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Educative Campaign for People with Psychical Disabilities. Project "Tailored Job"
Brůnová, Lada ; Dolanský, Pavel (advisor) ; Ježek, Jiří (referee)
The Thesis "The Educative Campaign for People with Psychical Disabilities. Project "Tailored Job" deals with social marketing, specifically social campaign of a non-profit organization Asistence o.s. and its various aspects with regard to the Czech non-profit environment. I devote a large part of the thesis to the communications mix which, if used cleverly, saves the non-profit organization some money. Finally, I try to evaluate the project, in particular the communications site and outline how it could be improved and what communication channels should be used in the future.
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Internet Marketing E-commerce
Balharová, Lucie ; Kubíčková,, Lea (referee) ; Němcová, Zuzana (advisor)
The bachelor's thesis is based on a detailed situational analysis of the new marketing strategy of the FAROT s.r.o. company, which operates on the market in the fitness area and trading of the sports equipment, while the fractional strategies for the individual elements of the marketing mix are defined.
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Digital content for social networks
Novák, Jakub ; Krsek, Libor (advisor) ; Truhlář, Filip (referee)
Abstract The goal of this thesis is to reveal some basics about social media marketing and creating the content for social media. In theoretical part thesis deals with some basic terminology and procedures used in successful marketing communication . I am explaining them and giving some examples as well. In practical part I am showing the exact approach we choose while working on our project Maťa varí!
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Successful Campaigns in the Pursuit of Human Rights
Kalousková, Lucie ; Mikeš, Jiří (advisor) ; Kultová, Dana (referee)
The importance of NGOs has been on the rise since the World War II. Amnesty International is one the best-known human rights nongovernmental organizations which has been globally successful in human rights agenda setting. This Diploma thesis analyzes the common features of three selected successful Amnesty International campaigns and aims to determine key attributes that can help to reach the goals of human rights campaigns.
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Healthy Lifestyle of Czech University Students
Marholdová, Lucie ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
The thesis deals with the healthy lifestyle of Czech university students. The main objectives are to map the healthy lifestyle of Czech university students, especially to find out whether they follow the principles of healthy lifestyle, to find out their knowledge concerning this issue, to find out if there are any obstacles to follow the healthy lifestyle and to find out whether they know any projects supporting health and healthy lifestyle. In the theoretical part of the thesis the basic terms are defined. There is also introduced the system of public health in the Czech Republic, occurrence of non-communicable diseases caused by unhealthy lifestyle and risk factors causing these diseases. Practical part maps the healthy lifestyle of Czech university students and fulfills stated objectives by using questionnaire survey and data mining.
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Segmentation in social marketing: Application on campaign against alcohol excessive consumption
Strunová, Milena ; Karlíček, Miroslav (advisor) ; Říha, David (referee)
The aim of the thesis is the segmentation of the Czech population which is serviceable in social marketing, specifically for creation of social program with the theme of responsible consumption of alcohol. It is based on a segmented group's approach to alcohol and furthermore the segments are profiled according to their lify style. First of all in the theoretical part of the thesis there is explained why it is important to pay attention to the issue of alcohol consumption in the Czech republic and what kind of consequences of increased alcohol consumption can have for individuals, society and the state. Subsequently it is described in which programs associated with the problem of alcohol already the state was involved. Later on the segmentation in social marketing is characterized and there are explained the approaches which are used in it. In the practical part through the analytical program Data Analyzer the segmentation is performed using database of data MML - TGI provided by Median. In the segmentation there were used demographic, geographic, and especially life style criteria for detailed profiling of all segments. Segmentation outputs can be used by non-profit organizations or the National Drugs Coordinator in creating a social program, of which theme is the responsible consumption of alcohol.
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The Use of Social Networks by Nonprofit Organizations
Sedláčková, Zuzana ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
The goal of this work is to design principles of implementation and operation of the social network for a particular non-profit organization. The structure of this work is divided into several steps. The first part is applied to the theory of social network I focus on social network which are used in the Czech Republic and users of social networks. In the next part I describe the nongovernmental organizations, their environment and the ways of getting resources. The most important part is the analysis of the technological environment, where are mentioned the reasons for the implementation of the social networks for the nongovernmental organizations. Other important parts are the principles of fundraising, a principle that nongovernmental organizations should follow when contacting potentional donors. Another part is applied to the analysis of the activities of five selected nongovernmental organizations or their program on social networks. It also includes evaluation of communication nongovernmental organization on social networks with a potentional donor or volunteer. In the following section I analyze in detail the work program of the Hestia and their activities on the social network. In the chapter is also analysis of the main account on the social network Facebook. The last part is the design of social network for program of the non-profit organization. This part is very inspired by the work of the previous chapters.
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Healthy Lifestyle among Czech Consumers
Jarošová, Lucie ; Pešek, Ondřej (advisor) ; Tvrzníková, Libuše (referee)
This thesis is devoted to the lifestyle of the Czech population. The empirical research aims identify key characteristics of lifestyle of the Czech population, show the range of approaches to health, find out in what ways the Czech population cares about health, study to what extent Czechs respect the principles of a healthy lifestyle and investigate how well informed Czechs are about health. The theoretical part of this study consists of analyzing specialized literature in order to provide a comprehensive definition. Then using a number of previous studies it maps the risk behavior of the Czech population in relation to non-communicable diseases that can be caused by unhealthy lifestyle. The empirical part of the thesis provides tentative answers to the questions mentioned above. That is done by analyzing survey data complemented by an analysis of data provided by Marketing & Media & Lifestyle. The analyses concern both the entire Czech population and subsequently three selected sub-groups of respondents: (1) those who consider their lifestyle as healthy, (2) those who do not, and (3) a category of young people.
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Healthy lifestyle of senior citizens and the possibility of influencing it
Nitschová, Dorota ; Karlíček, Miroslav (advisor) ; Říha, David (referee)
This thesis deals with the lifestyle of Czech senior citizens. Its goal is to identify barriers to a healthy lifestyle for seniors. It examines whether seniors live in a healthy manner and how they can best be motivated to do so. The theoretical part of the thesis deals with the definition of the term "healthy lifestyle". Inasmuch as the thesis deals with seniors, it was also necessary to define the terms "senior" and "active aging". The thesis refers to current demographic developments, where the terms health support and social marketing are described. The practical portion deals with research performed on a sample of 105 Czech seniors aged 60 and over. In its conclusion, based on the barriers found, the thesis proposes a social marketing programme to improve the lifestyle of Czech senior citizens, thereby also improving their quality of life.
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The institute of social advertising in contemporary Russia
Lebedzeva, Krystsina ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The bachelor's thesis addresses the problem of social advertising in Russia. The thesis provides an in-depth theoretical analysis of an examined issue, states the history of formation of social advertising in Russia and indicates a period of its instituonalization; moreover it examines the current trends and tendencies and names the most important for the Russian society topics of social advertising. The thesis reveals all the problems that prevent an effective functioning of social advertising on the market of present-day Russia. In order to understand those problems as well as possible, the comparison with its American analogue as a state founder of the phenomenon was introduced. In conclusion is given an evaluation of the effectiveness of social advertising on the current market of Russia and are proposed the suggestions for an improvement.
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