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Regional disequelibrium and solution of this by INTERREG IIIA program
Štěrbová, Marta ; Vostrovská, Zdenka (advisor) ; Vebrová, Ludmila (referee)
The bachelor thesis focuses on problems of regional and structural policy. In theoretical part there are described the reasons of the creation of regional policy, substance, principles, tools and historical development. This thesis deals with international cooperation which is supported by the program called INTERREG IIIA, in Czech republic. Another part deals with comparison of programmmatic differencies on czech-polish borders during the 2004-2006 and the 2007-2013 period. Practical part analyzes results from all five borders (Saxony, Bavaria, Austria, Slovakia, Poland) during the 2004-2006 period. The target of this thesis is tio analyze the significance of regional policy in Czech republic by using INTERREG IIIA program.
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Franchising as a method of market entry
Cibulka, Lukáš ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In the first part of my paper I concentrate on analyzing franchising as form of entrepreneurship on a concrete example -- Restaurants Potrefená husa. In the second part, using methods analysis and comparation I examine the demandness of entry franchise concepts in the German and Czech markets. My criteria for the demandness of entry are concentration of franchise concept on the market, law regulations, supply of advisory services and the last criterium is the economical demandness of market entry. In the end of my paper I do the final comparation of the demandness of market entry of franchising concepts in Czech Republic and Germany.
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Evaluation of the current status of the preparedness of the Czech economy for the common currency
Rychna, Karel ; Taušer, Josef (advisor) ; Plchová, Božena (referee)
Paper evaluates current status of the preparedness of the Czech economy for the currency Euro. It includes both aspects of the process, i.e. formal preparation and the real convergency. In the field of formal preparation the functioning of EMU is described, based on which current formal status of the czech EMU membership is assesed. The Maastricht criteria are considered part of the formal process as well. On the other hand, a range of real indicators, which are chosen based on various OCA resources is evaluated, giving the full picture of the current situation.
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Ahold - the analysis of the company and it's effects on the market of the Czech republic
Táborský, Michal ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In my thesis, I focus on describing the Ahold company and it's effects on the market of the Czech republic. In the first part, I deal with the history and structure of the firm. I also evaluate the aspects of the market in the time of the firm entry. I examine the shopping atmosphere of Albert and Hypernova. I studied the reactions of it's typical customers by the questionnaire, that helped me along with the SWOT and financial analysis to find out the condition of the firm in the strongly competitive environment. In the end I assess the strenghts and weaknesses of the firm and from the opportunities and threats, I try to find an optimal solution for the firm in the future.
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Strategy of brand Vichy with focus on a czech market.
Srnka, Karel ; Postler, Milan (advisor)
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main theme is analysis of current position of Vichy on the dermocosmetics market in the Czech Republic and proposals for its improvement. In the first charter is the reader present into marketing, brand and it's importance in marketing. In this charter such terms like image, insight, value and elements of brand. Second charter, which is dealing with strategies of brand governing, is followed by citer free, where all the parts of marketing and communication mix are described in detail. The practical part begins with fourth charter, that subsequently describes L'Oréal as a company, its history and structure and the structure of active cosmetics division. This chapter also describes history of brand Vichy and it's re-launch in the year of 2009. Fifth chapter goes further with description and focuses on concrete situation on the dermocosmetics market and introduces the biggest competitors. It also shows activities of brand on particular parts of marketing and communication mix. This description is the base for last chapter. That shows concrete recommendations that should be considered to better the brand strategy. This recommendations are sketched once again on parts of marketing and communication mix. Thesis is ended up with conclusion, in which the most important findings are highlighted.
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Foreign direct investment in the Czech - Taiwan relationship
Bareš, Josef ; Adamcová, Lenka (advisor) ; Knotková, Vladimíra (referee)
The paper deals with the role of FDI in a country's economic development. First the economic development and the role of FDI in this process is described for Czech Republic and Taiwan. Further, the relationships between the two countries and EU as a major international player are analyzed. Next a comparison of the economic development and FDI in both of the named countries is carried out. In the the mutual economic and FDI relationships between Czech Republic and Taiwan are analysed. These relationships are demosntrated on the case of taiwanese FDI in Czech Republic including the reasons which lead the investor's decisions.
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Personal finance, investment opportunities and conventions in the CR
Mikušová, Lucie ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
We are living in the era of financial uncertainty and high volatility on financial markets. According to some experts, these circumstances will have a significant impact on the investment conventions of Czech investors in the future. Economists are afraid of even stronger conservatism and skepticism on the field of investment tools. The gab between the yield of Czech and American or Australian family portfolio will be most probably deepen thanks to this. My master thesis has the goal to briefly define financial products which are available for Czech investors. Furthermore I also explain reasons of significant differences between the average portfolio of assets and credits of Czech, eastern and western European family.
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