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Selling used books online
Baslová, Jitka ; Nováček, Libor (advisor) ; Boudová, Lucie (referee)
The aim of this thesis is to describe selling and buying used books online. This thesis includes analysis of book listing services, where everyone can buy, sell or exchange used books online. These web portals are more common outside of Czech Republic. There is also described practice of online auctions sites (such as Aukro or eBay) that are also often used for trading books. This thesis also includes description of traditional auctions, which are in some way operating online as well. In Czech Republic online antiquarian bookstores are the most common way of buying books. This thesis describes development and current practice of Czech antiquarian bookstores. Part of this thesis include libraries' practice with selling and purchasing used books, as libraries are significant producers and often even buyers of used books. This part includes original research among several libraries.
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THE TRANSFORMATIONSOF THE RELATION BETWEEN AND READER AND BOOK IN THE YEARS 1990-2009
Suková, Anna ; Halada, Jan (advisor) ; Prázová, Irena (referee)
Bachelor thesis "The Transformations of the Relation between a Reader and a Book in the Years 1990-2009" aims to describe and clarify the development of book reading in the Czech Republic from post-revolution years to the present days with an extension to the 80s. Mapping of this subject-matter is based on an analysis of a range of readers' surveys which addressed the relation between a reader and a book, reading habits, behavior on the book market, libraries, preferred literary genres and authors etc. This thesis covers all these aspects. It also deals with international researches of reading literacy among teenagers (PISA). In the beginning it offers several readers typologies in search of the most suitable definition of a reader. It treats the significance of the book for human society and explains the changes on the book market since the fall of the communist regime. Then it characterizes sociological research and its requirements as well as its possible limits and deficiencies. The most extensive chapter describes individual readers' surveys, from information about how they were carried out to their most important findings which are then put into context. To conclude the thesis compares essential data from these researches and their selected results. It also proposes key trends in reading and...
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Use of Marketing Mix in Book Publishing House
Pažúrová, Michaela ; Hanzlík, Jan (advisor) ; Zelený, Martin (referee)
The thesis focuses on the marketing of the medium-sized publishing house Kniha Zlin. The aim is to analyse communication mix, to assess these tools and to propose recommendations that would help to improve the communication with customers. In the first part the thesis focuses on the definition of the marketing concepts and marketing mix as well as it focuses on the specification of the Czech book market. The practical part is focused on publishing house Kniha Zlin and includes company descriptions and analysis of its communication tools, followed by the evaluation of the communication mix and its recommendations for streamlining.
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Business Plan of Czech-Italian Publishing Children's Books
Ivanová, Klára ; Syrovátka, Oldřich (advisor) ; De Tommaso, Valeria (referee)
The scope of this work is to realize a good business plan of a Czech-Italian publishing house of a children's book that could demonstrate the success and viability of the project. In the theoretical base, the structure of a business plan and the content of its single parts will be analyzed. In the practical application, the specifics of a publishing business and book market will be described. Afterwards a concrete business plan including in particular the analysis of company environment, marketing plan, implementation plan and financial plan will be created. In the end the risks will be evaluated.
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Electronic Books
Sobotková, Kateřina ; Pokorný, Pavel (advisor) ; Pucandlová, Miroslava (referee)
My bachelor thesis is devoted to ebooks. It elaborates on the format of ebooks and the sources from which it can be obtained. There are also analyzed the reasons why the books are digitized and the ways in which digitisation is performed. One chapter is also devoted to ebook readers and other devices and computer software on which one can read ebooks. The practical part contains the price setting of ebooks and assessment of the situation on the market for ebooks in the Czech Republic and abroad. The price setting of ebooks is applied to a particular numerical example. The main part is the survey among students of universities in the Czech Republic. Further aim of my thesis is to evaluate the situation on the ebooks market and to conduct a survey about attitudes towards ebooks among students of universities.
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Book market segmentation
Jarošová, Jana ; Koudelka, Jan (advisor) ; Vrančíková, Marie (referee)
This thesis is focus on the book market in Czech Republic and its current situation. The main objective of the thesis is, through primary research and cluster analysis, to uncover market segments, which shows significant differences in costumer behavior and through crosstabs develop profile of these groups. Base on this information focus on the segments attractive for bookshops to address them and prepare recommendation to focus on them. The market research has a qualitative character and is realized inform of personal and internet questionnaire. Selection of respondent is in form of Quota sampling, using quotas tender, age and education.
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Analysis of the influences on the Czech book market and its future prospects
Šmídová, Veronika ; Hanzlík, Jan (advisor) ; Kouba, Vojtěch (referee)
The thesis Analysis of the influences on the Czech book market and its future prospects discuses the nowaday status of books in society, its possible causes and effects, and also tries to suggest possible solutions. The first part focuses on the influence of literary culture on society and its benefits, the primary theme is literacy and its development in the Czech Republic. Further there is an analysis of the influences that may impact the status of books in our culture. There are also described possible alternatives and potential remedies to stimulate readership in the community. The thesis ends with an analysis of the current state of the book market in the Czech Republic and the possible options how to improve this situation.
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Analysis of book market
Nováková, Petra ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
This diploma thesis analyzes current book market, its specific features, history, threats and opportunities. The practical part deals with research and analysis of customer behaviour and their shopping habits. The research is then used for market segmentation.
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Strategic analysis
Gycheva, Anna ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of this bachelor thesis is to elaborate the strategic analysis of the company Easy Life, s.r.o., which runs the online bookstore Beletrie.eu. The paper concentrates on the analysis of e-commerce on the book market in the Czech Republic. The theoretical part represents the important aspects, methods and procedures of the strategic analysis. The practical part contains the application of strategic analysis methods and there are also designed appropriate strategic recommendations for increasing the company's market competitiveness.
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The entry strategy to Belarussian book market
Ivanova, Yulia ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The thesis demonstrates the entry strategy of a fundamentally new product - the magazine-catalogue of business books through the publishing house - to the B2B Belarusian book market. This product will help companies to make a better choice in the market of business literature. Customers will enjoy an overview and easy access to the titles, will have a quick reference about the content and prices, and will be able to place purchase orders online. The central issue is the optimization of courier service in the capital city Minsk and the surrounding area based on the customer demand. Therefore there is a need to introduce a new product, which will help to order books through catalogue and having them delivered by post, saving both, time and energy. The thesis is based on actual experience and its conclusions can be used in business practice.
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