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Evaluation of Marketing Communication
Sýkorová, Lucie ; Pokorná, Jitka (advisor) ; Tereza, Tereza (referee)
The paper focuses on the issues of the marketing communication. The main goal of the paper is to suggest recommandation for the improvement of the marketing communication of the company Cajova kvetina s.r.o. (Ltd) with a focus on Matcha Tea product. The theory part delimits the terms marketing, marketing mix and the marketing communication. Later there is the preparation of the effective marketing communication defined. The practical part analyses the marketing mix with a focus on marketing communication of Matcha Tea product followed by a survay research in the form of personal questioning. The result shows that 37 per cent of the respondents are aware of the existence of Matcha Tea product, 81 per cent of them has already tried it, and 87 per cent of those are satisfied. In the conclusion part there is an evaluation of the returnability of the discount coupons that received all the respondents after filling in the questionaire. The 15% discount coupon for one packaging of Matcha Tea + shaker is used by 29% ofrespondents. Based on the questionaire research it is suggested and recommanded to improve marketing communication for Matcha Tea product. The primary goal of the suggestion is the increase of the Matcha Tea sales by 10% during the following six months and the secondary goal is the increased visibility on the market. In order to reach these goals, the following models of marketing communication were chosen: personal selling, sales promotion, word-of-mouth marketing, interactive marketing and advertising.
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Education and personal development
Mrázková, Lucie ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
The thesis deals with theoretical knowledge process of training employees in the organization and their personal development, as well as a practical approach to the process of educating city workers Rakovník working at the Municipal Office in Rakovník, which is the authority of a municipality with extended powers in this range ensures the execution of state administration.
Review of literature in the first part characterizes human resource management, human personality and describes in detail the process of lifelong learning and personal development, motivation and corporate training. The second part is defined by the statutory procedure for training of local government officials.
The practical part consists of a description of the organization Rakovník Municipal Office, its activities and scope, as well as familiarity with the organizational structure. Based on the study of documents, observation and questionnaire survey, which solves view officials on the issue of their further education, an assessment of the level of this process in the organization. In conclusion processed suggestions for possible improvements.
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System of Selection and Management of Adaptation of Employess
Kaffanová, Zuzana ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The topic of the thesis deals with the selection and adaptation of employees. The main aim is to compile suggestions for the chosen company, which will be used for partial or complete elimination of detected weaknesses in personnel activities. Partial objectives include tasks focused on a literature review, characterizing the company, realizing questionnaire survey and personal interviews with employees, evaluation and display of the acquired information. The thesis has two parts. The theoretical part observes briefly the development of human resources, human resources management and describes personnel activities. More deeply are described personnel activities, which are related to the provision of human resources for the company. This area includes recruitment, selection, employment and adaptation of employees. Currently, the adaptation of employees is among those activities, which are the most neglected and overlooked by companies. In the practical part is introduced the company Trendy, s. r. o. and described its approach to recruitment, selection and adaptation of employees. The evaluation of the selection and adaptation process is done by a questionnaire method and personal interviews with employees. In the final part are drafted partial measures, which are designed to improve not only the adaptation process, but also to develop the selection process.
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Economic Impacts of Social Policy on Selected Sectors of the Czech Economy
Kašparová, Kateřina ; Severová, Lucie (advisor)
We live in the 21st century, when more than ever solves finance, economy in terms of both the individual and the state, but also the European Union, which affects every Member State and the Czech Republic is no exception. State economic situation continues to affect both small and large companies, entrepreneurs and individuals who under the influence of the surrounding developments make decisions affecting not only the present but also the future. Economic decisions impinge on the functioning of the state authorities, which is taking steps to support the decision given on the company, such as electronic records of sales, taxation and other laws affecting their business. This impacts directly or indirectly to a particular individual moving in the country's economy. The aim of the dissertation is to express the economic impact in terms of social policy on selected sectors of the Czech economy, both theoretically and practically. The economic impact of social policy affects the financial situation of the economically active population who are hit by unexpected life situations. It is degraded in the social position due to declining economic level, which is then inadequate and social policies often do not sufficiently take into account the economic situation of the individual before and after the establishment of that situation. And the individual is often unable to adequately use the possibilities that social policy allows. The main reason is a lack of awareness, that should act on the individual before the emergence of the situation and create awareness in the people about the possibilities of resolving the situation. Unexpected life situations addressed by social policy, which is also solvable through its tools, job loss or inability to continue to engage in employment. Both options associated with a decrease in working capacity, which addresses social policy through the provision of disability pensions. These covers Czech Social Security Administration through district administrations throughout the country. The State influences the amount of disability pensions minimum the setting of wages, the basis of assessment, determination of the percentage amount of disability pension, including its reduction limits or minimum time required insurance. The aforementioned indicators in the calculation of invalidity pension, which becomes a very individual matter, but is influenced by the rules of 441,000 persons receiving this pension, which in the third. stage reaches an average amount of 10 262 CZK. With this funding slightly higher than the minimum wage, individuals must manage and deal with the new situation. Economic impacts caused by unexpected life situation affects not only the individual himself, but also its surroundings. To eliminate these negative economic impacts serve other instruments of social policy that could improve the financial situation. However, this is a significant administrative burden for which the required knowledge about the possibilities, which include care allowances, mobility allowances, certificate of persons with disabilities, but also the opportunity to appeal against the decision of the Czech Social Security Administration to withdraw and so improve its economic situation.
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Women characters in Willa Cather's fiction as a reflection of U.S. women's rights history
Heck, Lucie ; Procházka, Martin (advisor) ; Veselá, Pavla (referee)
Willa Cather (1873-1947) is nowadays regarded as one of the most important U.S. writers, and the volume of critical works, articles and dissertations devoted to her as a person and an artist is immense. One of the problematic relationship has always been, as can be seen from a number of critical essays and books, between Cather and U.S. feminists. The feminists would have liked to include Cather, as an feminist writer, into their group of the first-rate, woman-authored "female canon", however, such intent brought about an important question. Is it possible to regard Willa Cather as a feminist, considering her attacks on other women-writers, and her negative attitude towards the organized women's rights movement? This work's objective is to explore the background of Cather and organized women's rights movement's bizarre relationship, and answer the question above. To find out if Cather's work with its strong heroines empowered or weakened women in general, her novels and stories, rather then facts and assumption about her personal life, are used. The relevant parts of the plots from Cather's fiction are put into the historical perspective of the contemporary U.S. laws, showing that although Cather created exceptional woman characters, she let them deal with the same conditions and problems other...
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Burnout Syndrome
Nováková, Ivana ; Kebza, Vladimír (advisor) ; Daniel, Daniel (referee)
The first part of the thesis presents the theoretical definition of the term burnout syndrome. The most threatened people by the burnout are those who have been engaged in some activity for a long time, especially, those who works in the so-called helping professions i.e. health professionals, health visitors taking care of the elderly and chronically ill, social workers, teachers, psychologists and others. Another part deals with the history, symptoms, the course and also prevention and treatment options of the burnout syndrome. The theoretical part also clarifies stress as a trigger of the burnout. The knowledge gained and summarized in the theoretical part was used during the processing of the empirical part. The empirical part is based on the method of a quantitative research. Originally, it was intended to conduct a qualitative research among social workers and medical staff working at Homecare Domažlice. The homecare institution in Domažlice involve only 33 workers. The Aftercare Centre Motol with its 30 employees was added to the experiment to get higher amount of respondents and to compare the incidence of the burnout syndrome between professionals working at hospital and those who work outside of it. The discussion and conclusion summarize the facts and results and suggest a possible solution.
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Human behaviour in crisis situation
Kadlecová, Luisa ; Kebza, Vladimír (advisor) ; Hurt, Pavel (referee)
Bachelor thesis deals with behaviour of people in crisis situation, specifically with issues of the divorce and what impact does it have on those, whose parents are divorced. In theoretical part is defined concept od crisis in different meanings and concepts that are related to crisis. In Theoretical part is defined durings of crisis and how to solve her. After that is explained concept of family and defined family crisis. On to that is following explained compects of divorce, his history and law difening divorce. Relative to that are defined impects of divorce on to state (society), economicis of family and on to the behavior of person. The analytical part is focused on research, if divorce of parents of person has impect on the person. Based on one part of analysis was found out that divorse of parenst of person affects perosn´s behaior in situation conected to divorse and family crisis. Another part of bachelor thesis is focused to find out, if getting married is perspective for people, when it was find ou that it is. Last part of bachelor thesis is focused at answering question, if persons in case of there parents divorse are choosing mother. This question was not possible unequivocally answer based on our analysis. In conclusion are resumed the results of the analysis.
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Managerial skills
Brůžková, Anna ; Kříž, Josef (advisor) ; Milan, Milan (referee)
The main focus of the thesis entitled Managerial skills are various areas of managerial skills which are essential for management of certain working positions and therefore necessary for efficient functioning of the whole organization. It addresses issues of the current level of managerial skills and their possible reinforcement in future. The thesis is divided into two parts.
The first part consists of theoretical sources dealing with topics such as manager´s personality profile, his or her personality features, knowledge and competences, and last but not least managerial roles and functions. The attention is mainly paid to soft managerial skills.
The second, analytical part, characterizes a chosen company and then performs analysis of the current level of employees´ managerial skills at one working position. This analysis is based on data acquired from a questionnaire research and a pen and paper interview with an employee of the organization. On the basis of foregone steps some proposals are set for strengthening the researched managerial skills in the organization. Implementation of these enhancements assumes simultaneous increase in the standards of several employees´ soft skills, which can positively influence the quality and increase of their performance and as a result improve the functioning of the whole organization.
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Burnout syndrome
Kratochvílová, Anna ; Kebza, Vladimír (advisor) ; Daniel, Daniel (referee)
This dissertation deals with the topic Burnout Syndrome. Burnout syndrome stands for a state of exhaustion, emotional withdrawal and loss of confidence in personal performance. The dissertation consists of two parts, namely the theoretical part and the research part. The literature research part summarizes theoretical findings on the subject, such as a characteristic of burnout syndrome, its causes, symptoms and development or diagnostic methods. The analysis of these topics is based on individual authors research. In the research part findings gained from the theoretical part were used and verified. The chosen organization, a state institution, the Industrial Property Office of the Czech Republic, is briefly characterized. This part evaluates the incidence of burnout syndrome among employees in the selected organization. Information for the research part was obtained using a questionnaire aimed at both, managers and staff without additional subordinates. An unstructured interview with the President of the Office was also conducted. The information acquired was evaluated and interpreted and subsequently measures were proposed to eliminate identified inadequacy.
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Selection and adaptation of employees in the chosen organization
Hanzalová, Kamila ; Tomšíková, Kateřina (advisor) ; Ivan, Ivan (referee)
Bachelor thesis: Selection and adaptation of employees in an organization, analyzes methods of selection and ways of adaptation of new employees at the Czech Post, s. e. The theoretical part defines terms of human resources management, the main emphasis was placed on characteristics of personal activities that implements human resources department, particularly on the selection and adaptation of new workers. On the beginning of the practical part was presented by the selected organization to which is the thesis focused Czech Post s. e. and described the activities and services which the organization provides. The main aim of this thesis was based on an analysis of selected HR activities to propose their own recommendations for possible improvements and streamlinings electing new employees and accelerate their successful adaptation in an organization. Methods which were used to achieve this objective was an individual interview with an expert from the Department of Management human resources, as well as interviews with the new staff in the adaptation process. Based on the evaluation's interviews offered its own recommendations to improve the process of adaptation.
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