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Business Plan
Adler, Ondřej ; Rajchlová,, Jaroslava (referee) ; Sládková, Jitka (advisor)
The aim of this bachelor´s theses is to implement prospectus for undergraduate’s side lines. The work is mainly concerned with marketing questions and Czech legislation. The first part contains theory, which is necessary to set up the business, deals with mar-keting mix creation and describes duties of a taxpayer. The next practical part demon-strates marketing mix application, SWOT analysis, suggest how to take advantage of opportunities and eliminates threats. It is also focused on economizing.
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Management of Co-operation with Customers
Hanzlík, Tomáš ; Ondrůšek, Jan (referee) ; Dvořák, Jiří (advisor)
Bachelor thesis is focused to CRM systém design, which will help with communication with customers a looking for new potential customers. Bachelor thesis is focused to analyse current situation in provision of services and number of customers. Suggestions on solving which will lead to better communication with consumers and better utilization gained informations, will be solution of this work.
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The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, SWOT analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Changes In Corporate Culture Aimed To Win New Customers
Továrek, Petr ; Zich, Robert (referee) ; Mráček, Pavel (advisor)
The present bachelor thesis deals with searching for suggestions how to improve the existing “corporate culture” in a specific company. The effort will be made to search for such solutions that will maintain the existing clientele and also attract new clients. In one part of the thesis the personnel problems inside the organization with negative influence on its overall functioning will be looked into.
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Proposal of Comunacation Mix
Malíková, Monika ; Zemánková, Jitka (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the analysis of the communication mix of the OKNO SYSTEM s.r.o. company, which is the seller of the plastic, alluminium and wood windows and doors. I am solving in this thesis especially the setting-up of the effective communicative mix and company standard so that the company can have long term prosperity.
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Marketing Strategy Proposal of the Firm
Weiterová, Klára ; Buzek, Jaroslav (referee) ; Novák, Petr (advisor)
The bachelor's thesis presents the analysis of problems arising in connection with the expansion proposition of a company operating in the field of constructional mechanization. A proposition and measures are contained in the paper. These precautions shall enable the company to strenghten its competitiveness in the region of southern moravian the respective area of business.
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