|
To the general issues of onomastics
ZOUZALOVÁ, Kristýna
This Bachelor thesis follows the general questions of the linguistic discipline - onomastics. The thesis includes a theoretical part dealing with the characteristics and history of science and describes the functioning of proper names. It is also focused on the internal structure of discipline and provides information on particular subdisciplines. The empirical part is devided into two chapters - the names in the České Budějovice and analysis of personal name. The first chapter represents the development, meaning areas and motivation of nomenclature of České Budějovice. I subsequently make the analysis of some selected names closely related to the city. The second part is an analysis consists of the anthroponyma ?Kristýna Zouzalová?.
|
|
Activity optimization management of natural medicinal resources and collonades Karlovy Vary
HELIKSOVÁ, Kamila
A presented dissertation suggests some suitable recommendations to optimizme the activity of a state-funded institution of Carlsbad collonades and natural healing resources´ administration.The first chapter concentrates on the optimizing of a chosen organization´s activity, characterizes state-funded institutions, compares state-funded institutions to other entrepreneurial entities, defines the notion of optimalization, and adumbrates both the history and the meaning of the city of Carlsbad. The second chapter contains the analysis of the organization´s activity, investigates its financial management, the surroundings it is situated in. It also values both the organization´s strong and weak points. Based on the analysis results , the third chapter suggests some suitable measures to optimize the activity of a a state-funded institution.
|
|
An analysis of the international mobile digital distribution platforms market
Štěpánek, Jaroslav ; Sedláček, Jiří (advisor) ; Filip, Ondřej (referee)
The main subject of this diploma thesis is the mobile digital distribution market. The first chapter defines important terms and describes the area comprehensively. The second chapter lists examples of some platforms, shows statistical data and introduces common business models. The third chapter compares the Apple App Store and Google Play based on selected criteria. The fourth chapter deals with conducted survey data in order to test the hypothesis that czech consumers in general do not show a difference in attitude towards mobile distribution storefronts compared to their foreign peers. The fifth and last chapter tries to analyze technical backgrounds of varying content availability across different countries. Also, it deals with selected legal issues.
|
|
Forms of commercial communications on television and their use
Hokrová, Lucie ; Postler, Milan (advisor) ; Novák, Ondřej (referee)
The aim of this diploma thesis is to analyze every form of commercial communications on television. These forms are commercial, sponsoring, teleshopping, teletext,television grouting and product placement. The thesis has five chapters. The first and second chapters are theoretical bases of this thesis. These chapters contains information about marketing, marketing and communication mix, marketing and commercial communications. The third chapter describes media and medial environment. The fourth chapter contains detailed information about television or more precisely television medium. The fifth chapter contains the analysis of forms of commercial communications used on television. The part of this chapter is among others the analysis of data provided by Admosphere, s.r.o. and interviews with specialists from television, medial environment.
|
|
Graphic design of mobile web
Košťál, Ondřej ; Šedivá, Zuzana (advisor) ; Pavlíčková, Jarmila (referee)
This Bachelor thesis deals with the graphic web design which is optimized for mobile phones. The introduction is about the properties of mobile phones and its users in a way that is important to a website design. The mobile web and its possible alternatives are described after the introduction. After this preface is a chapter devoted directly to graphic design of mobile website (general principles, specifics, layout recommendations). This knowledge is used to design a graphic design on a specific case-study. For create graphic design mobile site was chosen Integrated Study Information System at the University of Economics, Prague. A research was made among the users of the information system. It focused on using a mobile phone to visit Integrated Study Information System and which applications of this System, students use the most. Based on this research, information architecture was determined and a graphic design of basic screens of school information system was designed according to this information architecture. In the end of the thesis the final design is presented to selected students who will evaluate the information architecture and the graphic design of the selected screens in order to show the correct evaluation of research among students and the final outcome meets students needs.
|
|
Education of the employees and measuring effectiveness of education in company XY
Mikulová, Kristýna ; Formánková, Dana (advisor) ; Stříteský, Marek (referee)
This graduation theses is focused on education of the employees and measuring effectiveness of education in company XY. I made literary research in theoretical part, which is connected with this theme. I have shortly describe company and its education structure. Last part is focused on education of technicians. I described there analysis of education needs, aims of education, course form and adopted method for measuring effectiveness. Part of this theses is questionare investigation, which should clear up, if employees use learned knowledge in practice. Last chapter include evaluation process proposal, which include recommendations.
|
|
Covering HR solutions in small and mid-size companies
Pravdová, Helena ; Žid, Norbert (advisor) ; Houfková, Michaela (referee)
This diploma thesis covering HR solutions in small and mid-size companies, involving generic characteristics of human resource coordination and its development. In focus to software possibilities covering this topic, including SW assessment base on gathered informations about small and mid-size companies and their management processes. My study is composed into six major parts (introduction to the topic, current trends, description and presentation of researched sector, contemporary software implementations and abilities, analysis of highlighted application, case study). In the Chapter II, beginning of HR and its development as stand alone branch of economy science is explained, and pointed to it's current state. Next chapter features the whole scale of HR in relation to this research. The core of this research is covered in fourth, fifth and sixth chapter, where the assessment of HRIS is made according to demonstration company specifics. Final choice is based on analysis of gathered specifications of each HRIS, according to requirements stated by each company.
|
|
Supreme Audit Office of Czech Republic
Dvořáková, Barbora ; Matula, Miloš (advisor) ; Nováková, Jiřina (referee)
The thesis focuses on the Supreme Audit Office (SAO) - supreme control institution carrying out an external audit of the public administration in Czech Republic. First part of the thesis includes the basic concepts in the field of public administration. Second part is divided into five blocks, which analyze SAO´s position in public power, its scope and authority, organization, control and financial activities. Next part of the thesis introduces models of supreme control institutions used in France, Germany, Austria, Great Britain, Sweden and Slovakia. Those models are compared with Czech SAO at the end of the chapter. The fourth chapter is based on this comparison and introduces the conclusions and possible changes of Czech legislative framework.
|
|
Impact of Economic Crisis on turism in Spain (a Study on the Basis of News Articles)
JEDLIČKOVÁ, Radka
The impact of economic crisis on tourism in Spain seen by the perspective of newspaper (study based on newspaper articles) The aim of the thesis is recognition of possibilities of analysis and interpretation of texts and reflection on limitations that emerge from this analysis. The thesis is divided in theoretical part and research. The theory starts with politic-economic background of the topic and continues with linguistic specifics of text analysis. The role of media is mentioned afterwards; also the description of the language used in the media and principles that rule newspaper article creation are described. One chapter is dedicated to the construction and description of corpus. Theoretical description of discourse analysis and narratological analysis follows. Research focuses on qualitative analysis and narratological analysis based on corpus written in Czech as well as in Spanish.\\
|
|
The role of national tourism agencies in economic diplomacy
Šorna, Jan ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The main goal of the thesis is to find out the role of national tourism agency in economic diplomacy on the example of the Czech Republic. First two parts are about point of view of tourism sources and the third and fourth sections focus on point of view of economic diplomacy sources. In the fifth chapter the both views are merged. The primary survey was conducted that was aimed at cooperation between CzechTourism and Czech economic diplomats and their tourism agenda. The last eight chapter analyses the results of the survey.
|
guest ::
