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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Contemporary Czech Popular Music In The Era Of Globalized World
Starý, Martin ; Riedlbauch, Václav (advisor) ; Šťtáva, Zdeněk (referee)
This Bachelor's thesis focuses on contemporary Czech popular music production, while offering a comparative view of the international scene. The first part, introduction, explores the development of pop-music in the 20th and 21st centuries. It is followed by an analysis of the Czech bands' position in the world market aimed at their concert activities and their international audience on the Internet. A separate chapter compares the music festivals in the Czech Republic and abroad. The thesis also discusses the marketing opportunities in music industry with an emphasis on digital marketing. In conclusion, different options are dealt with in terms of support for Czech pop-music abroad; the current status is critically evaluated, and various proposals and recommendations are made to improve the situation for the future.
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Technological progress and its impact on the music industry
Čupka, Martin ; Riedlbauch, Václav (advisor) ; Kubaš, Mario (referee)
This thesis deals with positive and negative effects of technological progress on the music industry. The first part presents important changes during the evolution of the music industry to its current status. Other chapters are trying to analyze current trends and their specific features in the field of production, distribution and promotion of music in the world and the Czech Republic. Special chapter is devoted to new forms of financing music project. The work also deals with the analysis of the current music consumption habits of music consumers in the Czech Republic and Slovakia. The last chapter deals with the approach of Czech and Slovak musicians to new possibilities in production, distribution, promotion and fundraising for the functioning of their musical projects. Key words:
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Use of digital marketing tools in the music industry
Štěpánková, Lucie ; Riedlbauch, Václav (advisor) ; Pešek, Ondřej (referee)
The thesis titled "Use of digital marketing tools in the music industry" focuses on digital marketing and digital music and their mutual relationship. The aim is to describe the possibilities of digital marketing in today's music industry and explore the hypothesis that the Internet and digital music fundamentally affect modern music industry and thus the marketing of music artists and their work. The first part describes the transformation of the Internet into its present form. It also describes digital marketing, its history, tools and significant trends. The second defines the music industry and explain its structure and the change, which it is currently undergoing, due to the advent of digital music. The third part presents the analysis of individual digital music distribution and marketing tools.
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Analysis of marketing tools of music industry in the era of digital distribution.
Víšek, Jakub ; Riedlbauch, Václav (advisor) ; Stříteský, Václav (referee)
This thesis explores history and development of music industry including tools of monetization, from the beginning of music publishing, inventions of various sound recording methods and related birth of recording industry, to various forms of internet-based distribution of recorded music. It especially focuses on digital means of music distribution and their influence on artists, recording companies as well as consumers -- listeners. It maps connections and consequences resulting from over one hundred old paradigm shift caused by rapid evolution of mobile technology and Internet. Especially the last chapter attempts to anticipate future of this market segment, based on the examples of particular artists, even though it is still in a process of on-going changes.
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Influence of technologies on the music industry in terms of music distribution
Labská, Julie ; Sigmund, Tomáš (advisor) ; Šťástka, Vladimír (referee)
Diploma thesis deals with the influence of technologies on the music industry in terms of music distribution. In the first part the two major issues are discussed for deeper understanding of the topic. The change of perception and creation of music over certain period of time and the development of technologies related to music in historical context. Following chapters are mainly focused on current technologies, digitalization and the internet, and global turnovers which have had impact on distribution of music as a consequence of technological spread. In addition to this, the issue of legal aspects related to sharing and downloading music via internet is described. The strategies have been created and adopted by the music industry representatives as a response to the situation of increasing intensity of infringing copyright law by unauthorized sharing and decreasing number of physical media sales. The goal of these strategies has been aimed at support expansion of online music services and raising of public copyright awareness. The work analyses and assesses above mentioned strategies and estimates the possible future development of music industry. Assumptions are created on the basis of historical background and current situation. The partial objective is to evaluate whether the sales of physical media have future as a main source of income for music industry or not.
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The Representation of Music Bands in the Copyright Protection Association for Music Rights in the Czech Republic
Straka, Michal ; Riedlbauch, Václav (advisor) ; Boháček, Martin (referee)
The aim of the thesis is to describe historical development of copyright protection and representation of authors. The Czech copyright has changed five times since the Czech Republic gained independence from Austro-Hungarian Empire. There is justified the importance of copyright protection of artistic works and artistic performances. The copyright protection and artistic performances originate from basic ownership law of intangible goods. The thesis describes the definition of collective rights management societies. It is focused primarily on The Copyright Protection Association for Music Rights in the Czech Republic. The thesis evaluates the functioning of Copyright Protection Associations in practice. There is described a distribution of royalties based on data gained from an author of a band of a small scale. The contribution of the thesis is a complex evaluation of OSA as an institution which is providing collective copyrights protection and all kinds of services for authors. The contribution is to identify where exists the limit from which it is reasonable for an author to be represented by the collective rights management society.
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New media and social networks and their influence on the music publishing industry
Štěpánková, Lucie ; Riedlbauch, Václav (advisor) ; Kubaš, Mario (referee)
Bachelor thesis "New media and social networks and their influence on the music publishing industry" focuses on the role played by social media in the music industry. The aim of this thesis is to introduce new media and social networks and determine their positive and negative effects in the field of music while outlining how such media can be used in marketing music. First part introduces social media, describes the term and states its definition. Furthermore analyzes the differences of social media in comparison to other forms of media and focuses on the introduction of different social media types. The following section defines the music industry and focuses on its development in the 21st century. Final part discusses the use of social media in relation to music industry in the time of adapting to the digital age.
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Audio distribution on the Internet
Gleza, Jan ; Jandoš, Jaroslav (advisor) ; Šedivá, Zuzana (referee)
This thesis analyzes current situation of audio distribution on the Internet, its authorized and unauthorized option. Predicts future development by application of cryptography and offers solutions for increase the share of authorized audio distribution by means of three pillars -- shopping simplification, increase user friendliness and offer to include added value to authorized distribution.
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Marketing communication of an independent music band
Hanke, Lukáš ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The main intention of this dissertation named "Marketing communication of an independent music band" is implementing marketing routines into marketing communication of beginning independent music band considering the influence of various contemporary factors on the music industry as a whole. The first theoretical part of the dissertation illustrates the present-day state of the music industry, influence of digital media - mainly the influence of internet. The second theoretical part describes fundamental terms such as marketing communication, integrated marketing communication, elements of communication mix and new trends of marketing communication. Practical part is divided into two main chapters - analysis of relevant media-market and concept of marketing communication strategy for the band. The dissertation aims to assist independent music performers as an instrument for qualified insight on marketing communication in their own environment.
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