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Brand management of chosen brand
Eisenbarthová, Tereza ; Průša, Přemysl (advisor) ; Pavelková, Mária (referee)
The master thesis analyzes the brand Maybelline New York. Maybelline belongs to the mass market division of the multinational cosmetics company L'Oréal. It offers products of colour cosmetics in four main segments: eyes, face, lips and nails. The thesis is divided into three main parts. The first part is theoretical and it is actually the basis for next sections. The second part introduces the brand Maybelline, describes its identity, position on the Czech market, competition and marketing mix. There is also mentioned the new sub-brand MNY. The last part is dedicated to the research of secondary and primary data, interpretation of its results and suggestions for improvement.
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Analysis of organic acids by a novel procedure of extractive derivatization in human plasma and serum by GC/MS
JAHODOVÁ, Lucie
The theme of the bachelor{\crq}s thesis was ``The Analysis of Organic Acids by New Extractive Derivatization Process in Blood Plasma and Serum Using the GC/MS Technique{\crqq}. The objective of the thesis was to develop a method for fast determination of organic acids by a new process of extractive derivatization, to identify and determine organic acids in body fluids, to compare their abundance and to evaluate the possibility of implementation of this method in clinical diagnostics. Body fluids contain hundreds of organic acids, which co-create a clinical picture of a patient{\crq}s health condition. The current research focuses on implementation of methods providing for comprehensive, metabolism-based analysis of these metabolites important from the point of view of diagnostics. Nowadays, an analyst can select from a wide range of methods and several effective analytical and separation techniques for separation, determination and identification of organic acids in complex biological matrices. In the introductory, theoretical part of the bachelor{\crq}s thesis, the knowledge of properties of organic acids and possibilities of their determination are summarized. In the practical part, the method of fast determination of organic acids in body fluids by the GC/MS techniques was developed. By means of this technique, it is possible to analyze large quantities of organic acids in minimum volume of body fluid. Derivatization of a set of several tens of organic acids with ethyl chloroformate in aqueous medium was carried out. The reaction proceeds very fast and at laboratory temperature. The applicability of the developed method was verified through analysis of organic acids in biological samples. In samples of blood serum and plasma, tens of organic acids were identified by means of the above-mentioned method, retention data and EI mass spectra. Experiments performed for the purpose of this thesis proved that derivatization with chloroformates in aqueous medium is a relatively simple, fast and promising method for analysis of organic acids. Follow-up experimental research is necessary to make the methodology applicable in clinical diagnostics and to define advantages and limitations of this new methodological procedure.
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Fytofarmaka in Urologii
Kunhartová, Jana ; Dušek, Jaroslav (advisor) ; Kašparová, Marie (referee)
Charles University in Prague, Faculty of Pharmacy in Hradec Králové Department of Farmakognosie Candidate Mgr. Jana Kunhartová Consultant Doc.RNDr.Jaroslav Dušek,Csc. Title of Thesis Fytofarmaka in Urologii Následuje překlad abstraktu práce do anglického jazyka 1 Abstract The work is focused on Urology and diuretic tea combinations. At first the occurrence of Urinary tract's diseases are mapped in the case of individual age categories. And also in the case of both sex's biological differences. The text also includes phytotherapeutic view of the most using herbal drugs. Individual tea combinations are divided into three categories. They are mass produced, unofficial and official tea combinations. There is also percentage representation of individual herbal drugs and pharmacopoeia and non pharmacopoeia drugs, comparison of urological tea combinations in the numbers of containing drugs. The result of the work is summarized in tables and graphs in the end. The content of active substances is compared and also their effect on urological apparatus. In the end there is comparison of individual pharmacopoeial definitions and requirements
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Magnetické pole v jádru Galaxie
Hamerský, Jaroslav ; Karas, Vladimír (advisor) ; Kovář, Jiří (referee)
In the present work we study the properties of accretion tori orbiting black hole. Our approach to this problem comes from the solving of general relativistic magnetohydrodynamic equations, which follow from conservation of the energy-momentum tensor, the particle number and from Maxwell's equations. We solve these equations by numerical methods which are described in Chapter 1. The formalism of tori which we consider here is described in Chapter 2. We are interested in tori with constant density of angular momentum and Fishbone-Moncrief tori mainly. We study accretion rates in these tori when the mass of black hole is increased suddenly and so the equilibrium in the torus is corrupted. For tori with constant density of angular momentum we study the influence of the presence of toroidal magnetic field on accretion rates.
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The linguistic analysis of Glagolitic Mass in New Church Slavonic
Sirůčková, Lenka ; Čermák, Václav (advisor) ; Čajka, František (referee)
The thesis paper is devoted to phonetic analysis of the Glagolitic Missal which was compiled by Vojtěch Tkadlčík. The attention is mainly paid to the differences between Glagolian sounding and the Latin transcription of the text. In the introduction of the paper the Czech type of the New Church Slavonic language is characterised and the structure of the Glagolitic Missal is presented. In the main part of the paper, which is based on the work with analysed texts, some phonetic phenomena and graphic specialities of the New Church Slavonic of the Czech type are described. Examples illustrate the places where Tkadlčík draw from the phonetics of South Slavonic languages or Eastern Slavonic languages and where he tried to make the text sound genuinely Czech. In the conclusion of the paper characteristic traits of the New Church Slavonic language of the Czech type are summarized.
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The influence of hallux on stand and gait stability
Hlinková, Zuzana ; Valouchová, Petra (advisor) ; Bitnar, Petr (referee)
The diploma thesis "Vliv palce nohy na stabilitu stoje a chůze" is focused on the function of hallux at stance and through the gait cycle and particularly to halluxes influence on stability of the stated motor stereotypes. The theoretical part summarizes the knowledge gained through literature research on anatomy and kinesiology of hallux. It also contains analysis of gait cycle and muscle coordination through it with emphasis upon activity of foot and function of hallux muscles. The practical part attempts to objectivize changes in stability and changes of loading of foot with instrumental examination. Force plate Balance Master® and GaitPlatform FDM were used for the measurements. On the force plate the parametres of movement of the centre of mass (COM, COG) and maintenance of stability while standing were compared. GaitPlatform® was used for measurement of ground reaction forces while standing and walking. Powered by TCPDF (www.tcpdf.org)
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Use of Scientific Exegesis in Lectio Divina: Mark 5:21-43
Minář, Petr ; Brož, Jaroslav (advisor) ; Hřebík, Josef (referee)
DONATION OF THE NEW LIFE - Mark: 5,21-43 Use of the Scientific Exegesis in Lectio Divina This study presents applicability of results of the biblical sciences on the field of spirituality and practical spiritual life, how they are used in the method of reading the Bible - lectio divina. It also discovers connections among biblical different biblical texts as they are used in the Christian liturgy, concretely in the order of the readings for the Mass. The structure of the study is based on full literary analysis of Mark 5:21-43 and demonstrates how it can be used in singular parts of lectio divina. The introduction of the study characterizes and describes the method of spiritual reading and methods of biblical sciences. The conclusion notices application of the methods of the scientific exegesis in practical spiritual life and in liturgy. The last part also describes context of the Christian liturgy and lectio divina. Keyword catalogue: Biblical science Gospel of Mark Lectio Divina Literary Analysis Liturgy Počet znaků: 113 210 (včetně mezer a poznámek pod čarou)
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Road Traffic in Prague
Balíková, Kateřina ; Mervart, Michal (advisor) ; Štáfek, Antonín (referee)
The main goal is to display the situation of traffic in Prague, especially in the city centre. One of the topics also includes sollutions, which have been done and which are planned to reduce traffic in Prague. The last part treats the role of buses in urban mass traffic.
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Analysis of the marketing communication of the mortgage loans on the Czech media market in the 2010–2015 period
Gunina, Daria ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
This Master's thesis is primarily focused on the analysis of mass media communication on the market of mortgage loans in the period between 2010 and 2015. In the theoretical part research was done summarising existing knowledge about the development of the Czech mortgage market and mass media market in the mentioned period. In the second part focus is shifted to the methodology of the research, in particular to the data-mining method CRISP-DM. Described here are tools of descriptive statistics, that were used in the research, and also methods of regress, correlation and cluster analysis are explained. The empirical part of the thesis looks into the trends in mass media communication of mortgage loans, trying to expose relevant influences and identify reciprocal connections between mass media communication of the mortgage lenders, their financial strength and their duration of existence. In the conclusion the results of the analysis are summarised and recommendations are drawn for their implementation in practice.
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Lifestyles of young czech generation
Slípková, Nina ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
Author's thesis is concerned with lifestyles of young Czech generation. Lifestyle is considered to be based on different combinations of leisure patterns. Theoretical part deals with the concepts of lifestyle and leisure. The problematics of lifestyle is explained within the main aspects of lifestyle, which is plurality of lifestyles, effectivity, individualization, diversity and lifestyles'main determinants. The issue of leisure is approached from a lifestyle perspective and in the context of key findings of researchs, dealing with similar problems. Powered by TCPDF (www.tcpdf.org)
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