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Proposal of Business Plan - Creperie Foundation
Brabencová, Lucie ; Kadlecová, Ludmila (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is the draft of the business plan for the establishment of the Pancake restaurant. This is considered as an area of the fast food, for which is typice the small sales space, specific, narrowly focused assortment and high turn over of customers.The proposal part, which is its own processing of the business plan, is based on general theoretical and legislative knowledge for area of business and responds to market needs that are identified through the market analysis, by using instuments like SLEPT, SWOT analysis and others. Within the financial plan evaluates the potential economic success of the proposed business
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Business Plan for Fast Food Foundation
Klimánková, Marina ; Stejskalová, Pavla (referee) ; Bayerová, Vladimíra (advisor)
This thesis focuses on a new business in the hospitality industry, specifically in the fast food. It works here with an analysis of the current market situation, identify the opportunities and risk of doing business. The emphasis is on how to start business in this field. An integral part of the work is also developing organizational and financial plan.
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Purchase of Franchise: Creating of McDonald's Branch
Janová, Lucie ; Klučková, Martina (referee) ; Koráb, Vojtěch (advisor)
Deal of this master´s thesis is processing of a business plan for a new McDonald’s franchising branch. The first part of the thesis focuses on theory of this issues. In the analytical part is solved a question if estabilishing of a new branch does make a sense using several analysis. And in the final praktical part are dissected ditails of a new McDonald’s branch founding.
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Entrepreneurial Project
Bartoš, Martin ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
Purpose of this diploma thesis is to develop a business plan to build a company called Černomořské pochoutky s.r.o., which is dealing with preparation and sell of products of bulgarian-balkanian and Black sea cuisine. Company store will be located in rented premises in the city center of Brno and combines grocery and fast food.
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Business Plan of SME in the Gastronomy Branch
Vavrisová, Lenka ; Píšová, Marta (referee) ; Bayerová, Vladimíra (advisor)
he purpose of this diploma thesis is to create business plan for establishing an entire new business on fast food market (gastronomy). The thesis is based on assumption of market gap in this particular market sector.Fundamental of this proposal is analysis and determination of conditions for business establishing. The emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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The specifics of catering for cultural and sports events
Sabová, Gabriela ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The main aim of the thesis is to analyze the sports arena as the place where cultural and sports events are being held from the catering services provided point of view. This place is untypical compared to conventional food outlets not only because of the space itself, but also the customer service, preparing and serving range of products. In one building there are stalls with fast food, but also a buffet with unlimited consumption. The theoretical part is devoted to the basic concepts of the catering industry, especially in the field of catering and fast food restaurants. The practical part is focused on the identification of a selected company throughout its history, layout and catering services it offers to its clients. In the final chapter the sports and cultural events are analyzed and compared between each other, especially from the range of products consumed point of view.
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Business plan – YuLoong Dumplings
Adámek, Tomáš ; Kešner, Martin (advisor) ; Matoušek, Jan (referee)
The aim of this Masters thesis is creation of business plan for fast-food chain. Therefore, the basic idea of this business plan is to bring a well operating Taiwanese fast-food in the form of franchise into Europe. The theoretical part is devoted to the analysis of the structure of business plan, legal forms of companies and issue of franchising. The practical part covers first particular steps of set-up and operating the franchise of fast-food in the Czech Republic. This part is focused on the introduction of YuLoong Dumplings Company, analysis of fast-food market in CZ, marketing and operating strategy of new founded company and financial plan. The result of thesis is evaluation of competitiveness of this project as well as preparing the business strategy for new company, which should be used in current real conditions.
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Business plan Boy's Burger Food Truck
Kábelová, Zuzana ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
The main goal of this Master thesis is to verify the viability of the food truck with fast food. This type of business is well-known in the United States of America. The purpose is to find out whether the firm will be profitable and sufficiently attractive to customers in chosen market. This Master thesis is divided into theoretical and practical part. The theoretical part describes the business models and current tips for business plan and starting the business. Next there is made a list of recommended structures of classical business plan from several authors. The theoretical part of the thesis also includes the definition of specifics of the fast food branch in the Czech Republic. The result of the theoretical part is author's own proposal of the structure of the business plan. In the practical part of the thesis is the business plan of the company Boy's Burger Food Truck. At the end the purpose of the Master thesis is reviewed.
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