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The entry of the Czech company into the Polish market
Homolová, Hana ; Černá, Iveta (advisor) ; Hinčica, Vít (referee)
This thesis contains information on the entry of Czech firms into the Polish market. The main goal is to provide a complete overview of the Polish market and describe the process of entry of the Czech company into this territory as its own branches. According to the truncated PEST analysis describes the situation on the Polish market. The first chapter deals with methods and indicators that are used at work. The second chapter provides general information about the Republic of Poland. The third, most extensive chapter describes the Polish market from specific angles of selected factors according PEST analysis. This chapter deals in details with economic factors and indicators of competitiveness, while the least is dedicated to social factors. Under the technological factors there are promising sectors for business emphasized particularly. In politic-legal factors there are highlighted mainly legal environment and conditions for establishing a company in Poland. The last part contains specific experience that related to the founding of the company in Poland.
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Digital marketing of animal shelters.
Fuchsa, David ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
The purpose of this thesis is to create a concept of digital communication for nonprofit organisations like animal shelters. These organisations struggle with lack of money, people and capacity and do not utilize the potential of digital marketing. The proposed strategy should help them to mitigate the impact of those problems and also to fulfill the objectives of the organisation at a minimal budget.
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Radio Free Europe and Czechoslovakia in 1968 - 1980
Vacínová, Sandra ; Szobi, Pavel (advisor) ; Chalupecký, Petr (referee)
This thesis deals with an overview of Czechoslovak Radio Free Europe (RFE) in the years 1968-1977. It analyzes, which comments RFE broadcasted during the Prague Spring and Soviet occupation by Warsaw Pact troops. The thesis discusses how the content of broadcasting changed after arrival of new editors in 1968 and what impact had activities of the State Sercet Security on the functioning of the Czechoslovak editorial. Finally, this thesis tries to answer the question of what effect had broadcasting on the citizens of Czechoslovakia. The first part of the thesis describes the origin of Radio Free Europe in 1951 and goes on to describe political events in Czechoslovakia in the years 1968 - 1977. The theoretical part is finished by chapter about the differences between communist and capitalist economic system and the economic situation in Czechoslovakia in the seventies. The second part of the thesis describes the general program of the Czechoslovak editorial staff and its functioning. The next chapter describes specific RFE broadcasting. The last two chapters examine the effect of broadcasting in the CSSR and the importance of the State Secret Security.
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Tax aspects of social entrepreneurship
Jančíková, Eliška ; Slintáková, Barbora (advisor) ; Kozubíková, Pavlína (referee)
The aim of this bachelor thesis is to show different ways of tax optimization using the work opportunity tax credit. The thesis also sums up tax and non-tax aspects of employment of people with disabilities. Tax optimization options are shown in two examples. The first one assumes that disabled and their employer are supported by the Employment Department. In the second example, disabled are employed the usual way. The research subject is a fictional company ABAB Ltd. More profitable option of optimization offers tax saving in the amount of 576 000 CZK. The net profit of the company increases by 358 100 CZK.
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Proposal of the new strategic development plan of Pyšely
Nešporová, Josefina ; Silovská, Hana (advisor) ; Jílek, Petr (referee)
This bachelor thesis deals with strategic planning and its main goal is to design a new strategic document for the city Pyšely. The theoretical part deals with the development and principles of strategic planning in regional politics and provides basic definitions of related concepts. The practical part consists of independently processed socioeconomic analysis of Pyšely, related SWOT analysis and evaluation of the questionnaire. The final part offers proposed strategy, which includes vision, global goal and priority areas. The result of this thesis is functional proposal of the strategic development plan for the city Pyšely, which does not contain financial and monitoring part given the scale of the thesis.
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Insurance of tour operators
Sobotová, Kateřina ; Ducháčková, Eva (advisor) ; Oborilová, Mária (referee)
This bachelor thesis deals with insurance of tour operators. At the beginning are characterized differences between tour operators and travel agents that have to be distinguished for this insurance product. The second chapter focuses on development of tour operators insurance in the Czech Republic. There is described the legislative process of the law 159/1999 Sb and its amendment about some conditions of entrepreneurship in the field of tourism. There are also specified conditions for gaining and sustaining guarantee insurance in case of tour operator bankruptcy. A part of the chapter is devoted to the bank guarantee and the state supervision. The next chapter provides an overview of insurance companies that offer this type of insurance. Last two chapters are more practical. One of them analyses the amendment of the law 159/1999 Sb. issued on 1 January 2016. There are summarized reasons of this amendment and comparison of the law before and after the amendment. The other practical chapter describes the reasons of bankruptcy of tour operator called Marine Tour and the procedure in case of tour operator bankruptcy. The conclusion summarizes recommendations for a selection of a suitable tour operator.
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The issue of loans in the banking and non-banking sector
Kratochvílová, Olga ; Cvik, Eva Daniela (advisor) ; Pikola, Pavel (referee)
This Bachelor Thesis is focused on the issue of credit products in banking and non-banking sector in the Czech Republic. The first part introduces the theory related to explanation keywords, description of the credit products which are currently offered on the Czech market and which are linked with the legislative interpretation of relevant terms related to the credit issues. The practical part includes description of the credit products by leading representatives of the banking and non-banking sector, comparison of consumer credit, questionnaires and interviews with employees representing selected financial institutions. Author's own experience and the analysis of accomplished investigation helped to design an innovative loan products that could use its parameters to provide clients with more favorable conditions.
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Party Preferences and Voting Model in November 2016
Červenka, Jan
In November survey CVVM investigated how people trust to political Parties and whether they are willing to take part in elections to Chamber of Deputies. In the press release there are two different types of information: Party preference and a model of voting behaviour.\nParty preferences give us information about public sympathy with political Parties in the group of citizens who have voting right and there is also included a part of citizens who will not take part in elections or they do not knot who to vote for.\nVoting model indicate anticipated result of elections to Chamber of Deputies in the time of the survey. Voting model comes out of Party preferences but it includes only those who want to take part in elections and they answered us a Party they would vote for – in short this group does not include undecided people and non – voters.
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Party Preferences and Voting Model in September 2016
Červenka, Jan
In September survey CVVM investigated how people trust to political Parties and whether they are willing to take part in elections to Chamber of Deputies. In the press release there are two different types of information: Party preference and a model of voting behaviour.\nParty preferences give us information about public sympathy with political Parties in the group of citizens who have voting right and there is also included a part of citizens who will not take part in elections or they do not knot who to vote for.\nVoting model indicate anticipated result of elections to Chamber of Deputies in the time of the survey. Voting model comes out of Party preferences but it includes only those who want to take part in elections and they answered us a Party they would vote for – in short this group does not include undecided people and non – voters.
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Party Preferences and Voting Model in June 2016
Červenka, Jan
In June survey CVVM investigated how people trust to political Parties and whether they are willing to take part in elections to Chamber of Deputies. In the press release there are two different types of information: Party preference and a model of voting behaviour.\nParty preferences give us information about public sympathy with political Parties in the group of citizens who have voting right and there is also included a part of citizens who will not take part in elections or they do not knot who to vote for.\nVoting model indicate anticipated result of elections to Chamber of Deputies in the time of the survey. Voting model comes out of Party preferences but it includes only those who want to take part in elections and they answered us a Party they would vote for – in short this group does not include undecided people and non – voters.
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