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Professional career of women in Komerční banka
Trejtnarová, Martina ; Pauknerová, Daniela (advisor) ; Hubinková, Zuzana (referee)
The thesis deals with women in Komerční banka focusing on their career and possibilities of work-life balance. The main aim of the thesis is to find out an attitude of the bank towards the equal opportunities, employees' awareness of instruments of family policy as well as the biggest difficulties in women's career. In order to support the practical part of the thesis, we present information about women's role in society, women in the media, career, equal rights and work-life balance. The adopted method of the empirical part is an individual interview with women managers and a questionnaire aimed at selected employees of the bank.
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The position of women on the labour market
Harvánková, Hana ; Němec, Otakar (advisor) ; Kuřetová, Jana (referee)
My thesis characterizes the position of women on the labour market. It describes the historical development of the social position of women, depicts the different approach of girls and boys in the process of education. It evaluates the opportunities of women and men on the labour market and highlights the insufficient respect for the rules of fair opportunities and fair treatment. My thesis shows a few ways enabling to overcome barriers that are closely linked to balancing work and family life. My thesis also focuses on the comparison of the Czech Republic and some other states. The thesis includes a research that maps out chances of women on the labour market, seen from the perspective of female employees of a chosen company.
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Brand launch of a feminine fashion brand in the Czech Republic
Šuchmová, Pavla ; Postler, Milan (advisor)
This master thesis "Brand launch of a feminine fashion brand in the Czech Republic" provides a market analysis, which is antecedent to a brand launch. The main goal of this thesis was to answer, whether the particular fashion brand is interesting for Czech female consumers and whether the Czech market is interesting for the brand. The respective brand Friis & Company offers ultra-feminine and latest trends accessories and wants to provide their customers with "a bit of luxury for every day". The target group of the brand are young women in the age of 15 to 35. The master thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part discusses, among others, the main trends and specifics of the fashion business, specifics of women's purchase decision-making and the relation of women towards fashion. The practical part introduces the brand and provides the following analyses: PEST analysis of the Czech market, analysis of consumer behaviour of young Czech women in relation to fashion accessories, analysis of fashion brands present at the Czech market and a test of the brand's concept on Czech female consumers. A large part of the practical section of the master thesis is based on own survey.
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The positions of men and women to the advertising of beer
Bosáková, Júlia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The aim of this thesis work is to determine what position interested men and women of various ages and educational attainment to the advertising of beer. What advertising appeals and most responsive to the building negative. What position are interested to advertising for beer in terms that include the advertising of alcoholic products, and it plays a big role in the aspect of advertising purchase decisions. On the basis of marketing research companies and its own research, which was transferred method interviews I came to the desired result. It is divided into two larger entities, and thus the theoretical part, which briefly describes the marketing communications, advertising and the beer industry, and practical, which is devoted to research has already said.
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Men and women in advertisement
Juráň, Michal ; Vávra, Oldřich (advisor) ; Koplíková, Dana (referee)
This study/essay is engaged in display of men and women in advertisement, common stereotypes, symbolism, genders. Slightly describing essential theory and knowledge of this problem in the first chapter. The aim of this dissertation is analysis and evaluation of results acquired by electronic interviews on the topic of displaying men and women in advertisement and also summarized content analysis of tv commercials in light of picturing/portraying men and women in advertisement.
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Žena na trhu práce
Nováková, Gabriela ; Kadeřábková, Jaroslava (advisor) ; Kouřilová, Jana (referee)
Má diplomová práce se věnuje problematice ženy na trhu práce. Pro vysvětlení současného stavu, je nutné se zaměřit i na historický vývoj, který postupně měnil situaci ženy, a sice od ženy v domácnosti až k pracující ženě. Je zajímavé sledovat, jak se s postupem času odkládá zakládání rodiny a důležitým aspektem se stává pracovní uplatnění. Dotazníkové šetření se zaměřuje právě na harmonizaci rodinného a pracovního života a na postup ve vnímání této problematiky. V uplatnění žen na trhu práce hrají významnou úlohu, kromě role státu, i neziskové organizace, které se snaží zaměřit na konkrétní problém a řešit ho. Velmi obtížnou situaci na trhu práce mají obecně ženy, ať už jde o ženy s malými dětmi, starší ženy, či ženy s jinou barvou pleti. Ještě závažnější je kumulace handicapů, z nichž mezi nejzávažnější patří zdravotní postižení a nízká kvalifikace. Práce se zaměřuje nejen na problematiku zaměstnávání těchto žen, ale i na možné cesty, jak jejich situaci zlepšit.
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