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Fundamental and technical analysis of stock Philip Morris ČR
Klimánková, Renata ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The master's thesis deals with the fundamental and technical analysis of stock Philip Morris ČR. The aim of the thesis is a specification of investment recommendation. The fundamental analysis specifies an intrinsic value of the stock Philip Morris ČR, compares it with a real stock price and recommends sale or purchase of this stock. Technical analysis uses graphical methods and technical indicators to determine an appropriate time to sale or purchase this stock.
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Fundamental and technical analysis of the stock ČEZ
Veselková, Eva ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
This graduation theses provides on the basis of an analysis fundamental and technical investment recommendation regarding shares of ČEZ. In determining the internal value of shares are used dividend discount models, profit models and FCFE model. By comparing this value with the current share price is determined whether the stock is profitable investment or not. Technical analysis with utilization graphical methods and technical indicators are able to predict when the market occurs a situation in which an advantageous sale or purchase of share is.
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Vytvoření rozsáhlého Corporate Designu pro firmu Šmeral Brno a.s.
Pohl, Tomáš
Bachelor thesis deals with creation of Corporate Design for Šmeral Brno as company and design of new website. In first part of thesis, author Described Fundamental Theoretical definitions from area of graphic design, corporate design, web design and internet marketing. The practical part is focused on making of the new company brand, new website designing and planning of basic internet marketing company for propagation.
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On-line Communications Strategy Plan for the Cinoherni klub theatre
Šojdelová, Eva ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The theme of the diploma thesis is called "On-line Communications Strategy Plan for the Cinoherni klub theatre". The theoretical part of the thesis deals mainly with internet marketing and communications strategies in a business. A method called Search Engine Marketing (SEM) is described in details in this part. The thesis deals also with some possibilities of how to effectively use internet advertising to drive traffic to company's websites. In the practical part of the thesis a specific internet communications strategy for Cinoherni club theatre is designed. Free Google AdWords and Sklik PPC advertising systems are used in this strategy. The data from a banner (3 options) concept test research are the main fundament for an appropriate graphic and communication tools selection.
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Evaluation results of a stabilometric examination using 3D scenes
Vogelová, Martina ; Tichá, Marie (advisor) ; Táborská, Silvie (referee)
Author's first name and surname: Martina Vogelová Bachelor thesis supervizor: MUDr. Marie Tichá Oponent: Title of bachelor thesis: Evaluation results of a stabilometric examination using 3D scenes: Objective evaluation of the training of patients with brain damage using stabilometry Abstract: This bachelor thesis points at the problems with postural stability of the patients after the brain injury and the possibilities of its measurement and affection by the 3D scenes. It tries to sum up the fundamental information, propose an effective therapy and other possibilities of using 3D scenes. 3D scenes were used in this thesis which affects the postural stability of the patients and the Wii Balance board which was used to monitor the selected parameters of the patient's stability. All data were recorded by a PC. A group of 15 healthy individuals and 2 patients after the brain injury underwent the measurement. The results of the patients were compared to the results of the healthy individuals and the differences were pointed out. Afterwards, the two patients were participating in the training of stability using 3D scenes for 12 weeks, during that their stability parameters were recorded using a PC. All data were graphically processed and presented in the form of case reports after the training. Key words:...
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Vertical Displacement Measurements at Brno Zábrdovice Church
Bocková, Lenka ; Kratochvíl, Radim (referee) ; Weigel, Josef (advisor)
The diploma thesis deals with measuring height new stage of the church network in Brno Zabrdovice. Measuring by using method of precise leveling be going on with previous stage began in 2002, in order to detect vertical displacement. Processing include calculation and adjust of the heights, compare with fundamental and previous stage, interpretation and graphical form of vertical displacement. The thesis includes measuring and processing angular deflection of church towers.
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Salome in the art of symbolism and decadence and her representation in czech fine arts at the begining of the 20th century
Johanidesová, Tereza ; Wittlich, Petr (advisor) ; Prahl, Roman (referee)
The theme of this dissertation is a representation of biblical figure of Jewish princess Salome in fine arts. The author of this dissertation focuses mainly attention on the turn of the 19th and 20th century, when the theme of Salome became the fundamental motif of the Symbolist and Decadence art. In this time Salome started to appear very frequently in the world of literature, painting, sculpture and graphic art as well and she epitomized nearly the icon and the idol for the artists of this period. But in fact Salome as one of the figures acting in the New Testament narrative about the death of John the Baptist was a biblical subject with rich iconographic tradition developing systematically already from the Early Christian art. It is for this reason that the part of this dissertation comprises also the brief analysis of the narrative and the outline of his iconography in the sphere of fine arts. The chapters devoted to the genearal characterization of Symbolism and Decadence serve as an introduction into this complicated age, when the reconsideration of previous values in the sphere of fine arts, science, politics and society projects into the visual representations too. With regard to interconnection of literature and fine arts at the turn of the 19th century, the attention is also payed to the most...
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Možnosti využití metody objektově orientovaného programovaní v organizační architektuře podniků
Martinez, Felipe ; Malý, Milan (advisor) ; Fotr, Jiří (referee) ; Kubátová, Jaroslava (referee)
The procedures to establish organisational structure are the focal subject of this study. The review of literature and research components of this dissertation identify that there is lack of procedures, processes, and working guidelines to facilitate this managerial task. The creation of any of these procedures is inherently complex as is the intended organisational structure to create. Organisational theories present several models. They identify and discuss primary organisational elements but fail to propose adequate methods for structuration. The doctoral candidate confronts this void to both practitioners and academicians by means of two approaches. Firstly, it proposes a procedure to institute organisational structure founded on the Object-Oriented paradigm. Secondly, it compares and contrasts this procedure with existing processes deployed by managers, entrepreneurs, and expert-consultants. The presentation of this procedure includes a fundamental analogy for its creation; the paradigm selection and explanation (Object-Oriented); a detailled 'step by step' guide for successful implementation and concrete applications of the procedure. The review in this area is extensive and promotes analyses that are both practical as well as theoretical. This assessment promotes and develops a research based on organisational structuring experiences. It uses quantitative and qualitative tools to collect the data. The data are discrete. Various techniques are employed to illustrate findings. Bar graphs with distributions curves represent the data. The graphical and statistical analyses argue the existence of a general procedure to set up the organisational structure. In addition, the research compares the general and proposed procedures. It uses descriptive and graphical tools for the comparison. The findings corroborate the proposed procedure as a valid method to implement organisational structure. The resulting hypotheses derived from the research problem and formulated research questions are validated. This unlocks the opportunity to formally use the procedure as appropriate guidelines for structuring. It equally demonstrates the use of paradigms borrowed from other disciplines within organisational design. Additionally, the procedural knowledge is formally transferable through university course material and lectures. The benefit of the dissertation is the inclusion of the Object-Oriented paradigm within the discipline of organisational design. In doing so, it eliminates the void in this domain and offers both academicians and managers further areas of research.
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Determinants of housing prices in Central and Eastern Europe
Jelínek, Jan ; Hlaváček, Michal (advisor) ; Jakubík, Petr (referee)
Determinants of Housing Prices in Central and Eastern Europe Abstract House price developments have a large impact on the macroeconomic stability, an example of which is the recent global crisis, partially triggered by a house price boom and bust. This work attempts to explain the behavior of house prices in ten Central- and Eastern- European countries over the last decade using three main methods: graphical comparison of the characteristics of the housing markets, panel data analysis, and time series anal- ysis. First, a cross-country comparison shows that owner occupation rate or migration indeed play a role while other factors apparently do not. Second, the results of using the Pooled Mean Group estimator on a panel of all countries confirm that real income and unemployment are in general significant determinants of house prices. In the third part of the empirical analysis, VAR or VEC models are used on several individual countries to evaluate the role of national capitals as price leaders for the rest of the country. These models are finally employed again to test for significance of other fundamentals in several countries. The diversity of results leads to the conclusion that house price determinants differ widely across the analyzed countries, although this may be partially attributable to the unavoidable...
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Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
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