|
Analýza nabídek pojišťoven na on-line pojištění v ČR a srovnání s jejich mateřskými společnostmi v zahraničí
Gušiliková, Nina ; Matuštík, Ondřej (advisor) ; Exnarová, Anna (referee)
The goal of this bachelor's thesis is to analyze on-line insurance offers of insurance companies in the Czech Republic. This thesis defines general information from insurance areas. It represents selected companies, characterizes their status on the insurance market, informs readers about services and gives a complex survey of on-line insurance offers. Part of thesis is an description of web sites and a behaviour of applications for conclusion of a insurance contract. There is also characteristic of a controlling company attached for each insurance subject with description of web pages that offers on-line insurance. Part of this thesis is also mutual comparison of insurance subjects in the Czech republic and a comparison with their controlling companies. The comparison will be done on base of chosen criteria. The end point of analysis presents evaluations and explanations of differences among proposals of separate companies and recommendation for companies in the Czech republic for a purpose to satisfy needs of their customers in better and more effective way.
|
|
Analysis and prediction of the digital music market
Pulda, Michal ; Raška, Ondřej (advisor) ; Mutl, Michal (referee)
This paper analyzes the conditions and functions of the present music market, with the main focus on the distribution of music in digital formats. It discusses fundamental concepts as well as the law framework which is used in the Czech Republic and worldwide. Firstly, the paper discusses technological aspects, including various music formats, the realization of sales via the Internet, and the usage of file sharing networks. Secondly, the paper discusses important services already available on the Internet, which have had a significant impact on the market, and whose influence will continue well into the future. To better understand the present situation, an analysis of piracy phenomena is crucial. This analysis is based on many published studies and has attempted to reflect the attitudes of customers, musicians, and the music industry in general, towards the present state of the market. Finally, various opportunities are discussed for designing potentially usable services, which could possibly create value for consumers and the music industry in the future. These models include protectionist services transformation, supply diversification, subscription approach and streaming. New models are globally compiled together with outlined relations between them.
|
|
Configuration and routing mechanisms behaviour in ad-hoc
Vlčková, Zuzana ; Peterka, Jiří (referee) ; Janeček, Jan (advisor)
Technologies of local and personal wireless networks allows building ad-hoc networks which don't require prepared infrastructure of optical or metalic wiring. Besides mechanisms of channel sharing and mechanisms of routing, also mechanisms of topology control are very significant, in these networks. The goal of this diploma project is to evaluate behaviour of chosen mechanisms for topology configuration of wireless ad-hoc networks, optimizing suitable criterion - required energy or interference. Real node distribution of nodes in wireless networks doesn't agree with uniformly or Poisson distribution, published solutions are related to. Interesting would be to evaluate methods minimizing interference for more realistic node distribution (groups of nodes) and also in case of using frequency multiplexing.
|
|
Physiotherapeutic facilities of the epicondylalgia treatment
Zadražilová, Tereza ; Valouchová, Petra (advisor) ; Hejlová, Věra (referee)
Hlavním tématem diplomové práce byly fyzioterapeutické možnosti léčby epikondylalgií. Vzhledem k pokroku ve výzkumu onemocnění šlach bylo snahou zhodnotit nové poznatky v oblasti etiopatogeneze, efektivity terapie a zdůraznit přínos nových vyšetřovacích metod, které nám pomáhají pro včasný záchyt onemocnění. Práce je rozdělena do šesti kapitol. V první kapitole je popsána anatomie loketního kloubu s důrazem na muskuloskeletární systém, menší důraz je kladen na nervově cévní struktury. Druhá kapitola je rozdělena na sedm podkapitol, jež se týkají funkce loketního kloubu, jeho rozsahů ale i funkce jednotlivých svalů podílejících se na pohybech loketního kloubu. Dále jsou uvedeny i svaly podílející se na pohybech zápěstí, tím pádem přímo související s probíraným onemocněním. Závěr této kapitoly je věnován problematice šlach a šlachových úponů, kde je uvedena jak anatomie a biomechanika, tak hojení poškozených šlach. Třetí kapitola se zabývá etiopatogenezí epikondylalgií a etiologickými faktory jejich vzniku. Je zde popsán patologicko - anatomický obraz postižené šlachy se všemi klinickými projevy. V další kapitole jsou uvedeny vyšetřovací metody od anamnézy, přes různé druhy klinických vyšetření, až po nejpoužívanější metody zobrazování jako je RTG, MR, CT, UZ a další. V páté kapitole je probrána problematika...
|
|
Residential house in Ostrava
Šponarová, Lucie ; Procházka, Martin (referee) ; Sobotka, Jindřich (advisor)
The subject of this thesis is to design a building with apartments in a high standard of living. The building will be located on sloping land currently accessible from the street Hybnerová in cadastral area of Silesian Ostrava. Construction, surrounding land and fence form a unified aesthetic and functional whole, reflecting the sloping nature of the site. White matter of structure grows continuously from the lowest point and produces fencing which spirals around the property and rise harmoniously into the building itself. Adjusted terrain of land creates platforms for individual gardens for each apartments and produces space for underground garage. The house is designed as a three-storey building with underground garage. The building will accommodate 5 residential units with terraces and technical and storage spaces within the basement. The building is oriented southwest and its location allows splitting the land to the eastern and western gardens. Southwest orientation uses the only unblocked view from the property. Continuously rising fence separates the building from surrounding buildings and offers plenty of privacy for the residents. Concrete fence has also security function.
|
|
Marketing and business ethics in branches protected by copyright
Černý, Michal ; Johnova, Radka (advisor) ; Bláha, Václav (referee)
The thesis is focused on an analysis of marketing tools and business policies, applied on the field of commercial publishing. First part is dedicated to an analysis of the copyright law that affects the activity of this sort of companies. It includes an explanation of the most important parts of the copyright law that is valid in the Czech Republic. There is a display of important international standards, considering the issues of intellectual property. The second chapter relates to the theory of marketing and ethical issues of commercial and business activities. It includes a definition of basic terms, marketing tools, and a step-by-step clarification related to developing a marketing strategy. The end of this chapter summarizes the options of using marketing tools in publishing. Eventually, the thesis deals with pieces of knowledge, gained during its writing. Two different ways of creating a marketing strategy for the Knižní klub publishing company are considered in the end of the thesis. Both ways are described in detail, and compared to each other.
|
|
Mathematical Programs for Dynamic Pricing - Demand Based Management
Hrabec, Dušan ; Karpíšek, Zdeněk (referee) ; Hoff, Arild (referee) ; Haugen, Kjetil Kare (advisor)
Tato disertační práce se zabývá vývojem, modelováním a analýzou poptávkově orientovaných úloh, které zahrnují marketingová, operační a logistická rozhodnutí. Úlohy jsou zvoleny tak, aby mohly být dále rozšířeny o koncept tzv. dynamického oceňování a jiných dynamických marketingových rozhodnutí. V práci jsou využity dvě základní poptávkově orientované úlohy: a) úloha kolportéra novin, která je zvolena pro její jednoduchou formu a která tak slouží jako nástroj pro ilustrativní ukázky rozhodovacích procesů v podobných typech úloh, a b) úloha návrhu dopravní sítě, kde jsou využity některé výsledky a znalosti získané při řešení úlohy kolportéra novin. Kolportér (či obecně maloobchodník) čelí náhodné poptávce, která může být postupně ovlivněna oceňováním, marketingovými (tj. reklamními) rozhodnutími a nakonec jejich kombinací. Poptávka obsahuje tedy náhodnou složku, která je pomocí přístupů stochastické optimalizace modelována ve specifickém tvaru (tj. aditivní či multiplikativní tvar). Závislost cena-poptávka je zachycena pomocí nelineární klesající poptávkové funkce, zatímco (vhodná) reklama vede ke zvýšení poptávky (běžně rostoucí s-křivka či konkávní funkce). Výsledky získané při řešení úlohy kolportéra novin s oceňováním jsou následně využity v úloze návrhu dopravní sítě. Tato stochastická úloha je modelována (reformulována) pomocí dvou přístupů stochastické optimalizace: wait-and-see přístup a here-and-now přístup. Jelikož tato implementace vede na lineární či nelineární celočíselnou (navíc scénářovou) úlohu, jsou v práci zmíněny taky výpočetní nástroje. Autor pro řešení používá (původní) tzv. hybridní algoritmus, což je kombinace heuristického (genetického) algoritmu a nástroje optimalizačního softwaru. Potenciální aplikace sestavených modelů, obzvláště v oblasti odpadového hospodářství, jsou diskutovány v závěrečné části disertační práce.
|
|
xx
Kubíček, Martin ; Očenášek, Vladimír (advisor)
NAME
The Role and History of Information Technology in Today's Companies
GOAL
The main goal is to map the development of information technologies and their implementation in corporate environments.
From the very beginning of the introduction of computers to today's situation companies.
Showing today's role of IT to a particular enterprise (allocation of jobs in IT department, individual tasks, catalog services, ...)
STRUCTURE
-precursor of information technology
-history development of information technology
-modern information technologies and their future prospects
-companny IT processes
-description one particular IT department
BOOKS
Jan Dohnal; Jan Pour - IT v řízení podniku - Professional Publishing - 2016 - 978-80-7431-160-4
Jitka Kominácká - Moderní ICT pro podporu rozhodování - C. H. Beck - 2014 - 978-80-7400-531-2
Libor Gála; Zuzana Šedivá; Jan Pour - Podniková informatika -- Počítačové aplikace v podnikové a mezipodnikové praxi - 3., aktualizované vydání - Grada - 2015 - 978-80-247-5457-4
Erik Brynjolfsson; Andrew McAfee - Druhý věk strojů Práce, pokrok a prosperita v éře špičkových technologií - Jan Melvil publishing - 2015 - 978-80-87270-71-4
|
|
Intellectual property protection by Customs
Drahoňovský, Tomáš ; Uhlík, Milan (advisor) ; Tomáš, Tomáš (referee)
The aim of this thesis is to detect the causes, extent and means of breaching the intellectual property rights, including its negative consequences from the point of supervisory activities of the Customs Administration of the Czech Republic. Also to suggest possible measures to enhance the service and to eliminate any imperfections in the legislative, its abidance or in organization and work management if found. The thesis is divided into two parts theoretical and practical. The theoretical part contains, according to the author, the most important international treaties, conventions and agreements, as well as the European Union law and the national legislation. In the practical part the author states his opinion on the legislation concerning the protection of intellectual property rights, brief classification of the intellectual property rights and it introduces the controlling authority including the Customs Administration of the Czech Republic and its procedures towards the goods that breaches the intellectual property. Furthermore, it presents the statistic data concerning the seized goods. The thesis states the penalties for breaching the intellectual property rights, for both the administrative delicts and criminal offences. It also contains a questionnaire carried out within the Customs Administration of the Czech Republic which purpose was to find out their opinion on the legislation, organization and work management in the field of intellectual property. The results are analysed in the conclusion of the thesis and it presents the imperfections in the areas stated above. The author suggests suitable adjustments to eliminate these imperfections according to his best judgement even though he is not a lawyer. Finally the author reviews the issues mentioned throughout the whole thesis and summarizes the aim of the thesis.
|
| |
guest ::
