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Old - new urban spa
Hoffová, Monika ; Šindlar, Jiljí (referee) ; Hrabec, Josef (advisor)
The aim of this bachelor thesis is a spa reconstruction in the Brno-Židenice district. The area of the whole parcel consists of winter spa building as well as summer aquapark (pool, spa) with the summer part belonging to it. The building of the city spa in Zábrdovice designed by Bohuslav Fuchs back in 1932 is a monument indeed: not only is it a valuable building but it is also an irreplaceable source of the knowledge about it. The building represents the finest work of the Brno’s architect from his most productive era and it demonstrates the way the inland architecture has always been able to respond to the the global trends. It also documents the culture influence of the mid-war Brno in which the young and fresh avantgard style has gained an unambiguous support of the political governance of the city. Finally, it indicates the confidence of that era which was determined to overcome the problems of the old world once and for all. More than eighty years later there could not be found use for the original function and so a renaissance must happen. Not only a purpose and a spirit of the building must be found but it also needs to be adapted to the contemporary demands so as not to lose the historical value. This thesis will also be dealing with the urbanistic solution of the surroundings, especially the Zbrojovka grounds which are situated in the close proximity of the spa. It is a very extensive place that used to be very significant and unique industrial grounds, but nowadays it is closed. It could, however, become unique again and along with the Bohuslav Fuchs’s jewel it could bring a new life to the whole district.
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The marketing plan proposal of relaxing complex
Tužová, Lucie ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: The marketing plan proposal of relaxing complex Objectives: The main aim of this project is to create the marketing plan proposal of relaxing complex. The goal is to clarify a situation of the fitness market in Czech republic and partially in the world. Also to explore this sphere of wellness and find innovative means, which are used in modern wellness and fitness clubs. This project includes the marketing mix of providing services. Methods: In methodological part, this project is based on the analysis of competiton in wellness and fitness sphere in Prague. This project also uses the analysis of client's requirements in wellness sphere and the interview with fitness a wellness managers. Finally there is swot analysis, that summarizes both the analysis of internal environment and the analysis of external environment. Results: This project contains the marketing mix of the suggested relaxing complex and you can read there the idea of this wellness, provided services and products, prefering attitude to clients and presentation of whole complex. There is also the propagation plan, the question of human resources management and the price policy. Keywords: Wellness centre, fitness centre, marketing plan, innovation, marketing mix, target market.
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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Švec, Martin ; Müller, Zdeněk (referee) ; Ruller, Ivan (advisor)
Modern and lightweight-looking architectural concept of the town house, which is the counterbalance to the former historical development and highlight of the look-through axe from the Main square. The inner-space functional allocation come through to the exterior look of the building. The former Poláškova street is extended, there is the piazetta with outside seating. The parter is determined by the roof cantilever and the wooden pergola with the outdoor LED illumination. In the ground floor there are two shopping spaces, pharmacy and film café. The first floor contains rehab centre. Its look is maximally lightweighted, the fassade is made only from the structural glassing. This makes the contrast between the ground floor growing up from the ground a the three-storeyed section for living. This part of building is carried by massive frames from reinforced concrete and is designed as a wood framework with pasted frames and gridiron ceiling pannels. It contains 28 appartments. Most of them are low-cost, epecially for young families and singles. In the underground are three storeys of parking. 81 places are the replacement of former public parking. The arrival ramp is situated on the south side by the Sokolská street. The connection point to the busy drive-through road is on the former crossroad with the Králova street, where are newly installed the traffic lights. The access to the shops is situated on the north side by the historical town centre. To cross the parcel is possible next to the building through the small park on the western side, or throught the centre of the bulding. The terrace above the ground floor is walkable and accessible by the stairs from piazetta or by the skew roof of the film café. The skew roof contains also benches and artificial waterfall, which ends in the fountain. The fountain is there for the good feeling of the space and for technical reasins. It is connected with the reservoir of the rain water.
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Mountain pension
Bačina, Jan ; Pospíšil, Tomáš (referee) ; Pěnčík, Jan (advisor)
This diploma thesis solves the project of four-storey, partly cellared mountain pension situated in the plant number 645/2 in the cadastral area in Deštné in Orlické hory. The building has a capacity of 44 seats to accommodate 72 persons in the restaurant and 57 persons in the wellness center. There is a wellness center with fitness room and engine room of air-conditioning system in the basement. There is an entrance hall with hotel base, restaurant, sanitary facilities and utility room with boiler room on the first floor. The second and third floor is designed for accommodation. There is an outdoor terrace of restaurant. The building has a load-bearing wall system. The load-bearing walls and the partition walls are bricked up of the porous concrete YTONG bricks and sand-lime bricks SILKA. The walls are insulated of mineral wool thickeness 200 mm and EPS Perimeter thickeness 140 mm underground section and plinth area. The ceiling structure are made of the prestressed hollow core panels spiroll thickness 250 mm and wooden beamed ceiling. There is a saddle wooden roof. The windows and the doors are made by the company Progress. The part of facade of the building is ventilated. This project is designed by the computer software ArchiCAD.
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Roman spa and sauna world
Foltýnová, Michaela ; Macháčková, Šárka (referee) ; Dýr, Petr (advisor)
The project deals with the study of recreational facilities named Roman spa and sauna world. A new building has been associated with the proposed aquacenter "Water Temple Brno", which is by its character and by the capacity predestined to be a multifunctional main "water world" in Brno. The aim of this study is to design a wellness center that would cover the capacity requirements resulting from population density of the city of Brno, that would architectural and urban correspond with the site, and last but not least, offering a wide range of comfortable services covering the needs of potential customers. As a result, it was suggested modern wellness center, does not disturb the landscape construction sites, understated building that more than itself prefers landscape scenery around and its design slightly underscores the balance between nature and human work planted in it.
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The Municipal Baths
Langová, Monika ; Kopečný, Petr (referee) ; Mikulášek, David (advisor)
Designed construction of a spa with the wellness center programs (relaxation type), for 200-250 people (at one moment) at Brno city, near Voronez Hotel and Exhibition Centre. The five-floor spa building is designed as a puzzle in the shape originating from a dice. Cycles of water in its various forms and states of matter or properties fade into one another here. Each floor is designed to have its own theme (water world, the Asian world, aroma floor, salt floor, sunny and airy bath) and offers various types of premises and procedures: swimming, relaxing in the water, baths, showers, steam rooms, saunas, infrared saunas, wraps and massages etc. The spa program is accompanied by various types of refreshments: cafe, bar, tearoom, fruit bar. Rooftop pool and bar offers a unique view on the city. The spa and hotel Voronež parking is carried out within the ground floor.
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Brno-Zábrdovice Spa, the Reconstruction, and the Completion
Jedrzejková, Ivana ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The bachelor’s thesis solves the reconstruction and extension of the functionalist building of “Winter Spa” Brno-Zábrdovice, Brno, Czech Republic. The main goal of this work was to propose a new functional use of the current building with respect to the original function and to add an annexe to increase an attractiveness of the building and the services offered. Bachelor’s thesis only includes reconstruction of the “Winter Spa”, while the expansion of the new building of indoor pools has been projected. The reconstruction of spa and pool will form a large sports centre. The customers will have an access to the services of wellness center, fitness center, gym, dance halls for sports and the other fitness disciplines, restaurants, cosmetic studio where the expanded services in the field of non-invasive liposuction will be provided and also they will be able to pick up internet packages. An annexe with stairs and elevator has been designed to facilitate the interconnection of all floors of sports and wellness center. The building of „Winter Spa“ and newly built indoor pool will be linked together by a central entrance hall with cash registers and reception. The entrance hall is also an entry into the summer area.
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Renewal of baths Zábrdovice
Vilém, Jakub ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Vlček, Milan (advisor)
The subject of my thesis is renovation of an winter´s spa in the part of Brno-Zábrdovice. The space of thesite compprises an outdoor swimming pool, a building of winter´s spa and a new building of indoor swimming pool. The restore object is divided into three parts. The first part contains wellness centre, the second part includes a bowling hall with restaurant abd the third part contains a fitnness centre with a weight room. The proposition of renovation respects a functionalist architecture, therefore, will largely retain its original look and will be used traditional materials here. There is solved a wheelchair accesible in the whole area.
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Marketing strategy of a company in tourism business
Havlíčková, Anna ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
This Diploma thesis describes the marketing strategy of Infinit Ltd. The author focuses on the Vysočany Pool and Sauna world branch, which is located at the Wellness Hotel Step. In the analytic part the author uses the following methods: situation analysis, bench-marking and SWOT analysis. Within the marketing strategy the author describes the characteristics of the marketing mix. The result of this thesis is to give a suggestion that would improve the current situation of this branch.
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