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The ways to aestheticize consumption and advertising in three chosen modern novels
Averina, Aleksandra ; Janišová, Míla (advisor) ; Voldřichová - Beránková, Eva (referee)
The aim of this thesis is to analyze the means of aestheticizing consumer society and advertising in three works: Frédéric Beigbeder's "99 Francs," Christophe Léon's "Black Friday," and Gauz's "Debout-payé." This selection of works allows us to see the image of consumption from three different angles. In Beigbeder's work, we find the people who produce advertising, Christophe Leon opens up the world of consumption and purchasing, and in Gauz's "Debout-payé," we see people working "standing up" so that others can consume. The narrator in all the novels attempts to convey the image of consumer society, with each narrator choosing their own social level. Our analysis will be based on Jean Baudrillard's theory of consumption and Umberto Eco's thoughts on mass media and communication. Given the position of this work at the intersection of literature and sociology, one chapter will be dedicated to the literary styles that authors choose to aestheticize or "de-aestheticize" consumption. In the other chapters, we will analyze the social aspect of purchasing in the novels.
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Zeno's paradoxes and their solution or failure thereof by the means of modern mathematics and logic
Schůtová, Eliška ; Arazim, Pavel (advisor) ; Raclavský, Jiří (referee)
Zeno's paradoxes and their solution or failure thereof by the means of modern mathematics and logic Eliška Schůtová Abstract: The bachelor's thesis is focused on Zeno's paradoxes from two different points of view, first an ancient one, and then a more modern one. In the historical part, the paradoxes of movement and their author, Zeno of Elea, are presented. The reactions of Plato and Aristotle are also discussed here. The modern part deals with the solvability of these paradoxes from the point of view of modern mathematics and focuses on Henri Bergson and Bertrand Russell and their different position on the issue of Zeno's paradoxes. Keywords: Zeno's paradoxes, movement, Henri Bergson, Bertrand Russell
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Current comunity aspect of planting houseplants in the Czech republic within and without social media
Vašíčková, Anna ; Janeček, Petr (advisor) ; Košťálová, Petra (referee)
This bachelor thesis deals with houseplant growers in the Czech Republic. Growers acquire houseplants mainly by vegetative propagation (through cuttings) from other members of the community, but they can also buy them from a chain store or specialty shop. Buying houseplants is more of a luxury for ordinary growers. Although houseplantshave been grown in a similar form since the 18th century, interest in them has recently surged again, especially among millennials and Gen-Z.This phenomenon is referred to in the media as the plant boom. Some of them use plant parent to refer to an emotional connection to their plants.This is mutually beneficial forboth the plant and its grower,with both parties providing care for the other. The Covid-19 pandemic has also contributed significantly to this phenomenon, reinforcing the emerging trend. In this thesis, I address the question of whether Czech growers actually meet the definition of the term community and whether they exhibit a sense of community - that is, a sense of belonging to other growers.The research was conducted in both offline and online spaces. I used semi-structured interviews, social media analysis and participant observation. The research did not show the presence of a sense of community, despite the fact that actors are actively engaged in community...
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Myths and rituals associated with the effect of sexual activity on physical performance
Gil, Matyáš ; Štěrbová, Zuzana (advisor) ; Tůma, Daniel (referee)
Superstitions associated with sexual activity in sport are a widespread phenomenon, although they have received very little research attention to date. Studies are fairly consistent in concluding that sexual activities do not have a direct impact on physical aspects of athletic performance such as strength or endurance. Most of the significant hormonal and physiological changes occurring during sexual activities that can potentially affect athletic performance stabilize at basal levels within the lower tens of minutes after completion of sexual activity. Thus, these findings suggest an important role for psychological aspects that may influence the perceived association between sexual and physical activity. The aim of this thesis is to explore the superstitions about sexual activity that are perpetuated in sports folklore (despite the findings of empirical studies). A very interesting phenomenon is the rituals and routines that athletes practice to give their best performance. Current evidence shows that athletes are often highly superstitious, and thus rituals can both help and harm their performance. Possible explanations include the placebo effect, self-fulfilling prophecies, or operant conditioning. The main aim of the research design is to explore rituals associated with sexual activity using...
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Interchangeability of the past tenses preterite and perfect as a problem in the contemporary German
Karlová, Veronika ; Dovalil, Vít (advisor) ; Šemelík, Martin (referee)
This bachelor's thesis focuses on the issue of interchangeability between the preterite and the perfect tense in the German language. The aim of the study is to analyze and understand the factors influencing the choice between these grammatical tenses and to examine how this interchangeability can affect the comprehension and interpretation of communication. The thesis is grounded in a theoretical framework of linguistics, applying it to real examples from authentic texts. The research also includes an analysis of the perception of politeness in connection with the choice between these tenses. The results of this work may contribute not only to the academic field of linguistics but also to the teaching of German and understanding language nuances in communicative practice.
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Worpswede and Prague.
Náprstková, Tereza ; Prahl, Roman (advisor) ; Šámal, Petr (referee)
This bachelor's thesis deals with the Worpswede artists colony and its influence on Prague art of the early 20th century. The exhibition of Worpswede landscape painters in 1903 which was organized by SVU Manes had a major impact on the young generation of Czech landscape painters. In order to form a comparison with the Czech contemporary work it is necessary to capture the main representatives of the colony and examine their works. Therefore it is important to introduce the individual members and to describe their character and artistic style. In this work I also deal with the phenomenon of art colonies which affected a number of European countries in the 19th century and early 20th century. The research of contemporary Czech literature and archives will be highlighted in this project. The survey is supposed to show unpublished findings on the topic of Worpswede and Prague. Keywords Worpswede, art colonies, landscape painting
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Analysis and validation of webcam images in real time
Vlk, Karel ; Macková, Kateřina (advisor) ; Šikudová, Elena (referee)
Nowadays, digital transformation emphasizes the use of webcams as sources of infor- mation about outdoor conditions, primarily due to their wide availability and potential in meteorology. The work focuses on the analysis and validation of real-time webcam images, which is crucial for the automated provision of information about current meteorological events to users worldwide. The main goal of the work is to achieve efficient analysis and validation of images, providing information with maximum accuracy and minimal delay. Within the scope of the work, an introduction to the issue and an overview of existing methods and technologies are presented. The main parts of the work concentrate on selecting methods and approaches for data processing, which are essential for designing an efficient system. The implemented system, based on selected sophisticated machine learning techniques, is designed to excel in real-time data processing and emphasizes achieving maximum efficiency and effectiveness.
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