Original title: Návrh komunikačního mixu společnosti Autopark Brno a.s.
Translated title: The Proposal of Communication Mix of the Company Autopark Brno a.s.
Authors: Šmerek, Jakub ; Horký, Pavel (referee) ; Navrátilová, Ludmila (advisor)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertisement; communication mix; Marketing; marketing mix; SWOT analysis; komunikační mix; Marketing; marketingový mix; reklama; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/34007

Permalink: http://www.nusl.cz/ntk/nusl-248429


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2022-09-04


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