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Marketing and eGovernment
Svobodová, Dagmar ; Štědroň, Bohumír (advisor) ; Sedláček, Václav (referee)
e-Government concept is an idea of electronic government. It is not only about providing services through the Internet or other electronic media, but also about improving of the state apparatus effectivity and about simplifying of the communication between public and private sectors, as well as among public authorities themselves. This thesis should serve as a basis for understanding to the issues related to e-Government. It provides answers to questions like these: What is e-Government? What does it offer to its users? etc.. It explains the development and the current situation of e-Government in the Czech Republic and in the European Union. An important contribution of the thesis should be the inclusion of a marketing viewpoint. It focuses exclusively on the Czech Republic and on the marketing communications, which are used by the public sector to promote e-Government activities and to provide information.
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Facebook Phenomena in Today's Communication
Mareš, Jakub ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
Transdisciplinary focused work concentrates on communication on the social network Facebook. Firstly, the author puts forward a theoretical introduction to social communication and afterwards to communication on social networks. The thesis introduces the concept of New Media and Web 2.0 as the essential platform for the full development of the potential of Facebook. Further, the author discusses the term Online Social Networks and the definition of Social Capital. With the help of the former and latter the author demonstrates the rightfulness of people social ties; i.a. on the Small-World theory. The subsequent analysis is dedicated to Pages and Groups, which appear o Facebook. On sampled examples the author examines the content of communicated messages, the motivation people have to join such Groups and Pages and the overlap this activity has in the real world.
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Dark Tourism
Bali-Hudáková, Lenka ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
This thesis is focused on the variability of the demand and the development of new trends in the fields of the tourism industry. Special attention is devoted to a new arising trend of the Dark Tourism. This trend has appeared in the end of the 20th century and it has gained the attraction of media, tourists, tourism specialists and other stakeholders. First part of the thesis is concerned with the variety of the tourism industry and the ethic question of the tourism development. The other part contains the Dark Tourism definition and the prevailing motivation for taking part in this tourism trend. Then the thesis is concerned with the Czech Republic, it's conditions and destinations for developing the Dark Tourism. Last part is devoted to research among common tourists and their attitude to the Dark Tourism.
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5 th and 8 th grade student's awareness of socially undes irable phenomena
Kačabová, Alžběta ; Hubertová, Lucie (advisor) ; Klimešová, Anna (referee)
The work deals with primary prevention. It describes specifically the division, goals and organizational structure of primary prevention in the Czech Republic. Work is specifically dedicated to primary prevention of socially undesirable phenomena at the elementary schools in Prague 12, which is realized by the foundation Proxima Sociale. The aim was to identify the foreknowledge with regard to the area of 5th and 8th grade students. On the basis of research it shows that there is a lag between classes in terms of awareness and orientation in terms. 8th grade students аre able to associate the concept with the content much better. The students' awareness is influenced by several factors, the main includes parents, the media (television) and the school primary prevention of socially undesirable phenomena. Powered by TCPDF (www.tcpdf.org)
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Advertisement and ethics
Routová, Hana ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This diploma thesis deals with the relationship between advertisement and ethics. Many people think that anything is possible in the advertisements, this, however, is not true. The area is restricted both by the law and by the non-legal institutions, e.g. A Czech initiative of advertising agencies, media and advertisers - "Rada pro reklamu" - Advertisement council. This council might recommend advertisement's cancellation. The media scene experts claim that the media market reflects the consumers' wishes. Thus, in the absence of protests against an "anti-women" advertisement, the advertisement might be considered ethical for the particular market. As we can see, the ethics is a very delicate term and what one perceives as ethical, might be considered unethical by anybody else.
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Marketing Strategies in Fashion Industry
Čmielová, Zuzana ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Specifically, some of the academic concepts will be examined and put into the context of fast fashion -- these include fashion involvement and fashion consciousness, the influence of opinion leadership and the trend of social shopping. The latest part of the theoretical section will examine the contemporary marketing strategies in the fast fashion segment some of which has been spread over the whole fashion market. Amongst the most vital ones is the change in supply chain management strategies, the shortening of the fashion life cycle and its impact on the frequency of stock replenishment. In addition, the theoretical part will examine the rising power of the internet, its effect on online shopping and the overall transformation of media towards digital communication with the growing influence of fashion bloggers. The goal of the practical part of the thesis is to conduct extensive analysis of the fashion strategies of the two selected fast fashion retailers -- Zara and H&M. These were chosen on the basis of their global success and outstanding financial performance even in the period of economic downturn which makes their strategies unique and worth analysing. Each brand has a distinct approach to its marketing strategy and in many of the elements they are fundamentally different, yet both approaches has enabled the brands to achieve international success and build highly profitable businesses. To review the complexity of different aspects of their strategies, the 7p's framework will be used.
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Grey Literature 2.0
Simandlová, Tereza
The paper tries to describe grey literature in the context of platforms and tools of the web 2.0. We can follow up that increasing trends in the scientific communication are e.g. microblogging, scientific blogging and there are also scientific social networks in the distribution cycle of grey literature. Except the examples of grey literature 2.0, the paper also discusses the problems of the promotion of grey literature and grey literature community through the social media.
Fulltext: idr-507_4 -  PDF
Slides: idr-507_1 - PDF; idr-507_2 - PDF
Video: idr-507_3 -  MP4
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Human behaviour and economic crises
Šťastný, Jan ; Sirůček, Pavel (advisor) ; Breňová, Lubomíra (referee)
This bachelor thesis treats with the two longest economic crisis in last eighty years and the way how they were influenced by human behavior. Is it possible some subconscious aspects of human behavior were one of the causes of start of Great depression or Mortgage crisis? Under the influence of human trust or stories spread among people some acts significantly affects business cycle. The power of media and their specialists who are giving advices to us about investing is inconsiderable. But is it right?
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Hosts and transmission of the crayfish plague pathogen Aphanomyces astaci
Svoboda, Jiří ; Petrusek, Adam (advisor) ; Maguire, Ivana (referee) ; Jussila, Japo (referee)
The crayfish plague pathogen, the oomycete Aphanomyces astaci, has been decimating populations of European crayfish species for more than 150 years, and is therefore considered one of the 100 worst world's invasive species. A. astaci is highly specialised for a parasitic life, but it can be isolated from moribund crayfish and grown on synthetic media, as it is the case also for several other oomycetes (chapter 7). The life of A. astaci includes three basic forms: mycelium in host's tissues, and the infective units occurring in water, zoospores and cysts. All North American crayfish species tested so far have shown some resistance to A. astaci, i.e., they could carry the infection for long, serving as vectors of the pathogen. Massive sporulation from infected North American crayfish starts when the host is moulting, stressed, or dying (chapter 4). However, I could show in my experiments that some sporulation occurs even from apparently healthy and non-moulting American crayfish hosting A. astaci, so infected North American crayfish must be considered a permanent source of the infection (chapter 4). Five genotype groups of A. astaci have already been distinguished. Strains from a particular genotype group probably share the same original host crayfish species of North American origin. Nevertheless, they can...
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