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Battle of Mühldorf and its reflection in (not only) knightly literature
Baloun, Antonín ; Bobková, Lenka (advisor) ; Žalud, Zdeněk (referee)
The main theme of this thesis is the battle of Mühldorf. In 1322, the forces of two newly elected Holy Roman emperors, Louis of Wittelsbach and Frederick of Habsburg, came to Upper Bavaria. They met to battle for legal succession of the Holy Roman Empire throne. One of the important actors within this conflict was the Czech king, John of Bohemia. Contemporaneous chronicles are compared and contrasted in the goal of reconstructing the course of history. This thesis is furthter enhanced by discussing the problem from the point of view studies of current German historians. By reading this thesis, one may obtain a mental portrait of the time and by doing so, will get acquainted with the kings of that ruled the lands, learn the reasonings behind the conflict and understand the consequence of this battle, an effect that resonated more than just on the Czech kingdom.
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Analysis of the Czech mortgage market and its position in the global crisis
Melounová, Tereza ; Radová, Jarmila (advisor) ; Pavelka, František (referee)
The aim of this thesis is to compare the causes, course and effects of the mortgage crisis and the subsequent financial crisis in the USA and in the Czech Republic in the years 2000-2012. Conclusions comparisons show that the impact of the crisis on the economy of the Czech Republic were milder mainly due to readiness of Czech banks. Furthermore, this work analyzes a model example of choice of parameters mortgage loan from the client's perspective, focusing on the assessment of the advantages of combination mortgages and savings products. Based on the results of this analysis, the combination can be recommended, but with regard to the rates of appreciation achieved when saving resources. If the condition of compensation refinancing costs by the difference in interest rates is satisfied, it is also possible recommended this financial instrument to a qualified client. Finally, we completed the image of the Czech mortgage market by comparing the classical mortgage products in offer of several banks.
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Development of long-term unemployment in the Moravian-Silesian region in the last ten years
Šimkovská, Lenka ; Szabová, Lucia (advisor) ; Chalupníček, Pavel (referee)
The topic of this bachelor work is chosen due to a significant proportion of long-term unemployed people in total unemployment in the Czech Republic and also in the Moravian-Silesian region. The aim of this work is to analyze the labor market in this region over the last ten years with regard to long-term unemployed people and active employment policy to promote long-term unemployed people and the availability of certain programs or retraining courses for this group. The questionnaire method is used to describe closer look at job loss and retraining courses and benefits for themselves in the practical part.
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Strategy planning of IQFF Mezipatra
Mladá, Michaela ; Hanzlík, Jan (advisor) ; Blinka, Roman (referee)
The thesis aims to identify strengths and threats of the International Queer Film Festival Mezipatra using methods of strategic analysis and qualitative research and then propose a course of action in future years. The theoretical part focuses on the description of the structure of the festival, the specifics of non-profit organizations and also characterizes the selected strategic analysis procedures. In the practical part I analyze the festival through the steps of strategic analysis and also use informal talks with members of the organizing staff and my own experience with executive positions at the festival and outline the current status of activities and further direction for the festival.
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The education and employment of prisoners within and after the execution of their confinement
Jakešová, Ivana ; Minárik, Pavol (advisor) ; Kotýnková, Magdalena (referee)
Introduction of this bachelor thesis deals with an importance of terms "human capital" and "restorative justice". Nowadays, the main aim is not to incarcerate a criminal, but to stimulate him to change his behavior, in order to become a better man. Hence, there is a possibility for a criminal to extend his education, to take up a retraining course or to start working during the execution of his punishment. The main goal of this theses is to find out whether these activities, education, retraining courses or employment within the execution of a punishment are rather a benefit for both convicted and society. Huge range of projects have been created to strive for re-integration of former criminals into society and to the employment market. I will try to answer the question if a criminal becomes better by virtue of activities listed above and I would like to prove it with statistics related to the hight of recidivism, i.e. repeated criminal activity in the Czech Republic.
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Celda Klouček - personality and work
Teichmanová, Jana ; Vondráček, Radim (referee) ; Prahl, Roman (advisor)
This work is deling with personality and work of Celda Kloucek, a sculptor and ornamentalist living at the turn of 20th century. Celda Kloucek was born 6th December 1855 in Senomaty near Rakovnlk. Advised by his patron Milller, he decided to accept a position with ornamentalist sculptor Otto Lessing in Berlin, where he got his first professional training. Kloucek turned out to be an excellent sculptor, especially in ornamental construction work. The contracts were diverse and he learned to work with many different materials. In 1879 he enroled in professor Otto Konig special course at Arts and Crafts School in Vienna. After three years, he became a reader at Arts and Crafts School in Frankfurt am Main. In 1888, he opened his atelier at Arts and Crafts School in Prague. He was teaching here for twenty-eight years. Many recognized artists emerged from his atelier, all of them adhering to Kloucek's emphasis on clarity of composition and simplicity of the ornament. Kloucek's work evolved from ornamental creations on house exteriors in neo-Rennaissance and neo-baroque style to naturalism, and finally to Art Noveau, in which he created his master pieces: Wohanka house portal (1898), Museum of Western Bohemia in Pilsen (1900-1901), Prague Credit bank (1902), Blecha house (1904), and Order of the Cross monastery...
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Viral marketing
Novotný, Ondřej ; Pešek, Ondřej (advisor) ; Blahut, Michael (referee)
The primary aim of this bachelor thesis is to analyze some viral factors of the chosen viral campaigns from the Czech Republic and also from the rest of the world. The assessment takes account of the acquired theoretical knowledge about this issue from the first part of the work. On the basis of these facts is recorded the development of the viral marketing which has changed a lot recently. Especially thanks to a spectacular arrival of social networks, as one of the most used medium in the world. The secondary aim of the work is to give every reader some new information about idea of "viral marketing", as one on the most recent trend in the sphere of Internet marketing. And of course broaden the people's awareness of this tricky but very effective way of advertising some brand.
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Causes, course and consequences of present financial crisis and its effect on the Czech republic
Šíma, Ondřej ; Korbel, Jiří (advisor)
The bachelor thesis is focused on financial crisis which began almost three years ago in the USA when the real estate bubble burst. The main goal of this treatise is to explain the most important events that had happened before the burst and led to contemporary problems. It is written in a understandable way. However, everybody can obtain some useful information about crisis and discover that it has been happening on and off since the world became more smaller due to globalization. The thesis is divided into three central chapter. The first one shows us causes of the "big bang" on the american real estate market. It also describes very frequently used term securitization and policy of FED. Morever, we mention symbiotic relationship between China and the USA. The second part clarifies the situation after the burst and briefly refers to visible impacts that will influence our future. I would like to point out the importance of Sovereign Wealth Funds in next years. The last part concentrates on the Czech Republic. Our attention starts at the description of the Czech economy before the crisis, then we go on to crystallise the behavior of our currency CZK during year 2008. The Czech public finance come up at the end.
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"Special Relationship" in the Era of Harold Macmillan (1957-1963)
Beranová, Monika ; Soukup, Jaromír (advisor) ; Jeřábek, Martin (referee)
This thesis analyzes key moments from the tenures of Harold Macmillan as British Prime Minister and John Fitzgerald Kennedy as President of the United States. The United Kingdom and the United States had a Special Relationship between them, which was based upon their close political cooperation. Macmillan and Kennedy deepend this relation by their personal friendship, which played a major role in the course of finding solutions to the conflicts they had to face in the context of the Cold War, when there was a real possibility of nuclear annihilation. The analysis shows that the Special Relationship in the years 1957-1963 went through several dynamic developments, however it never lost its unique status. Despite initial distrust between the two countries immediately following the Suez Crisis, both politicians always managed to find a compromise solution. Thanks to their friendship and deep personal respect, they managed to always unite, even during times of gravest peril. A typical example of the personal relationship is the Cuban Missile Crisis, when Kennedy kept in touch via telephone with Macmillan and often asked him for advice. By virtue of this contact, Macmillan became one of the President's principal advisors in the course of the crisis. The Special Relationship between the two countries did...
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The belly dancing as a multicultural phenomenon
Ebelová, Patricie ; Opletalová, Lenka (referee) ; Soukup, Václav (advisor)
This thesis deals with belly dancing as a multicultural phenomenon. The autor chose this subject for different reasons. Firstly, the very nature of belly dancing asks for which falos for multidisciplinarity, which is the main idea of cultural antropology. Secondly, she practices belly dancing herself. This fact helps her understand belly dancing more properly even on the theoretical level. Moreover, the author could study this phenomenon because she attends courses and has become a part of the newly emerged Czech belly dancing subculture. The third and last reason why she picks up this phenomenon was a fact that she had studied at an artistic secondary school. Thats why she does not only study the subject from the perspective of humanities (studied at FFUK) but she also tries to apply the artistic point of view. Thus the dance is not viwed only as an artwork, but strong inspiration for artists as well.
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