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Proposed communication strategy for Jipka Butovice language school
Marešová, Veronika ; Kešner, Martin (advisor) ; Žižková, Jitka (referee)
The objective of the diploma thesis is to draw up the proposal for a communication strategy for the Jipka Butovice language school. A comprehensive analysis of marketing communication costs through the partial breakdown of costs for individual communication disciplines is applied as the working method. The partial objective is to create a comprehensive overview of the structure and the development of marketing costs within the monitored period. By analyzing the characteristics of the language school students, their satisfaction and loyalty and by analysing the discounts offered, the satisfaction factors and defining patterns of customer behaviour are further determined. The output is a summary of the analysis conclusion and a subsequent series of recommendations for company management which forms the basis for strategic decision making and future planning. The role of the communication proposal derived from the relationship of the conclusions drawn from the selected analysis is to increase the level of customer relationship management and to effectively allocate the costs for various marketing communication tools for the language school.
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Female characters in Spanish novels of the Franco era
Sojáková, Tereza ; Sánchez Fernández, Juan Antonio (referee) ; Fousek, Michal (advisor)
The objective of this thesis is to analyse female characters in selected Spanish novels of the Franco era. Woman, as an object of literary dissection, offers a number of possible interpretations, be it from the literary, historical, psychological or sociological point of view. This thesis intends to take into account aH these aspects. In the first part of the thesis we consider the evolution of a woman's condition within society, particularly in the Franco era. In the second part, we concentrate upon woman as a literary character. After a brief historical summary of female characters within Spanish literature, we focus on analysing particular works of intluential Spanish writers. In the final chapter we strive for a comprehensive view of female characters in the novel s discussed.
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Komunikační strategie společnosti Vašíček - pekařství a cukrářství, s. r. o.
Kucinová, Martina
This Bachelor thesis deals with the communication strategy of the business entity -- Vašíček -- pekařství a cukrářství, s. r. o. Firstly, the work focuses on defining the theoretical knowledge important to understand the issue and then a comprehensive analysis of internal and external environment, competitive analysis, current communication mix and corporate identity. The work also includes a survey, which provides information about the company's communication and image. The main objective of this work is to change, or propose new communication measures, including their implementation and budgeting, which will lead to more effective communication of the company and to strengthen the image.
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Czech as a foreign language in adult education
Možná, Michaela ; Kopecký, Martin (advisor) ; Šerák, Michal (referee)
The topic of this thesis is teaching Czech as a foreign language in adult education. There are wide issues with many partial aspects. The goal of the work is to process the most important of them especially didactical issues. Therefore the thesis is analysing the situation of the subjects of the education - the adult students of Czech as a foreign language and their teachers. It is also analysing the object of the eduaction - the Czech language itself and didactic and methodological aspects. In the practical part of the thesis there is analysis and subsequent comparison of didactic tools and their contents. It is quite broad view of the field of Czech as a foreign language which is also trying to identify some deficiencies and to establish topics suitable for further processing.
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Internet and computer criminality
Ivičičová, Katarína ; Gřivna, Tomáš (advisor) ; Herczeg, Jiří (referee)
The purpose of my thesis is to analyse and focus on the very actual topic of the Internet and computer criminality. The reason I chose this topic for my research is growing development of technology resulting in the evolution of new types of crimes, which need to be regulated by the law. The thesis is composed of six chapters, each of them dealing with different aspects of the cybernetic criminality. Chapter one is introductory and mainly focuses on the definition of the basic terminology used in the thesis, like computer systems, data, computer crime, internet crime and most importantly cybercrime. Chapter two gives a brief historical background to the relationship between the evolution of the information and communication technology and the appearance of the cybernetic crime. Chapter three discusses on the specifics of the cybercrime by the means of description of the typical cybercriminal, his motives, and his victims and last but not least of the possible prevention measures. The last part of this chapter concentrates on problems resulting from the transnational nature of cybercrime, which creates jurisdictional issues. Chapter four is subdivided into three main parts and provides an outline of the relevant International legislation in the field of cybercrime. Part one deals with the main...
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Life and writings of Nguyễn Tuòng Tam
Strašáková, Mária ; Lomová, Olga (advisor) ; Vasiljev, Ivo (referee) ; Forest, Alain (referee)
In this thesis I aim not only to provide a comprehensive survey of the personality and life of Nguyễn Tường Tama - Nhất Linh in historical context, but also to analyze his literary work as part of the social and cultural transformation of Vietnamese society, investigating its roots in personal as well as historical context and examining its impact on the society, either directly, or indirectly, via inspiring further similarly motivated literature. In my analysis I have been inspired by the approach of New Historicism, the main assumption of which is that literature is historical, i.e. it is a social and cultural construct as well as its author. Through careful analysis of Tam's life (his family background, schooling in Vietnam and France, career as a journalist, writer and leader of the Tự Lực Văn Đoàn (Self-Strength Literary Group), and political activities) and his writings, with special focus on his depiction of women, it is apparent that Tam, despite his ardent advocacy of modernization of Vietnamese society and individualism remained to be a Confucian gentleman (junzi) and unwittingly reinstated many Confucian values in his novels. Examining Tam's life and work one is also confronted with two more general questions concerning the analysis of Asian literatures in the process of modern...
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Multi-Aspectual Analysis of Personal E-mails
Šilhavá, Romana ; Pípalová, Renata (advisor) ; Hrobařová, Barbora (referee)
This study is aimed at the genre of personal, informal, exclusively British e-mails. I analyze this extremely progressive field multi-aspectually. The aspects I concentrate on are graphic, morphological, lexical and pragmatic. Additionally, a separate chapter is dedicated to ellipses. Furthermore, I include analysis based on Biber's conception of dimensions. Most of the linguistic features are statistically evaluated and subsequently interpreted. My results demonstrate the tendency of written e-mails to share many characteristics with the spoken English language. My data seem to suggest that this genre is hugely affected by the contemporary trend of economizing the language. Simultaneously, this research reveals that what permeates the written media of personal emails considerably is orality. Powered by TCPDF (www.tcpdf.org)
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Legal Matters of the Electronic Communications Market
Šenoltová, Zuzana ; Boháček, Martin (advisor) ; Sedláček, Václav (referee)
The graduation thesis "Legal Matters of the Electronic Communications Market" maps the complete system of the economic, historic and particularly the legal consequences of the contemporary conception of the regulation of the e-communications market. It is focused primarily on the relationship between the ex ante regulation and the ex post remedy of the market failure, it monitors the development of how the public interest in providing these services has developed with the reference to the universal service, and it provides a detailed analysis of the new European regulatory framework of the e-communications market that has been accepted in November 2009.
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Works by Otakar Ševčík in the Context of Modern Violin Pedagogy.
Vlk, Matěj ; Perglerová, Marka (referee) ; Kubátová, Gabriela (advisor)
This M.A. thesis is focused on the personality and work of the Czech violin teacher Otakar Ševčík (1852 - 1934). An introductory historical part describes Ševčík, the individual, based on biographical information and notes from his own students. The following chapters analyze his most relevant works from the point of view of contemporary pedagogical practice. Included are suggestions for the use of this material. This thesis also analyses his work as a whole and describes characteristic features of Ševčík's method. To conclude, Ševčík's influence on world violin pedagogy is summarized.
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Financial analysis of Stavby silnic a železnic, a.s.
Vágner, Jan ; Boukal, Petr (advisor) ; Zelený, Miroslav (referee)
Diploma work is engaged in financial analysis of Stavby silnic a železnic, a.s. company. The aim is to pass judgment on company's present financial situation and its progress from year 2001. It is focused on important facts concerning financial health. It warns of possible threats and try to define some recommendations to achieve stability and prosperity. It utilizes theoretical knowledge of financial analysis like horizontal and vertical analysis of financial statements, rules of financing, ratio indicators, pyramidal system of indicators, working capital analysis, basic economic inequality, EVA method and bankrupt models. Company is also compared with a number of transport building companies.
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