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The prospects of tourism in the region of South Bohemia
TOMKOVÁ, Blanka
The target of this diploma thesis with the topic {\clqq}The prospects of tourism in the region of South Bohemia`` is to analyze the region with regard on tourism and its both sides - supply and demand. The basis of this analysis suggests products of tourism that would increase the attraction of the region and draw attention of more tourists to this place.
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Encounter groups: room for everyone?
Šaldová, Helena ; Junková, Vendula (referee) ; Šípek, Jiří (advisor)
The main aim of the theoretical part of the thesis is to introduce Encounter groups. The beginning deals with the main concepts of humanistic psychology and Person Centered Approach (PCA), from which Encounter groups have derived. Relevant key themes, such as definition of the Encounter groups, their aims, their comparison with psychotherapy, and the role of a facilitator, are examined. Furthermore, a therapeutic process, which is characteristic for the Encounter groups, as well as for the PCA in general, is thoroughly described. This is followed by a presentation of critiques and an overview of research regarding effectiveness and indication of the Encounter groups. The theoretical part of the thesis is concluded by discussion of application and potential of the Encounter groups. Central to the empirical part of the thesis is a quantitative research, which examines differences in three psychological characteristics (defence mechanisms, locus of control, and coping strategies) between two groups. A sample of actual members of an Encounter group is compared to a sample of people who decided to leave it. Furthermore, the empirical part presents predictive factors determining the decision to leave or stay in an Encounter group. Moreover, some results are interpreted by means of data from an additional...
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Social advertising
Grossová, Lenka ; Matějů, Martin (referee) ; Hubáček, Ondřej (advisor)
The social advertising is a cultural phenomenon, the objective of which is to point out the problems of society and to change the public attitude and behaviour. These objectives are reached by the same principles and strategies used in the commercial advertising. The social advertising, as well as its hybrid and transitional forms, are a branch of the social marketing. While the submitters of the social advertising are mostly non-profit organizations, even more private companies are involved in Corporate Social Responsibility programme, trying to reach not only their company (commercial) goals but also the sociality beneficial goals in order to distinguish from the competition. The marketing instrument which puts on the notifications about this activity into the company communication strategy is called Cause Related Marketing. Considering the social advertising in the Czech Republic (or CSSR) we can only talk about it when regarding the change of the regime in 1989. Even if we can find this kind of advertising in the era of communism, it was mostly only the propagandism. For this reasons, the social advertising is at the higher level in Western Europe and The United States of America, as more space and assets are devoted to it then in our country. In my thesis I tried to plot its problems, to consult it...
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USE OF TUMOR MARKERS IN POSTOPERATIVE PROGNOSIS OF NON-SMALL-CELL LUNG CANCER
Šafránek, Jarmil ; Klečka, Jiří (advisor) ; Schützner, Jan (referee) ; Haruštiak, Svetozár (referee) ; Čapov, Ivan (referee)
USE OF TUMOR MARKERS IN POSTOPERATIVE PROGNOSIS OF NON-SMALL- CELL LUNG CANCER Introduction: The most frequently used prognostic parameters in clinical practice of NSCLC are disease stadium and affection of hilar or mediastinal lymph nodes. These phactors are not sufficient and therefore new prognostic parameters - tumor markers - are being searched for. Tumor markers regarding NSCLC have mainly been used so far to monitore effects of medical treatment or detection of carcinoma recurrency. The study concentrates on assessment of tumor markers significance for NSCLC. Methods: The total group includes 125 patients operated on for NSCLC in the years 2004-2007. Single groups of patients were assessed successively. Serum markers CYFRA 21-1, CEA, TK, TPS, and NSE were assessed in an immunoanalytical way in 34 patients: Serum parameters of angiogenesis through Luminex® xMAP® technology were assessed in 27 patients. Serum values of cytokeratins were assessed in an immunoanalytical way with 125 patients. Expressions of metalloproteinases (MMP-7, MMP-9) and their inhibitors (TIMP-1, TIMP-2) were assessed in NSCLC tissue with 91 patients and in lung tissue with 12 patients with benign pulmonary disease. Finally, OS and DFI were assessed in accordance with tissue expression of metalloproteinases and their...
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Mac as a working tool of student at University of Economics in Prague
Hloušek, Martin ; Chlapek, Dušan (advisor) ; Gála, Libor (referee)
This thesis focuses on the products (mainly computers) of Apple Inc. It shows the strategy of the company in the foreign states and the Czech Republic. Compares notebooks from the company with competitors on the Czech market. The main contribution of this work is to assess the compatibility of the operating system Mac OS X at the University of Economics in Prague. Furthermore, implementation and evaluation of the survey regarding the Macintosh among students at the University of Economics in Prague. Finally, there are mentioned the alternative use of computer technology at the University of Economics in Prague.
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Šluknovský výběžek: Identities, Narratives, Representations.
Vaňková, Markéta ; Uherek, Zdeněk (advisor) ; Moravcová, Mirjam (referee)
The thesis results from a qualitative anthropological research conducted in the border area of Šluknovský výběžek. The research subject is the construction and representation of local identites by the inhabitants of the borderland. The first part of the thesis contains an analyzis of local identity construction by the people who migrated into the studied area in the 2nd half of the 20th century. The key concept of this part is the concept of narrativity. The author analyzes the potential re-territorialization of local identity of new settlers as well as the geographical demarcation of the local identity with regard to the near national borderline. Furthermore, there are described distinct post-migration adaptation strategies of the new settlers. In the second part the author focuses on the public representations of the studied area by local activists. Three different projects aspiring to represent and thus establish the studied area as an internally homogenous (trans-border) region are analyzed. Thereby the thesis refers to the issue of the European Union and interconnected idea of European regionalism.
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Communicatoin in Czech TV - show "Banana-Fish" - language and ethnic stereotypes
Žarkovič, Jasmína ; Čmejrková, Světla (advisor) ; Hasil, Jiří (referee)
ln my graduation thesis I tried to show the typical Czech characteristic features on the sample of an unique Czech TV-show "Bananafish". I used the linguistics and nonlinguistics facilities. The Iinguistics facilities concentrate on the communication strategies of the moderator and her guests. The nonlinguistics facilities are interconnected with sociology, psychology and intercultural studies with special regard to the linguistics aspects. The two parts of the analysis cannot be used separately, the resume can take its current shape only if these are applied concurrently. The result ofmy analysis is partly in token of opinions and partly in the stereotypes which I tried to prove on the real situation and also in the show.
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Analysis of specific instruments applied in the financial management of TNC with a focus on transfer pricing
Baluchová, Daniela ; Taušer, Josef (advisor) ; Sato, Alexej (referee) ; Baláž, Peter (referee)
Transfer pricing plays a crucial role in the financial management of TNC as it significantly influences revenues and costs allocation among affiliates of TNC that are located in countries with different tax regimes, interest rates, political situation and economic environment. Recently, transfer pricing is scrutinized in respect of tax minimisation strategies adopted by TNC which raises various conflicts of interest with tax authorities in some countries of their presence. The main objective of the dissertation thesis is to provide a comprehensive empirical study on international transfer pricing in the Czech Republic from the perspectives of both taxpayer and the tax authority. With regard to the complexity of transfer pricing, manufacturing afiliates of TNC located in the Czech Republic were selected to be examined in more detail. The thesis is structured into five chapters. The first chapter defines theoretical framework based on which the analytical part of the thesis is elaborated. The strategies applied by TNC in setting transfer prices are strongly affected by the transfer pricing regulation and interpretative experience of the particular countries in which they operate. In this context, the Czech transfer pricing legislation as well as selected case law is analyzed in the second chapter. Given the complexity of the issue of transfer pricing, the third chapter deals with selected aspects that are considered critical when setting transfer prices. The fourth chapter presents key findings regarding transfer pricing strategies applied by TNC located in the Czech Republic to transfer pricing issues. The fifth chapter summarizes the approach of the Czech tax authorities to the transfer pricing audits and at the same time evaluates related risks borne for taxpayers in this respect. The thesis reveals that manufacturing afiliates of TNC located in the Czech Republic generally prefer non market (cost based) transfer pricing methods when setting transfer prices, whereby there are several factors influencing their decision making, out of which internal economic conditions and foreign exchange risk management are deemed the most important factors, while tax optimisation as well as restrictions on profit repatriation are considered relatively less important factors. The study further indicates certain inconsistency between declared functional and risk profiles and decision making competences. In this connection, it was found out that the Czech afiliates in which the foreign parent company is involved in transfer pricing set-up incur tax losses. In response to the increasing importance of transfer pricing and international initiative Action Plan BEPS (Base Erosion and Profit Shifting) it can be stated that the approach of the Czech tax authorities has become more intensified and sophisticated. The Czech tax authorities challenge declared and actual functional and risk profile of taxpayers as well as economic substance of realized intercompany transactions. Furthermore, number of transfer pricing audits has increased and become targeted on risky taxpayers such as companies granting investment incentives or incurring tax losses etc. As a result, additional tax assessment due to incorrect transfer pricing significantly increases over recent years.
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Attitude of Czech Public to genetically modified food - June 2016
Buchtík, Martin ; Pilecká, Jarmila
In June 2016 Public Opinion Research Centre included a block of questions connected to genetically modified food. Specifically, it was investigated whether respondents are familiar with the issue. Respondents commented their interest in genetically modified food. Subsequently, how often respondents monitor data on genetically modifying food or product ingredients on product labels. The last part of the block was a set of statements regarding the safety of eating such food, scientific knowledge of their impact on human health and the buying genetically modified food. The report also offers some comparison of the results of research by the Pew Research Centre in the US.
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