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Position of company Medin a.s. on the world market for medical technology
Ettelová, Hana ; Gullová, Soňa (advisor) ; Vlkovský, Viktor (referee)
The topic of this is the commercial strategy of company Medin a.s. for trading on foreign markets, or possibly of entering new markets. Thesis is divided into four chapters. First one deal with the general characteristics of the company, the second is dedicated to market placement of company in the Czech Republic. The third chapter speaks about the form of entrance and about territories where the company is already present. In the fourth chapter I analyze and evaluate other potential markets appropriate for expansion of the company.
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The International Commercial Agency
Hudíková, Jana ; Švarc, Zbyněk (advisor) ; Almásy, Karel (referee)
Diploma thesis deals with the options obtaining of foreign markets, especially by institute of agency. There is also analysis the legislation, both in terms of international, community as well as national law . Great attention is paid to the person of commercial agent, his rights and obligations, as well as the demands on him and his selection criteria. In the conclusion of the thesis are already mentioned cases decided by the Court of Justice of the EU, which relate to issues of agency. The objective of the work is to assess the possible variants acquisition of foreign markets, especially the agency and its comprehensive evaluation including all of its other attributes.
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Export strategy of the Cooperative Granát Turnov
Kovářová, Michaela ; Halík, Jaroslav (advisor) ; Musil, Vlastimil (referee)
The bachelor's thesis focuses on the description of export strategy of Granát Turnov, cooperative for the art production. The thesis is devided into four chapters, in the first one the cooperative as a way of entrepreneurship is described. The following chapters deal with business of Granát Turnov, especially export activities. Marketing mix is depicted from theorethical, as well as practical site. Finally, the export strategy on the EU market is analyzed, the problem of decrease in exports is determinated and the recommendations are suggested.
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Recruitment and selection of Sales Representatives in the company in the FMCG sector focusing on the methods of Assessment Centre
Hrdinová, Šárka ; Stříteský, Marek (advisor) ; Campbell, Jan (referee)
The aim of this Bachelor`s Thesis is to design the competency model of the method Assessment Centre in the company in the FMCG sector. The questionnaire of Sales Representatives and Area Sales Managers is used for screening of their competence. The second aim of this thesis is to design a few model situations, which show behaviour, skills, knowledge, experience and other compentence of Sales Representatives. The theoretical part is included in the first and the second chapter of the Bachelor`s Thesis. It describes the method of Assessment Centre and its efficient use. There are chapters which introduce the FMCG company, the analysis of position, the process of designing competency model and three model situations - role plays.
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Benefit analysis of Sales representative for a selected company with a focus on a traditional market
Půčková, Kateřina ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The aim of this thesis is to analyze benefits of Sales representative for a chosen company. As an Intern in the position of Sales representative in Procter&Gamble (in cooperation with p.k. Solvent), which is leader in the market, had the author chance to meet the organisation of direct sales and is offering thus to the reader of this thesis a successful model of direct sales, which is used in this company. First two captures are based on theoretical point of view of this matter. Further parts describe methods, which are used in P&G (p.k. Solvent). In those are companies described as a whole and give figure about organization of sales and pillar of the work of Sales representative -- Seven steps of business appointment. Next captures are oriented on an example which was taken from the month July 2010. Author is in the last part evaluating and summing up the real benefits of Sales Representative and is also suggesting possible ways for improvement. This thesis is mainly dedicated for a managers or companies who are thinking about implementing of direct sales model as an instrument of sales and also for team leaders who are already leading a group of SR.
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Analyse of the stategy of personal selling of the Kofola company
Strachová, Stanislava ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The theoretical part of this thesis contains the general characteristics of the Kofola company, aspects of personal selling and the most important atributes of a successfull sales representative. The fourth chapter is focused on the review of the personal selling by the Kofola company and the fifth chapter summarizes concrete activities and specifics of the workweek of the sales representative of this sompany. The sixth chapter decsribes instruments of sales promotion often used by the Kofola company: special offers for customers and consumers. The last part of this thesis is focused on the performance measurement of the sales representatives, which is a part of a motivation system of the Kofola company.
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Výběr obchodního zástupce
Koutová, Martina ; Sato, Alexej (advisor) ; Troják, Vlastislav (referee)
Práce se zabývá činností obchodního zástupce v oblasti mezinárodních vztahů. Nejprve jsou popsána jeho práva a povinnosti na území České republiky, Německa a Spojených států amerických. Následně jsou vymezeny důležité aspekty úspěšného prodeje a poslední část je věnována daňovému problému při využití služeb obchodního zástupce. V práci je navrženo možné řešení, jak zamezit dvojímu zdanění firem při působení na mezinárodních trzích.
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