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Content analysis of football players agents's web pages.
Vlček, Milan ; Brejcha, Jan (advisor) ; Bystřický, Jiří (referee)
Diploma work 'Content analysis of football agents' web pages' deals with comparison of different web pages of football player's agents. It is based on semiotics analysis along with qualitative content analysis. Results of this research shows which monitored signs fits to which category. There are six different categories and two groups of total nine agencies, on which analysis was made. Companies from first group represent less than fifty football players, companies from the other group represent fifty players and more. There are three different hypotheses in this diploma work. First hypothesis was confirmed because bigger companies showed at their web pages more signs which associate the effect of fruitfullness. Also the second hypothesis was confirmed because there is not any agency which does not use at least one sign of exceptionality. At last, also third hypothesis was confirmed. There were monitored more signs of modesty at smaller companies than at bigger ones indeed.
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Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazine
Jeřábek, David ; Klabíková Rábová, Tereza (referee) ; Šoltys, Otakar (advisor)
Bachelor thesis "Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazines" generally deals with media effects on audiences. It introduces the historic development of perspectives on mass media and mass communication and the effects of media and their research. In particular it focuses on the effects of the so-called lifestyle media on the lifestyle and identity of mainly younger consumers of media products. It specifically evaluates the way in which such media present potentially harmful content. It describes typical persuasive techniques used by media in advertising, political campaigning and other types of content. It introduces main outlooks on the topics of lifestyle and identity from media and sociological perspectives. It describes the most significant methods of media content research, namely, qualitative and quantitative content analysis from the historic and methodological point of view. Using a combination of these two techniques it attempts to verify the research hypothesis predicting that media utilize persuasive techniques to present attitudes and opinions which are not immediately obvious and subsequently manipulate audiences into assuming particular patterns of behavior and thinking.
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The Czech television regional news service between years 2006 and 2009
Zbožínková, Šárka ; Lokšík, Martin (referee) ; Němcová Tejkalová, Alice (advisor)
Bachelor's thesis "The Czech Televison Regional News Service between Years 2006 and 2009" deals with the regional news service of Czech television. The author conducted on the grounds of research samples a qualitative content analysis. The study focuses on the general content of the reports. Firstly, the author describes the form of these particular reports and of other news in terms of their division, themes, the methods of processing information and structure. The differences between these reports together with the results of the analysis are presented in the concluding chapter.
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Senior age, dying and death from view of medical nurse and nun
Markarjancová, Zdeňka ; Mareš, Jiří (advisor) ; Machalová, Iva (referee) ; Pánková, Jitka (referee)
Key words : Old age, dying , death, paliative care, pain, DNR, Advanced Directives, euthanasia, dignified death, nun, religion The goal of this bachelor's thesis is to analyze the difference in how dying and death are understood by atheistic nurses and as opposed to nuns who work as nurses at hospitals, The thesis also investigates the term "dignified death", and the possibilities for patients to influence how their lives end. This topic is one that has yet to be fully investigated. A qualitative observational study was carried out by way of conversation or dialogue with six nurses from the Faculty Hospital in Hradeck Kralove, three of whom were atheistic and three of whom were nuns of St.Vincent's order. The result of research is that religious faith makes nuns more empathic to dying patiens and thein family, while atheistic nurses care for dying patiens with professionalism and sort of psychological distace - to protect themselves.
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The Fleet Sheet - one page daily
Havlíček, Tomáš ; Filípek, Štěpán (referee) ; Křeček, Jan (advisor)
Bachelor thesis "The Fleet Sheet - one page daily bulletin" sumarizes the development ofan innovative newspaper format dedicated to top decision makers based in Czech Republic. The very first part of thesis brings a glance into the sixteen-year evolution of this newspaper in times of Czech economy transition and under the leadership of former American journalist Erik Best. The middle part describes the methodology of designing one page bulletin including the important news picking and their consequential transcription into the form of English synopses. The closing part offers basic empiric research which compares chosen important news to be published in Fleet Sheet with questioned potential reader's choices using both qualitative and quantitative analyses.
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Typology of regular cannabis users according to level of control
Erva, Jan ; Morávek, Jan (advisor) ; Kotík, Michal (referee)
The thesis examines the patterns of use users maintain and observes their management or self-regulation process. To investigate this phenomenon of (Un)controlled marijuana use: rituals and informal social control in young regular users, qualitative semistructured interviews were conducted with 11 respondents about their use of marijuana. Data analysis was guided by Grounded Theory. Strategies are important in the use of marijuana. Users attempt to cope with risk and prevent social and health problems. They are responsible for monitoring their own use and make decision with regard to their rules, which they ought to abide by. Users consider whether smoking of cannabis could impair them. If their effort is successful, risk will be minimized and control over use will ensue. If users do not abide by internalized rules or even progress to the stage of absence of rules, they will fall into an uncontrolled (chaotic) pattern of use. An entire set of causal and intervening conditions influences the pattern and management of cannabis use.
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Specifics of working with romany children by pedagogical and educational activities
Vláčilová, Iva ; Syřiště, Ivo (referee) ; Bendl, Stanislav (advisor)
The Bachelor work deals with specific work with Romany children in learning and education acivities with a view to Centers which offers activities to children. This centers is offers activities to Romany children and to children from socially disadvantaged backgrounds. The work si divided in theoretical and an empirical part. In the theoretical part is contained basic information about a Romany ethnic group and about its nature. The theoretical part is based on specialized literature and websites. The empirical part deals with research and its results. For research qualitative methodology was chosen and as toolfor data collection an interview was chosen. The partners for the interviews were social worker, who are working with this children. The purpose of thesis was to find out how worker work with children in this centers, if they use specific access to children, which its from their families.
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National and racial stereotypes in television commercials : (with the focus on USA)
Peňázová, Eva ; Jungová, Eliška (referee) ; Kraus, Jiří (advisor)
Diploma thesis "National and racial stereotypes in television commercials (with the focus on USA)" deals with the racist tendencies in contemporary American television advertising. The goal is to describe stereotypical presentations of the black people, Hispanics and Asians in commercial work, and to illustrate the presence of these stereotypes on particular television spots. Theoretical part of the text addresses general characteristics of advertising with the focus on the specifics and the influence of television commercials in a relation to national and racial minorities. Moreover, it defines the concept of stereotype, and concerns the impacts of stereotypical images of minorities in advertising and media in general. Thereafter, I dwell on the history of American racist approach towards each of the minorities mentioned above, and the evolution of their media representation from its beginning to the present time. The end of this part is devoted to the specific ways of stereotypical presentation of minorities in contemporary commercial work. Practical part of the thesis describes the method of qualitative textual analysis, which I use to analyze the television spots. Using specific television commercials, I consequently demonstrate the ways in which the forms of stereotypical media presentation of national...
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Approaches to public service media in the new media environment : case of Czech Republic
Davidová, Michaela ; Šmíd, Milan (referee) ; Švelch, Jaroslav (advisor)
The diploma thesis deals with the online media environment in the early 21st century, where various media platforms operate simultaneously and where ordinary users get better opportunity for representation. This study describes changing forms of the public sphere, which is recently developing into a networked public sphere. The thesis also explores the public service media, which are crucial mediators within the public sphere. Values and characteristics of the public service media changed in time. Qualitative research, executed on a group of online media, identifies the public service values. These values are compared and contrasted with the values of the online media, which could in future exercise the functions of the public service media. The objective of this study is to determine whether there is an alternative for the traditional public service media in the online environment.
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