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Attitudes and buying behaviour of customers of a shopping center
JEDLIČKOVÁ, Klára
The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.
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Situation survey of traffic education at primary school
MATUCHOVÁ, Eva
The aim of this diploma thesis is to describe the problem of children´s presence in traffic, to explore the state of traffic education on basic schools and to show children´s knowledge. The introductory part of my thesis shows, that the accidents statistics are getting better, but there is still a place for their improvement. My surveys on basic schools also show that. Some basic schools even don´t have traffic education at all or only in a limited range. The thesis describes the state of traffic education from the Framework Education Programme for Elementary Education view. Traffic education doesn´t have big integration there these days. It´s only on the teachers, how they interpret the meaning of the requirements in individual subjects. So schools don´t have to take a big care about traffic education. Fortunately there will be a change in Framework Education Programme in the future. The traffic education will have more important role there. On the basis of the Framework Education Programme I have suggested some possibilities, how to integrate the traffic education in current school subjects. The survey among selected students of Teacher Training for Primary Schools also takes part. I wanted to explore, what is the students´ opinion about traffic education and show their preparedness for its teaching.
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Analysis of the Training Methods of the Special Take-off Ability Development in Long Jump.
Priščáková, Lenka ; Krátký, Petr (advisor) ; Vindušková, Jitka (referee)
Title : Analysis of the training means how to develop the special take - off abilities of a long jumper Aims of work : The aim of this work was to consider the training means how to develop the special take - off abilities of a top long jumper as well as preparatory training of a long jumper and to sum up the trainers' opinions, consider and classified it into the training seasons. Methodology : In the methodology of this work we intented on the preparatory training of a long jumper in the season 1992. Then through the dialogue with the trainers we found out a utilizing of the training means and we compared it with the means of the followed jumper. Results : We devised our special proposal of a preparatory training in a long jump. We started from the trainers' opinions and information and we compared it with the training means of developing the special take - off abilities at a followed jumper. Key words : sport performance, making ready for physical condition, long jump, long jumpers' technique, preparatory training.
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doplňte
Hejný, Jakub ; Lohr, Václav (advisor)
This thesis deals with social network analysis for the needs of public relations from the perspective of the company. The thesis also specifies conditions and ways of dat collectin on social networks (Facebook, LinkedIn, Twitter). The output analysis should be used as a support tool.
This thesis deals with social network analysis of their usefulness in public opinion surveys for the development needs of management. The output analysis should be used as summary of the recommended ways how to present a company to a customer.At the same time, the analysis should define the effectiveness of the use of individual social networks of their influence on the development of the company's results.
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Intellectual property protection by Customs
Drahoňovský, Tomáš ; Uhlík, Milan (advisor) ; Tomáš, Tomáš (referee)
The aim of this thesis is to detect the causes, extent and means of breaching the intellectual property rights, including its negative consequences from the point of supervisory activities of the Customs Administration of the Czech Republic. Also to suggest possible measures to enhance the service and to eliminate any imperfections in the legislative, its abidance or in organization and work management if found. The thesis is divided into two parts theoretical and practical. The theoretical part contains, according to the author, the most important international treaties, conventions and agreements, as well as the European Union law and the national legislation. In the practical part the author states his opinion on the legislation concerning the protection of intellectual property rights, brief classification of the intellectual property rights and it introduces the controlling authority including the Customs Administration of the Czech Republic and its procedures towards the goods that breaches the intellectual property. Furthermore, it presents the statistic data concerning the seized goods. The thesis states the penalties for breaching the intellectual property rights, for both the administrative delicts and criminal offences. It also contains a questionnaire carried out within the Customs Administration of the Czech Republic which purpose was to find out their opinion on the legislation, organization and work management in the field of intellectual property. The results are analysed in the conclusion of the thesis and it presents the imperfections in the areas stated above. The author suggests suitable adjustments to eliminate these imperfections according to his best judgement even though he is not a lawyer. Finally the author reviews the issues mentioned throughout the whole thesis and summarizes the aim of the thesis.
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Subsidy importance in rural development (Chanovice, Pačejov, Myslív and Velký Bor)
Koláříková, Markéta ; Kocmánková Menšíková, Lucie (advisor) ; Pavel, Pavel (referee)
The main goal of the study was to find out and compare the significance of the received subsidies in the development of Chanovice, Pačejov, Myslív and Velký Bor villages. My work in the first place dealt with subsidies as an important part of a village income and as a tool for their development.
The theoretical part is based on the study of special literature and other relevant sources relating to the examined issues. Attention is given to regional development, within which the two programming periods (2007 2013 and 2014 2020) are compared and also the financing of villages.
The knowledge gained in the theoretical part are followed by secondary data analysis, in which it was found that the received subsidies hold an important position in the structure of Chanovice and Pačejov village incomes in the two other villages that position is not so important. Thanks to received subsidies in the period 2007 2013 the villages implemented a lot of developing projects, either infrastructural (most Pačejov village) or other (especially Chanovice village) character. In the framework of the infrastructure based projects all municipalities used the subsidies to build and repaire their water and transport infrastructures. Another field where the municipalities aimed the subsidies was field of education.
Based on semi-structured interviews with mayors of selected villages the empirical part of my work was worked out afterward. The mayors share the opinion that the village development especially the development connected with infrastructure, the subsidies are necessary, but the way to obtain them is very difficult and costly for the small villages
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Communication strategy proposal of the Relax brand
Dvořáková, Klára ; Rojík, Stanislav (advisor) ; Lucie, Lucie (referee)
This theses follows up valuation of marketing strategy of sport sunglasses of the Relax brand and communication strategy proposal of sport sunglasses of this brand for the next season.
Theoretical part of the theses summarize topics of marketing and marketing communication based on present experts opinions a trends. It pursues holistic marketing, target marketing, different conceptions of marketing mix, marketing strategies in terms of different authors, brand perception, integrated marketing communication and situational analysis.
In practical part, the SWOT analysis is worked up. It is based on valuation of the situation of macro and micro environment and internal analysis that is based on the audit of marketing mix with emphasis on the communication mix. Pursuant this analysis, the communication strategy proposal is made. Its objectives were set in cooperation with management of the Relax brand.
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Business plan
Kotlářová, Monika ; Huml, Jan (advisor) ; Lukáš, Lukáš (referee)
The main objective of this diploma thesis is creating a business plan which is focused on expanding services of integration social enterprise and subsequently it evaluates the feasibility of the project. The theoretical part is processed on the basis of studying scholarly literature and comparing opinions of various authors. Afterwards, the terms of social enterprise and structure of business plan are defined and then every single part of business plan is theoretically described. In practical part, strategic situation analysis is made, which contains external analysis of macro and micro environment and an internal analysis of the company. There is also characterised existing company and its new business opportunity is described which is an establishment of new call centre. Practical part also contains SWOT analysis, marketing plan and two financial plans which show that the plan consisting of subsidy is more profitable. Economic evaluation of the project demonstrates high profitability from the sources which are invested to the implementation of the project. At the end of the practical section, potential risks of the project are evaluated and their measures are suggested. This business project should provide enough information for its actual implementation.
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Services and product lines of DHL Express (Czech Republic) Ltd.
Vavríková, Katarína ; Novák, Radek (advisor) ; Pajmová, Šárka (referee)
Currently, logistics is considered as one of the most dynamic sector and therefore it should be given considerable attention. With the current trend of the globalization, we can expect increasing tendency in the near future. Logistics as we know it today has been really an indispensable part of our daily lives. All these activities are covered by logistics processes, without which we cannot imagine the modern life as we know it today.The aim of my thesis is to describe and analyze services and product lines of DHL Express (Czech Republic) Ltd. I chose this topic because I worked in the company and therefore I know the internal conditions and thus can approach the issue comprehensively. The main focus is on description and assessment of existing services DHL Express in the theoretical part. In the practical part, I would like to analyze the new, introducing the services that DHL recently applied or only will implement in the near future. It is for example the Service Point or modern service on petrol station related with expenditure shipments. Outputs of my final project should be beneficial also for the company itself. They are recommendations which services are most used and on the other hand should be turn down or improved. The arguments and opinions in the thesis are supported also by the questionnaire.
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The appraisal of development of tax proportion of budgetary incomes of municipalities and regions in the Czech Republic
Poláková, Tereza ; Peková, Jitka (advisor) ; Krbová, Jana (referee)
The aim of this diploma thesis is a detailed analysis of tax incomes of municipalities and regions with focus on four particular municipalities and one region in a practical part. From the year 2001 to 2015 the share of tax incomes and their development are evaluated as a part of total incomes. The theme is highly topical due to ongoing discussions among lawmakers on the subject of budgetary allocation of taxes. The law determining the budgetary allocation of taxes is modified frequently, that is why knowing the impact of changes on particular municipalities or regions is helpful. This knowledge can be useful base for planning new adjustments of budgetary allocation of taxes. In the theoretical part there are mentioned expert opinions on financial management of municipalities and regions that arise from their functions and positions. The emphasis is put on incomes of municipalities and regions, especially on tax incomes. Particular changes from 2001 to 2015 in law regulating budgetary allocation of taxes are described here with their impacts on municipalities and regions. Incomes and management of selected municipalities representing various size categories and Liberec region are analysed in the practical part. Financial self-sufficiency is evaluated here. In general municipalities are more financial self-sufficient than regions. This thesis is further dealing with individual tax incomes and impacts of changes in budgetary allocation of taxes on their size. Making models of theoretical incomes is used to simulate effects of diverse law adjustments. Results of the analysis show that tax incomes of municipalities and regions are generally increasing. During the observed period there was tendency to lower the growth of tax incomes of large cities, to increase the growth of tax incomes of small municipalities and to straighten the level of tax incomes of medium municipalities thanks to changes in budgetary allocation of taxes. Tax incomes of regions were increased thanks to changes in budgetary allocation of taxes despite of partial decrease in particular segments of tax incomes after 2012.
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