and processes. It summarizes the current known relevant theoretical approaches of this concern such as: CRM, value analysis, functional analysis and performance measurement. The dissertation describes the methodology used to obtain the central information for potential development of customers. It presents the measurement methodologies for potential development practices. It also assesses the impact of products' standardization to potential development. It studies an example of product lines' functional analysis from a customer perspective. The selected research strategy is quantitative survey. The instructions to determine quantifiable indicators for potential development of customers and products are the contribution of this dissertation. It also contributes with a description of the historical context and the current interaction of the potential development of customers, products and processes. This work opens the discussion on the possibility of using potential development indexes as an alternative or complement to the standard economic indicators; especially for strategic business decisions or product portfolio strategy.
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