|
|
Image of health in advertising. Content analysis of advertisement of medicinal products in selected womenˇs magazines
Pavlačková, Anna ; Vošahlíková, Pavla (advisor) ; Zábrodská, Kristina (referee)
The master thesis deals with the development and display of advertisement for medicine and health- related products and services in Czech women's magazines. We compare here two periods - The First Czechoslovak Republic and present. It focuses primarily on these following questions: Does the display of health-related products have changed? Do we still advertise products of the similar character? Has the ideal of heath changed and things which were believed healthy in the past, are not considered healthy anymore? Is the difference related to historical events or rather related to the current state of society and its preferences? The main titles for analysis were Eva: A journal of modern women from the 1930s, which was published by Melantrich and current lifestyle magazine Elle, which is published by Hubert Burda Media. The theoretical part summarizes current basic knowledge about press, advertising, healthcare. In the practical part are more closely introduced the research methods - content and image analysis and also the process of analysis and the comparison by itself. An integral part of the thesis is the attached advertisements, on which the analysis was based, and which serve for better illustration of the above-mentioned phenomena. Powered by TCPDF (www.tcpdf.org)
|
|
|
Red Wood. "Tramp" Journal 1929-1931.
Smlsal, Jiří ; Janeček, Petr (advisor) ; Šima, Karel (referee)
Bachelor thesis deals with one of the first mass subcultures in the Czech space - "tramping" movement. It focuses on its leftist fraction and their journal Tramp between years 1929 - 1931, when the movement faced both inner split and increasing state repression. Bachelor thesis is based on discoursive analyses of this journal. By the means of analyses of their basic concepts, bachelor thesis aims to scrutiny the world of meaning and self - identification of tramps as well as the reasons of their radicalization. Keywords: Czech tramping; Czech tramp; Tramp journal; subcultures; First Czechoslovak Republic; Czech Lands; Czechoslovakia
|
|
|
The influence of German activist parties on Czechoslovak political scene in the years 1918 - 1938
Král, Matyáš ; Jeřábek, Martin (advisor) ; Kubátová, Hana (referee)
Author mapped the development of German activist policy in the first Czechoslovak Republic. This direction of German policy wanted to achieve the goal of national settlement of the Sudeten German population by cooperation with Czechoslovak policy. The work focuses on the influence of German activist parties to the Czechoslovak political scene in 1918-1938. The central theme of the work is the period of the first participation of the German parties in the Czechoslovak government in 1926-1929. The author examines critical moments of action of the German activism in Czechoslovakia and the reasons that led to its end.
|
|
|
The impact of scientific management on management theory and practice in interwar Czechoslovakia
Kynclová, Veronika ; Kocianová, Renata (advisor) ; Reichel, Jiří (referee)
This bachelor thesis deals with management theory and practice in interwar Czechoslovakia and its connection to American Scientific Management. The aim is to provide a comprehensive view of the various aspects and critically point out successes and failures based on the study of historical documents. The topic is put into historical context and introduces the initial economic situation. Both representatives of theory (Stanislav Špaček, Václav Verunáč) and practice (Franz Hummelberger, Karel Loevenstein, Tomáš Baťa) in the field are presented. The work describes the formation and the purpose of the Masaryk Academy of Work and the organization of the First International Congress of Scientific Management in Prague. Keywords: Scientific Management, First Czechoslovak Republic, Stanislav Špaček, Václav Verunáč, PIMCO, Masaryk Academy of Work, Laboretism
|
|
| |
|
|
Scouting in Havlíčkův Brod in the years 1919-1940
Kratochvílová, Alena ; Čechurová, Jana (advisor) ; Kvaček, Robert (referee)
This Bachelor thesis deals with the Scout Movement in Havlíčkův Brod since its founding in 1919 to the first Nazi prohibition in 1940. It mainly concentrates on the Scouts organized in Svaz junáků-skautů Republiky československé and their internal structure, it offers an analysis of the Scout troops and their meetings, camps and the membership, it also discusses the financial situation and the relationship with the Scouts in the surrounding towns. The second part focuses on the influence of the Scout troops on the public and it tries to answer the questions, how the Scout Movement was viewed by the society in Havlíčkův Brod and how the Scouts influenced it by their public activities, what sort of relation it had with other organizations and how it was reflected in the local press. In the final part, the work exceeds the specified topic and it considers the end of scouting and some Scouts continuing their work in illegality.
|
|
|
Development of the Czechoslovak military plans related to the construction of forts
Kulas, Jan ; Šmíd, Marek (advisor) ; Beneš, Zdeněk (referee)
Development of the Czechoslovak military plans related to the construction of permanent forts in the interwar period Abstract: On the Czechoslovak war plans had until 1925 the major proportion of members of foreign military missions (first Italian and French in particular), so to accrue in accordance with the broader French strategies for Central Europe. After 1925, when General J. Syrový became Chief of staff, Czechoslovak war plans had been the work of the Czechoslovak officers. In the 1920s, it was in accordance with the Czechoslovak foreign policy for the main Czechoslovak enemy considered to Hungary. The growth of the revisionist and revanšistických tendencies in Germany and the emergence of Nazism forced the Czechoslovak planners turn attention to Germany. The differences in military capabilities in Czechoslovakia and Germany, led to the decision to build permanent fortifications, still more defensive the nature of the defense in the Czechoslovak war plans and to the adoption of the concept of the retreat of the army to the East to Slovakia. Key words: fortifications, Czechoslovakia, military, First Czechoslovak Republic
|
|
|
Jan Scheinost. Catholic and Fascist, Journalist and Politician
Klementová, Eliška ; Doubek, Vratislav (advisor) ; Pehr, Michal (referee) ; Šebek, Jaroslav (referee)
The aim of the doctoral thesis is an analysis of the ideas and political activities of Jan Scheinost (1896-1964), a journalist and skilful backstage policymaker who was also known as an ideologist of Czech fascism. The thesis presents and analyses primarily those texts and activities of this controversial personality which were somehow unique, typical or atypical for the Czechoslovak political and intellectual scene of the First and Second Republic, i.e. from the 1920s to the period of the Protectorate of Bohemia and Moravia. The influential Catholic journalist Scheinost is often connected not only with conservative traditional Catholicism but also with Fascism in academic literature. However, the thesis tries to prove that throughout his career, Jan Scheinost was always mainly looking for the most suitable movement or political party for putting into practice his aggressive Catholic ideas. At the same time the thesis also follows the historical, cultural and media context in which has Scheinost, as the editor in chief of the daily Lidové listy, acted. Scheinost, as a convinced nationalist and Catholic, joined the Czechoslovak People's Party at the beginning of the 1920s, but this party was not conservative enough for him, and he also felt that it made too many compromises. That is why he...
|
|
| |
|
|
The conception of religion in texts of Czech-jewish movement representatives
Junová, Magdalena ; Lyčka, Milan (advisor) ; Čapková, Kateřina (referee)
This thesis deals with the conception of religion in texts written by the representatives of the Czech- jewish movement in the period of the first Czechoslovak republic. By analysing the literary, theoretical and journalistic texts I compose the image of religion that was received by the readers of Czech-jewish periodicals, calendars and books. This image is as manifold as the genres of the scrutinized texts are: There are contemplations on religion, nostalgic and humorous literary scenes from religious life and essays on pressing political and cultural aspects of religious question. The authors, excepting Rabbi Richard Feder, are laymen, who discuss religious question with regard to common sense and humanist ideals. Traditional Judaism belongs usually to the nostalgic memories. The main image of the ideal and universal religion, which emanates from the studied material, consists of the immediate and natural relationship of man to God and mainly of the unflagging humanity, understood as a religious value. Powered by TCPDF (www.tcpdf.org)
|
guest ::
