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Marketing of Elderly People
Vojtová, Markéta ; Hesková, Marie (advisor) ; Cabová, Františka (referee)
The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading, which is largely the domain of the younger generation already online.
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Verbal evaluation as a form of school report and its value
Müllerová, Šimona ; Kasíková, Hana (referee) ; Dvořáková, Markéta (advisor)
Thesis deals with verbal evaluations in school. The aim of this work is to analyze the value of a notice of the school report in the form of verbal evaluation for the students, parents and teachers. In the theoretical part gives general theories of school assessment and its impact on pupil performance and motivation to further studies. Then, specifically it is concerned on the scoreboard in the form of verbal evaluations. Based on the available literature it compares the two methods of assessment in schools, the marks and verbal evaluation. In the empirical part it sets out a number of key criteria for the analysis of concrete school reports,on the basis of which is analyzed 26 authentic documents. These are the documents from the years 1994-2008, so in addition to monitoring the development and progress of individual pupils, therefore, emphasis on the difference between the conditions in which the certificate was created due to the changes in that time period. Work also includes a discussion of the issues and potential problems , which appear in the issue on the basis of long-term observations of the research sample, and interviews with parents, children and teachers.
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Dietary supplements and iodine supplementation for children 11-12 years in the Czech Republic
HALÁSZOVÁ, Monika
Bachelor Thesis called "Dietary supplements and iodine supplementation for children 11-12 years in the Czech Republic" deal with the intake of dietary supplements containing iodine and intake of other significant dietary sources of iodine in relationship to saturation with iodine in the monitored group of 300 children aged 11-12 years . The thesis is divided into theoretical and practical part. Theoretical part deal with established issues in light of current situation and uses the knowledge of specialized literature in these areas: iodine and his dietary sources, influence of deficient or excessive intake of iodine on thyroid gland and its function, and also the solution to iodine deficit in Czech Republic. The thesis also deals with dietary supplements and nutrition of school-aged children. Practical part is focused on quantitative research. This research was done on selected group of children who had low level of ioduria (iodine in urine) according to State health institution. Statistical file included 300 children of both gender in age from 11 to 12 who live in Czech Republic. The reason why children of this age were chosen is because of importance of optimal intake of iodine in period of physical and sexual evolution. The children were divided into two groups. One group had ioduria up to 300ug/l and the second group had ioduria over 300u/l. Data were collected through questionnaire. Because of age of respondents, the questionnaire was filled in presence of at least parent. The questionnaire should have also served to parents as information about iodine importance for their children. The individual evaluation of ioduria and questionnaire was given to parents upon their request. Collected data were evaluated in Microsoft Excel. In practical part, two main goals and two research questions are set. Their task is to determine the rate of usage of dietary supplements with iodine and to find out what significant sources of iodine the children with ioduria over 300u/l take in. The milk and milk products, salt with iodine, salted delicacies, sea products and dietary supplements with iodine were observed as probable main sources of iodine intake. The first goal was to find out the amount of iodine intake from dietary supplements for previously mentioned group of children. The second goal was to find out if the dietary supplements with iodine (or any other combination of food rich on iodine) are used by observed individuals with ioduria over 300u/l. The results of research show if the respondent's level of ioduria is affected by in taking the dietary supplements or food with significantly higher content of iodine. My own research proved relatively frequent (but irregular) intake of dietary supplements with iodine by whole examined population. On the other hand, usage of dietary supplements with iodine is probably not correlated with usage of table salt without iodine or with thyroid gland illness by individual respondent or in his family. The milk and milk products and table salt with iodine proved to be the main source of iodine. According to research, children with excessive ioduria consume sources of iodine as frequent as other children. Deeper insight into results shows that reason for excessive saturation with iodine is combination of intake of dietary supplements as well as other significant food sources of iodine, especially milk and its products. By several respondents, the higher level of ioduria can be caused by higher consummation of sea products or by usage of dietary supplements with iodine in last two days. The need for better awareness about suitable rate of iodine dietary supplements intake as well as medical importance for lowering the amount of (iodine) table salt in food was discovered by research. The optimal supply of iodine by higher percent of observed population could be also achieved by optimizing the content of iodine in milk.
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Personal & Family Financial Planning
Steklý, Ondřej ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
The first goal of this bachelor thesis is to introduce current best-selling financial products and to describe their appropriate usage. The second goal is to describe major ways of distribution of financial products and point out some problems from the "only good for the customers'" point of view. Third goal is to introduce personal and family financial planning and put particular financial products into this context. Chosen issues are described from the practical point of view of a financial advisor with two years' experience in the field. Thanks to this experience I describe not only how the financial planning "should take place", but also how the financial planning in some cases "takes place". In addition to that I describe most common ways, how sellers on the Czech financial market cheat their customers.
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Management informační bezpečnosti
Janíček, Kryštof ; Čermák, Igor (advisor) ; Čelikovská, Martina (referee)
Information Security Management System (ISMS) gets superior level of importance. This paper focuses on Information Security Management and International Information Security Standards ISO/IEC 27001 and ISO/IEC 27002 (IISS). First par of thesis reviews the historical context and introduces the field to gain better understanding of following elaborate analysis of the changes, benefits, threats and consequences of ISMS. This paper objective to analyse older and newer issues of IISS based on comparative approach to evaluate benefits and risks of these changes, that ultimately reflect possible future developments.
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Procedures proposal for the implementation of the CRM system in the selected segment
Štofan, Dávid ; Fortinová, Jana (advisor) ; Pour, Jan (referee)
The aim of this thesis is to describe the procedure of the customization and implementation of SEM CRM system to the specific car company. Clarify the specifics of CRM in the automotive industry, to highlight the possible complications and risks that may occur during the process and propose a procedure to minimize the risks in consequent implementations in the future. To be able to fully understand these issues, it needs to be clarified and described in CRM (Customer relationship Management). This will be included in the theoretical part, which also includes development, architecture, solution design and implementation of CRM methodology. The practical part describes the procedures of implementation and customization of CRM into a specific car company . This section will also cover all the risks and problems that are encountered in the implementation and recommendations how to eliminate these risks.
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New Embankments - Urban Redevelopment of Selected Area along the River Svitava in Brno
Pišová, Linda ; Sátora, Josef (referee) ; Kopáčik, Gabriel (advisor)
The project follows two previous semesters when the analysis of river Svitavy in Brno was elaborated together with colleagues Lenka Gulačovou and Zdeňka Sedláková. It dealt with the river's values and potential problems and subsequent recovery. Important aspect of the thesis is that it does not have the traditional form of urban study. The project extends into the theoretical plane, which is dedicated to the waterfront, the river in an urban environment and in particular to the issues of brownfields, that are substantial for the area of Svitava river. For this work I chose a site located close to the northern edge of the city (Obřany, Maloměřice, Husovice). Three sites are selected, their central motifs are islands and brownfields. Both of these phenomena have their values, problems, but also large potential. At selected locations (Obřany, Maloměřice, Husovice) I try to illustrate the options that are presented in the form of interventions. Selected locations continually follow each other and are connected by a series of interventions that improve the quality of the space.
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Instruction in Democracy in the Lower Grades of Primary Schools
Svobodová, Lucie ; Stará, Jana (advisor) ; Kargerová, Jana (referee)
Objective of my dissertation was to describe possibilities of determination and incorporating of themes of democratic citizenship education within learning of general science, homeland study, natural science and literature on 1st grade of basic schools. Work starts from setting goals and content of pedagogy to democratic citizenship and from possibility of introduction of educational methods and forms appropriate for development and fulfiillment of those goals. There is a separate chapter concerning analysis of General educational program for basic education. Chapter is focused mainly on educational area "Human and his universe", but evaluate cross-section topics related to fulfillment of goals of democratic citizenship education as well. This work describes preparation and implementation of "Community and its issues project within an operational research. Research was supported by investigation of students knowledge before and after implementation of the project. Part of the dissertation is a questionnaire for teachers of basic school monitoring approach to lessons of general science ad homeland study and scope of democratic citizenship education and this incorporation into teaching. Results of this research reveal than teachers and pupils perceive integration of democratic citizenship education as an...
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