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Business Plan Proposal for a Company
Kingová, Jana ; Kuba, Martin (referee) ; Konečná, Zdeňka (advisor)
The content of this diploma thesis is a proposal for a business plan for the establishment and development of a company. Specifically, it is a business plan for a café called Ollie, which is also a community center, a workshop and a place to work situated in Brno Komárov, near the Komec sports complex. The first part consists of the theoretical basis of the work containing an explanation of the concepts needed to write the practical part of the thesis. The practical part contains an analysis of the current state and the actual design of the solution. Methods used are for example PESTLE or Porter’s Analysis.
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Information System Efectiveness Assessment and Proposal for ICT Modification
Balcárková, Nela ; Luhan, Jan (referee) ; Klusák, Aleš (advisor)
This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.
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Customer Satisfaction
Franek, Jan ; Remsová,, Kateřina (referee) ; Schüller, David (advisor)
The subject of this thesis is to analyze customer satisfaction of the climbing center „Tendon Wallstreet Jihlava“. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is the actual proposal based on the findings of the questionnaire survey to improve the level of customer satisfaction.
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Návrh marketingové a obchodní strategie pro firmu Prádelna Brno
Provazníková, Denisa
The bachelor thesis deals with the creation of a marketing and business strategy for the company Prádelna Brno. In the first part of the thesis there is a literary research where the basic concepts related to the selected topic are described. In the second part of the thesis is used the analysis of the external and internal environment. External environment factors are determined by using SLEPT analysis and 3C analysis. Components of the indoor environment are explored through the enhanced 7P marketing mix. In addition, there was a questionnaire survey among potential customers of Laundry and an in-depth interview with the owner of the company. From the results of all previous analyses is created SWOT matrix. The result is the design of strategies to help the company successfully do business and develop in the given field and to improve the company's position in a competitive environment.
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Quality management improvement proposal
Mai, Huy Hoang ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The subject of the bachelor thesis is the elaboration of a business plan for the establishment of a new restaurant. The thesis consists of three parts, a theoretical, an analytical and a proposal. The theoretical part performs a literature search and define important terms. The analytical part describes a analysis of the current situation, which uses SLEPT analysis, Porter's analysis and SWOT analysis. The proposal part describes the business plan. The proposal part ends with prospects for the future.
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Development of Business Activities - Establishment of a New Branch
Dudová, Kateřina ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
In my bachelor thesis I will deal with the development of business activities of the family company DUDA-koupelna, s.r.o., by establishing its new branch in Brno. Theoretical bases of the work will be used in the analysis of the external and internal working environment of the current state of the company. Based on the data I will create a proposal for corporate development, which will show whether the establishment of a branch pays off.
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Financing of Business Activities
Laštůvka, Dušan ; Toman,, Petr (referee) ; Ptáček, Roman (advisor)
The bachelor’s thesis deals with the issue of financing business activities. Bachelor thesis consists of 3 main parts: theoretical, analytical and proposal. The theoretical part will provide us with basic information about individual sources of financing, strategic and financial analysis. The knowledge that was obtained in the theoretical part is subsequently applied in the analytical part. Proposal part contains the choice of the most appropriate form of financing.
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The Business Plan of Establishment New Company
Baumrukrová, Eliška ; Hanušová, Helena (referee) ; Bartoš, Vojtěch (advisor)
The subject of the thesis is the elaboration of a business plan for the foundation of a new company. The company is focused on teaching a foreign languages. This thesis defines basic concepts, objectives, methods, and theoretical knowledge necessary to clarify the subject matter on the basis of which a specific business plan is drawn up. In the conclusion of the thesis, the evaluation of the effectiveness of investing in a particular idea is summarized with the help of dynamic indicators.
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