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Company Marketing Mix
Tefferová, Iva ; Ing.Lenka Serafínová. (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with the marketing mix of the SKITECH company. The thesis focuses on developing a marketing mix and proposing ski products of ski resort. A prerequisite for the creation of a marketing mix is the SWOT analysis and competitor analysis. Based on these results, it establish the vision and objectives of ski resort and propose different products. In final part of the marketing mix it apply them to a specific product.
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Low-cost Marketing Promotion for the Company
Pelán, Tomáš ; Coufalík, Ondřej (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis is focussed on low-cost marketing communication and methods for increasing customer loyalty of Survio company in the Spanish market. The first part of the thesis defines the basic terminology of online marketing. The second part introduces the company and analyses company’s key areas. The following third part suggests several ideas to improve the economic situation of the company.
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Business Plan - Establishment of the Experiential Restaurant.
Hemzová, Klára ; Havlíček, Petr (referee) ; Luňáček, Jiří (advisor)
This bachelor´s thesis deals with the processing of a business plan for the establishment of experiential restaurant in the city center of Brno. The work is divided into four main parts. Part one describes the objective and methodology of work. The second part contains theoretical knowledge and background, needed to create a business plan. In the third part with the help of theoretical knowledge analyzed the current market situation. The last part contains suggestions.
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The Marketing Strategy Proposal of the E-shop
Baxantová, Michaela ; Milichovský, František (referee) ; Novák, Petr (advisor)
The main aim of this thesis is to propose a useful marketing strategy for an online store Brno furniture Životský. To ensure the objectives of the use of the Internet and social networks, where the greatest opportunity to reach a large number of potential customers. In this thesis is analyze the enterprise and will be designed suitable design of marketing strategies, with a view to achieving the objectives.
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The Business Plan of Foundation an Advertising and Marketing Agency
Kalman, Robin ; Martináková, Dagmar (referee) ; Heralecký, Tomáš (advisor)
The subject of this thesis is to develop a business plan for a newly formed business entity that is in the field of advertising and promotion. The work includes a theoretical part, analytical part and a practical part. The first part contains theoretical knowledge related to the elaboration of a business plan, analytical part is focused on market analysis and business development. The last section contains practical proposal real business plan together with the financial plan and proposals for possible development.
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Financing of Entrepreneurial Activities
Kloc, Arne ; Mačák, Pavel (referee) ; Heralecký, Tomáš (advisor)
This bachelor thesis is focused on the financing of gym building recostruction located in tennis area. The theoretical part is about financial resources, the analysis of current state, the methods of investment return rating and rentability indicators. In the analytical part I make current state analysis and financial analysis. The proposal part presents optimal ways of finanacing this project.
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The Proposal of Communication Mix of the Company Autopark Brno a.s.
Šmerek, Jakub ; Horký, Pavel (referee) ; Navrátilová, Ludmila (advisor)
The bachelor thesis is primarily describing communication mix of the company Autopark Brno a. s., that is dealing with Kia cars selling. The thesis is divided into three parts. First one is a theoretical part about marketing communication, which is used as base of analytical part. Next part contains information about the company’s marketing communication, its SWOT analysis, and description of each component of its communication mix. The last part describes a suggestion for the propagation improvement. This should be leading to bigger company image awareness, so it should raise the sells too.
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Business Plan for Establishment of the Small Company
Svoboda, Jakub ; Konečný, Marek (referee) ; Koudelková, Petra (advisor)
My Bachelor thesis is dealing with formation of a business plan for a small enterprise. The line of business is production of keys, retail of electrical appliances and satellite technology assembly. The business plan concerns the transition from natural person – a self-employed person to legal person – a limited liability company. The aim of my thesis is to find out whether this business plan is worth implementing and if it presents a positive contribution to the firm.
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