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Fluxusná Praha : the Visual Communication as a Driving Force in the Culture of Hybrid Flows. (The Ecology of Mind Applied to the Visual Context of Prague City)
Noera, Simona ; Fulka, Josef (advisor) ; Marcelli, Miroslav (referee)
This experimental research rises from the need to demonstrate how Bateson' s ecological model can be applied and expanded to visual communication. The purpose is to draw the relationships and mechanisms that create for us the world as an energetic vibrant and interconnected network in the contemporary culture, which is mainly based on visual communication, pursuing the goal of suggesting a theory for the metropolitan flows. This study is intended to be developed in two parts and has an anthropological - even if interdisciplinary - imprinting. The first part (narratively theoretical) will be focused on the main concepts of my research (creation of identity and avatars, social body, the city architectural body, relationships, non-lieux, visual communication, in-between, editing - mounting - bricolage, goods visual fetishism, visual anthropology, pattern) through authors the likes of Bateson, Canevacci, Simmel, Benjamin, Bataille, Baudelaire, Augé and more. The second part of this Prague city behave exploration will be evinced through the dialogic methodology (cf. Bakhtin), namely the narrative flow of voices that with the editing technique will create a polyphonic narration, proving my hypothesis. This narration will be strongly supported by the monographic documentary film, titled "Fluxusná...
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Ohníček;changes in structure of magazine and in text characteristics between 1950-2001
Semecký, Jiří ; Končelík, Jakub (advisor) ; Wolák, Radim (referee)
The undergraduate thesis entitled "Časopis Ohníček: kvantitativní obsahová analýza vybraných pozornostních prvků 1950-2001" (Ohníček Journal: Content analysis of representation of selected attention-catching features in 1950-2001) deals with representation and role of visual attention-catching features in a children's printed periodical. The thesis describes a brief history and context of publishing the journal and with sensory perception of human organism with stress on visual perception, in connection with the process of attracting inadvertent as well as intentional attention. By means of quantitative content analysis it attempts at capturing the development of extent of representation of selected features with graphic significance in the journal, in particular of headlines and pictorial components, which immediately affect visual perception of the recipient and which are thus endowed with the largest potential to capture inadvertent attention through orienting responses. Such inadvertent attention may subsequently transform into intentional attention on the basis of the level of meeting individual expectations and interests. External form of respective contributions thus assists in awakening interest in their content. The development of the selected attention- capturing features is monitored...
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Autism and game
SEDLÁČKOVÁ, Karolína
This diploma thesis is called Autism and game and there are two main parts theoretical one and practical one. The theoretical introduction is based on general knowledge about autism, followed by important chapters of the thesis which are concerned on the visual communication, visual communication strategy in autism and compensation aids. The content of the practical part is the origin and solution description of the compensation aid suggested by myself the visual calendar for better orientation in the longer time space. In the conclusion of the thesis there is an assessment of the visual calendar use in practice. In addition there is a picture supplement.
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Company Presentation Using Animated Infographics
Zunka, Ondřej ; Skácel, Ondřej (referee) ; Smolíková, Lenka (advisor)
The point of this dissertation is a creation of motion graphics video which functions as an in-depth presentation of Visual Unity services. The output is a video of approx. two minutes in length which the company will make use of as an information basis for prospective clients during international conference participation and other new business initiatives. The result is a functional proposal addressing spectrum of areas throughout the company.
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VISUAL AND PUPPET´S THEATRE FOR A SPECIFIC AUDIENCE - THE SENIORS
Stará, Markéta ; NOVÁK, Vladimír (advisor) ; ŽIŽKA, Tomáš (referee)
The subject of this thesis is an elderly person as an audience. The thesis puts a question how to work with elderly people audience. Theoretical part introduces the subject of an old age. Term of an old age is defined from the psychological point of view and includes terms such as communication and memory. It also introduces with dramatic art visual conceptual projects that were concerned with an old age. It also introduces organizations that are concerned with social environment. The theoretical part discribes terminology of dramatic art and sources leading to selected visual and conceptual solutions. Applied part of the thesis contains a description of a process how the performance is created and its scenographical and dramaturgical conception. It also seeks a future solutions, how to work with a selected group.
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The role of visualization in the e-shop
Komárek, Jakub ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This bachelor thesis examines the role of visualization in the e-commerce. The thesis is divided into two parts, theoretical, which is containing basic terminological expressions and resolved issues. Second part is analytical, which is containing own solutions of selected parts. Its aim is to create a comprehensive material on the use of visualization in the e-commerce. Putting the reader into the problem, describe developments and trends in the context of today, to point out psychological aspects of customer behavior. Next to analyze and compare the current situation of the use of visualization in the presentation of goods on the domestic and foreign market. And with the help of a questionnaire survey, evaluate hypotheses regarding the enhanced visualization in electronic commerce. At the same time, I will try to point out the desirability of using visualization and potential problems associated with it. Thesis can serve owners of e-commerce as a material through which they will decide if it is appropriate for them to use the visualization.
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Visual Communication in Web Design
Ornst, Zdeněk ; Šedivá, Zuzana (advisor) ; Bruckner, Tomáš (referee)
This bachelor thesis analyses the basics of graphic design and its potential use at web pages. Theoretical part describes graphic design in general and follow up with its elements and principles applied in web interfaces. Practical part suggests new design of company's web presentation. Successful enhancement of web presentation was evaluated by user-defined testing using questionnaire.
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Image interpretation value and its purpose in creation of scientific figures and infographics
Phung, Hyu Nghia ; Sigmund, Tomáš (advisor) ; Horný, Stanislav (referee)
Graphic figures and various types of infographics have become an essential part of the scientific papers, business presentations and study materials. Although, authors of these documents often lack the knowledge of basic rules and principles of graphic design and learn how to create figures by trial and error. Literature addressing the issues of effective verbal (presentation skills) and non-verbal (principles of scientific writing) is available and accessible. Though literature addressing the issues of scientific figure design and general visual design are very few, sometimes non existent, despite the fact that images, figures and various charts are one of the most effective mediums for information sharing. This lack of material knowledge is detrimental to the quality of works of managers, professors and researchers. This thesis attempts to fill in this gap and motivate readers to further development and research of the issue. The thesis addresses the issue of figures from its core, those being the basic principles of image perception and interpretation. Building on concepts of theorists like Peirce, Saussure and Eco the thesis will then define the meaning and purpose of "Image Interpretation Value". Selected principles of figure construction and interpretation will be introduced. These principles will then be further analyzed and applied on the level of business and scientific figures. Each chapter will include various graphic figures and practical examples to enhance further understanding of the issue. The primary purpose and goal of this thesis is to create an easy-to-follow set of instructions and suggestions on how to design effective and intelligible figures to be used in the fields of business communication, scientific research and academic teaching.
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Dance on screen - appropriate cinematic approach
Lidová, Klára ; GREMLICOVÁ, Dorota (advisor) ; NĚMEČKOVÁ, Elvíra (referee)
The objective of this thesis is to give a practical overview of the phenomenon of dance on TV and in film - the theoretical, artistic, cinematic and technical principles that should be taken into consideration when attempting to record a dance performance in a 2D moving image, the options and possibilities available, the current state of discourse on the topic as well as potential future development in this area. The author's decision to focus on the latest developments (especially in the more technical Chapters 3-5) may come at the risk of the information described in these Chapters becoming obsolete rather fast. However, the numerous links to online sources provided in the Reference section will make it easy to update the paper.
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