Original title: Public Relations a komunikace ve zdravotnictví
Translated title: Public Relations and Communication in the Health Care Services
Authors: Polanecká, Šárka ; Střítecký, Rudolf (advisor) ; Karásková, Hana (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cílem práce je seznámit s teoretickými poznatky z oblasti Public relations a následně na základě marketingového výzkumu zmapovat situaci řízení Public relations mezi nemocnicemi v České republice. The goal of theses is to introduce the theoretical knowledge in the field of Public Relations and subsequently on the basis of marketing research to map the situation of public relations management between hospitals in the Czech Republic.
Keywords: communication; health care; hospital; public relations; komunikace; nemocnice; public relations; zdravotnictví

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/22328

Permalink: http://www.nusl.cz/ntk/nusl-18298


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses