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Difficulties of an Adult Student in Learning and Remembering Vocabulary
Šilarová, Lucie ; Dvořák, Bohuslav (advisor) ; Vít, Radek (referee)
This bachelor's thesis is intended to search for the most efficient methods, strategies, techniques and activities in learning and teaching English vocabulary regarding an adult student with difficulties in learning and remembering English vocabulary. The research is founded on theoretical part which deals with general questions of learning vocabulary, processes of remembering words and various approaches, methods, strategies and activities, with special focus on memorization. Practical part of this thesis is based on the student's characterization according to his multiple intelligence type. The research examines various techniques and activities which were used in lessons and their effects on the student's success in remembering words.
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Personality cult: Rudolf Slánský and making of the Communist dictatorship
Chadima, Jan ; Pullmann, Michal (advisor) ; Rákosník, Jakub (referee)
This thesis is on Rudolf Slánský and covers the years from 1945 until his execution at the end of 1952 following a show trial. Rudolf Slánský was General Secretary of the Communist Party of Czechoslovakia which made him the second most powerful man in the party and later in the country also. Slánský's character is analysed from several points of view. His activities in establishing the Communist Party are key and this part of the thesis deals with how the party looked under Slánský's leadership, how its organisational structure was shaped and how its membership base developed. Other important activities of Slánský concerning the years 1945-1948, February 1948 and finally his involvement in the post- February repressions are also examined in the text. Analysis of these political activities is used to explore his attitudes, thoughts and ideas. The aim is to present Slánský in the way he presented himself to society. Another key part of the thesis is how Slánský was portrayed. This part of the text looks at how Slánský was officially presented to society and how on the basis of this he was viewed by society. The aim here is to analyse how Slánský was presented during his fiftieth birthday in contrast with how he was presented to society during his trial. The text then focuses on analysing how Slánský...
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The castle Opočno - transformation of interiors
Vrátná, Michaela ; Biegel, Richard (referee) ; Macek, Petr (advisor)
This bachelor thesis deals with the Opočno castle located in Eastern Bohemia and development of manor interiors. The first chapter introduces the town history to the reader, the development of the castle from a stronghold and its first owners. The following two chapters present two most influential dynasties in the castle history who were responsible for the todays style of the castle. Thanks to the first dynasty of Trčka, the castle earned its Renaissance style. The second dynasty of Colloredo-Mansfeld paid its attention to petite treatments of the building and of the castle interiors. Furthermore, there are chronologically introduced all members of these dynasties who became owners of the castle during a few centuries. In order to describe the development of the interiors, it is very important to have knowledge of the building development of the castle which is the theme of following chapter. From the very beginning the castle went through many essential changes and building design which influenced also its interior structures. These changes are described there in accordance with the individual style periods. This chapter is followed by another passage in this thesis which deals with the development of the interior equipment since the reign of the dynasty of Trčka z Lípy till the present. This document...
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English language teaching in the primary school in the context of competences for learning
Krausová, Jarmila ; Kasíková, Hana (referee) ; Krykorková, Hana (advisor)
The competency for learning is one of the key competencies which are set out within broadly educational programmes, are of supra-subject form and are attainable as a result of a comprehensive education. The development of competencies for learning while learning a foreign language is closely associated with the level of language competency of learning individuals and their feel for the language. The whole process of the development of a pupil's competencies is associated with a complex assessment of the pupil, with the development of not only his/her cognitive abilities and skills, but also the development of his/her personalityrelated and social attitudes. The dissertation "English language teaching in the primary school in the context of competences for learning" consists of three parts. The first part covers theoretical outcomes of learning and language competence, the second part describes strategies for learning a foreign language with the emphasis on metacognitive strategy and psychodidactic application of metacognition in a school environment. The third part presents the results of research conducted in a primary school during English language lessons aimed at educational activities focused on developing of competencies for learning.
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Marketing-trade analysis of web sites in retail business
Zapletal, Ondřej ; Sedláček, Jiří (advisor) ; Sajal, Martin (referee)
The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.
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Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
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Microeconomic modelling of the behaviour on the financial markets - trading with derivatives
Koľová, Viera ; Hlaváček, Jiří (advisor) ; Janda, Karel (referee)
Financial markets represent a large comlex with a lot of factors. What is for the agents, who are trading on the financial markets important, is to set a method of predicting the future spot price of the assets and the risk, resulting from their positions. Financial derivatives are instruments, those trading depends on the future spot prices predictions and are used for speculative purposes or for hedging. Black-Scholes equation implies the option price, but concludes some not real assumptions.The way, how to determine the option price and to avoid the assumptions in Black-Scholes equation, is to start from the option writer' variation of wealth. Powered by TCPDF (www.tcpdf.org)
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Construction of programme: Social integration of persons threatened with unemployment and its impacts back to labour market in view of the social environment of an unemployed
Hofmannová, Šárka ; Koláčková, Jana (advisor) ; Šťastná, Jaroslava (referee)
V bakalářské práci jsem hledala odpověď na otázku, zda je region hlavního města Prahy dostatečně zajištěn sociálními službami, které se zabývají nezaměstnaností jako primárním problémem obyvatelstva. Po Praze existuje několik sociálních služeb, které se zabývají nezaměstnaností, jsou to však služby, které se starají pouze o nalezení zaměstnaní nebo pomáhají lidem, kteří mají specifický problém a nezaměstnanost je pouze sekundární. Takové služby jsou primárně zaměřené na jinou cílovou skupinu. Zjistila jsem tedy, že by sociální služba zaměřená na specifické potíže plynoucí z nezaměstnanosti, měla své místo. Porovnáním statistik Asociace občanských poraden a Psychosociální poradny jsem zjistila, že nezaměstnaní lidé sami vyhledávají necílené služby se svými problémy. V další části bakalářské práce jsem navrhovala službu, která v tomto regionu chybí. Tato služba je primárně zaměřená na podporu jedince v jeho snaze znovu se aktivně zapojit do komunitního života. Vychází z předpokladu, že při ztrátě zaměstnání jedinec netrpí pouze hmotným nedostatkem, ale také psychickými a sociálními dopady. Zaměřila jsem se tedy na další aspekty dlouhodobé nezaměstnanosti a službu navrhovala tak, aby vyhovovala velkému množství klientů. Mezi aktivity služby jsem zařadila psychologické poradenství, sociálně právní poradenství,...
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