Original title: Marketingová a komunikační strategie značky Scholl
Translated title: Marketing and communication strategy of the brand Scholl
Authors: Reissová, Zuzana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication; marketing; Scholl; komunikace; marketing; Scholl

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/22621

Permalink: http://www.nusl.cz/ntk/nusl-18591


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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