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Research on Perception of the Brand Palette
Dostálová, Irena ; Postler, Milan (advisor) ; Kobelková, Lucie (referee)
The thesis deals with the perception of a cosmetic brand Palette. It analyzes its communication activities and brand identity and compares them with its parent brand Schwarzkopf. The main goal is to find out how Czech consumers perceive this brand. It describes awareness, associations connected with the brand and attitude of consumers towards Palette. The main method to achieve the goals of this thesis is my own research conducted online and analysis of publicly available secondary data and private secondary data from Henkel company.
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Marketing and communication strategy of the brand Scholl
Reissová, Zuzana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This bachelor thesis focuses on the marketing and communication strategy of the brand Scholl. Scholl brand is well known for its footcare a footwear products. In the first theoretical part are described marketing strategies and communications in general. They are used in the main part to present the marketing mix and communication of Scholl brand. The last chapter analyzes its current marketing strategy and communication and presents its conclusions. The end of the thesis mentions the potential use of the offered recommendations.
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Communication with the customer in the selected company
Kurimská, Martina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In my work I would like to present the phenomenon of communication with customers. I am presenting the concrete company, Maxin Prague Ltd., and its strategy on the field of communication with their clients. Firstly I am describing shortly the field of tourism and incoming industry, as the are that Maxin Prague concentrates on. Than I am presenting the competition atmosphere as well. Through more detailed definition of various kinds of communication with customers I an analysing the current attitude of Maxin Prague and afterwards I sum up and suggest possibilities for further development. Aftewards, I am analysing the quotation of the company and procedure of its creation. Of course, after this analyse I am presenting my opinions and suggestions for the future steps. In this work I am using my own experience in this company, futheremore I am using literature and other academic materials to support the work. My work should help the company to sum up the development until today and use the possibilities of suggested improvements in order to fight the strong competition.
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Soft skills and their progress by students FM VŠE
Jedounová, Lucie ; Míková, Irena (advisor) ; Musil, Martin (referee)
In theoretic part of bachelor I define term soft skills, point out their importance generally for human, specially for students (graduates) as future job candidates and describe constituent soft skills. The goal of practical part this work is map situation in soft skills by students 1st and 3rd year bachelor, attendance study and find out, if they have during their study ample opportunity for progress soft skills and if they feel improvement at the end 3rd year in this sphere.
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Analysis of Employees' Satisfaction in a chosen Firm
Opálková, Andrea ; Vinšová, Tereza (advisor) ; Kocábová, Daniela (referee)
The aim of the bachelor work is to determine, how employees of the concrete company are satisfied with organization contribution to increasing their satisfaction and how employees themself promote the reputation of the company. The work is focused on an analyze of motivation, salary, remuneration, employee benefits, employee relations and employee participation in problem solving and their influence on job satisfaction. From the beginning there is a theoretical solution and then the solution is compared with the company SAND TEAM, spol. s r.o., which was got from question -- form survey. According to the survey results will be proposed some proceeding contribute to increase employee satisfaction.
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The corporate brand building
Wisterová, Veronika ; Průša, Přemysl (advisor) ; Urválková, Lucie (referee)
This study deals with the theme of the corporate brand building. The main aim is to analyze the process of the bulding and directing of the corporate brand. The theoretical part specifies the instruments that firms use for brand building and defines other aspects that are connected to this topic. The practical part applies these instruments on the brand building of the firm Yves Rocher, evaluates their contribution and gives recommendation for their improvement.
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Information, knowledge and communication as a system implements for development of european community
Novotný, Ivo ; Střížová, Vlasta (advisor) ; Urban, Miloslav (referee)
The main goal of this essay is to have a closer look at functionality of the European Union from the perspective of usage information, knowledge and communication. These three instruments are the main elements in presented analyses. The essay is divided into three parts which have logical order. The first part deals with definition of system instruments - information, knowledge and communication. There is mentioned their meaning with link to the European Union. The second part is dedicated to the system of the European Union, its policy, especially in a field of information society, communication within the European Union, information and communication technologies. There is a history, enlargement and principle of working of the main institutions described in a system of the European Union. There is deep analysis of main programs eEurope and i2010 in the part describing information society. The part dealing with communication describes the most important communication linkages running in the European Union. The third part is dedicated to the comparison of technology usage, information literacy and outlines future development of European Union.
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Virtual construction of social reality through online communication and social networks
Klouček, Viktor ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
This final paper is centered on influence of the internet in forming of social reality. Main factor in creation of social reality is element of socialization, say communication. The aim of this paper is online communication and socialization developed through chats, discussion groups, blogs, forums summarized by one term -- social networks, which gained very strong position among communication applications available on the internet. I have tried to find out how online communication influence people and how close one can get in creation of social reality in virtual settings in correlation with other members of such settings. Technology of today creates new forms of communication and new ways and connections among members of online communication groups, which differ from the real ones. Distance is no longer an issue and it is completely natural to interact, thus influence somebody and be influence by somebody, from a different geographical, social, economical or political settings. All of these factors directly influence construct of social reality of those who communicate. Study was conducted as a survey. Questionnaire was sent to two hundred people and 107 returned back. More than half of 107 respondents don't know each other, come from various social classes and different areas of Czech Republic. Range of age of respondents is 15-63 years. All of them were given questions aiming at the reality of virtual communication, virtual friendship and bonds between online members. Other questions aim at the authenticity of information and partially influence of commercials in process of decision making. My contribution to this work was mainly creation of questioner, analysis of answers towards conclusions about the influence of online communication on perception and forming of social reality. Analysis that aimed at respondents spending most of their time online brought interesting conclusions in comparison with other groups, which didn't spent as much time online. The paper begins with theoretical summary of reality, its construction, online applications and scientific papers which include their positive and negative impacts. Following there is study introducing respondents, basic questions, hypothesis and then interpretation of answers with previous studies taken in account. Outcome of this work concludes main aspects of interpretations and draw basic view of the future. The questionnaire and more detailed answers about time spent online are in the appendix.
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Creation a small organization website analysis
Labašta, Petr ; Toman, Prokop (advisor) ; Havlan, Jan (referee)
This work theoretically and practically deals with creating website of a small organization. The theoretical part is aimed on rules and procedures, which everybody should follow in order to create quality websites. The theoretical part also describes the purpose of a website for organization and visitors of the presentation. The practical part is aimed on my own knowledge and experience. This part describes creating a website for a pension, analyses the original website and possible causes of the owners' demand for an update. And the last part is my view of the future of websites and describing possible new functions and possibilities of websites.
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