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The influence of the Common Agricultural Policy of the European Union on the Czech international trade with agrarian products
Frenglová, Zuzana ; Plchová, Božena (advisor) ; Korandová, Jiřina (referee)
Submitted diploma work deals with the Common Agricultural Policy of European Union and its influence on the Czech international trade with agrarian products. Main objective of this thesis is to highlight the changes in agricultural international trade after the Czech Republic's EU accession, which also meant a full adoption of principles of the Common Agriculture Policy. First, the work is focused on historical development and working of the whole mechanism of the common agriculture policy of the EU. All the reforms up to now are given afterwards. The second half of this diploma work is analyzing the Czech agriculture and regarding the comparison of "pre-accession" period with "post-accession" period it shows the changes that have occurred in the Czech agricultural international trade.
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Presentation of the Czech Republic in the United Kingdom
Brichová, Eva ; Müllerová, Františka (advisor) ; Milarová, Veronika (referee)
The main objective of this bachelor thesis is to describe and analyse the presentation of the Czech Republic in the United Kingdom. The thesis is divided into four chapters. The first chapter introduces the reader to the concept of nation branding, the image of the Czech Republic abroad (including on the basis of my own survey) and attempts by the Czech Republic to improve its presentation. The next three chapters deal with activities of government agencies, especially those with the aim of promoting the Czech Republic. The second chapter shows the importance of economic diplomacy, its players (Czech embassies, CzechTrade and CzechInvest) and the UK as a trading partner for the Czech Republic. The chapter concludes with a comparison of British and Czech business meeting styles. The third chapter examines the efforts of CzechTourism to promote the country as a tourist destination, while the fourth chapter follows the presentation of Czech culture in the UK by the Czech Centre London. Emphasis is placed on the activities of 2012 and the project of the Czech House during the 2012 Olympic Games in London.
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Taiwan's economic development in the 21st century
Jašková, Karolína ; De Castro, Tereza (advisor) ; Vošta, Milan (referee)
The aim of this paper is to analyse the economic development of Taiwan,especially during 21st century. The paper is divided into three main chapters. The first one focuses on the development and description of the economy from the historical and current perspective by using macroeconomic indicators. The second chapter deals with the sectoral structure of Taiwan's economy, its description, changes and development in time. The third chapter discusses the main issues of Taiwan, such as low birth rate and an aging population, environmental pollution and trade dependence on China.
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Marketing communication of Citibank focused on outdoor and event promotion in 2008-2009
Špina, Adam ; Köppl, Daniel (referee) ; Báča, Ladislav (advisor)
Diploma thesis "Marketing communication of Citibank focused on outdoor and event promotion in 2008-9" deals with the marketing communication of the bank Citi and it's brand on the Czech market during specified period. The aim is to describe and compare starting points, goals, media and visuals used in the communication campaigns; special attention is paid to the correlation between messages and brand identity which is discussed in-depth in the opening chapter. The evaluation is also confirmed by a research to further investigate brand awareness and few important aspects of particular advertisements.
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Ocenění podniku Pacovské strojírny, a.s.
Kupsová, Dita ; Metzlová, Hana (advisor) ; Urbanová, Ivana (referee)
Cílem diplomové práce bylo stanovit hodnotu nově vzniklé společnosti Pacovské strojírny, a.s., která vznikne fúzí společností Pacovské strojírny, a.s. a Pacovské strojírny - Trading, s.r.o. Diplomová práce je rozdělena na dvě základní části: teoreticko - metodologickou a praktickou část. V teoreticko - metodologické části je stručně popsán základní teoretický rámec oceňování, používané nástroje a metody při oceňování. Praktická část práce je zaměřena na vlastní ocenění podniku. Zjištění hodnoty bylo provedeno výnosovou metodou, modelem DCF do equity. Před samotným oceněním jsem se věnovala strategické a finanční analýze fúzovaných podniků, jejichž výstupy byly použity při sestavování finančního plánu.
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Networking
Francová, Tereza ; Bedrnová, Eva (advisor) ; Buriánek, Jiří (referee) ; Rymeš, Milan (referee)
The thesis focuses on the networking topic. The networking is defined and compared to other terms that are often used as a synonym, e.g. social capital. Three contexts are researched. The first study aims networking online, its specifics, advantages and possible risks. The second part studies selected correlations of networking activities of University of economics alumni. The third study searches out the networking activities and standards of Czech managers in the field of finance. The results are connected with the possible usage in both fields, the one of university education and management too.
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EVALUATION OF POSTERIOR CAPSULE OPACIFICATION AMONG VARIOUS TYPES OF INTRAOCULAR LENS
Pozlerová, Jana ; Jirásková, Naďa (advisor) ; Těšínský, Pavel (referee) ; Synek, Svatopluk (referee)
Purpose: To evaluate posterior capsule opacification (PCO) in patients 7 years after cataract operation with the implantation of three types of intraocular lenses (IOL): rigid polymethylmetacrylate IOL (PMMA) with a round optical edge, foldable hydrophobic acrylate IOL with a sharp edged optic and foldable IOL whose optical part is made from silicone with round edges. For the quantification, two computerized methods were used and the correlation of the two systems was evaluated. Data from both methods were used to compare PCO incidence for the followed IOL and ascertain if some type of IOL showed better qualifications in the prevention of posterior capsule opacification. Patients and methods: We evaluated 73 patients that had undergone cataract operation using the classic ultrasound phacoemulsification method in the time period of 1998-2000 at the Ophthalmology Department of the Hradec Kralove Faculty Hospital. Seven years after the operation, a standard ophthalmologic examination was performed including best corrected visual acuity (BCVA) and a digital photograph of the anterior segment of the eye in mydriasis, focusing on the posterior capsule. On the photograph, posterior capsule opacification were evaluated using the Evaluation of Posterior Capsule Opacification 2000 software (EPCO 2000) and the...
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English modal verb "shall", its meanings and Czech counterparts
Horálek, Štěpán ; Šaldová, Pavlína (advisor) ; Malá, Markéta (referee)
This study focuses on the English modal verb SHALL, which is nowadays on the decline especially in American English, and explores its meanings and translational counterparts in Czech. The theoretical chapter of the study will first present a brief overview of the concept of modality and English modals and then comment specifically on the uses of SHALL as a deontic modal and a future auxiliary. Likewise, an overview of its meanings as well as its formal criteria will be presented. Additionally, a remark on frequency of SHALL will be made and the situation in Czech will be outlined. In the empirical chapter of the study, 128 occurrences of SHALL provided by the corpus Intercrop will be analyzed in two stages. First, the occurrences will be studied according to the meanings of SHALL described in the theoretical part and then their Czech translational correlates will be taken into focus. The conclusion will summarize and evaluate the findings from the empirical chapter and will combine the results of the two analyses in order to present an overview of the Czech counterparts of SHALL according to its meanings.
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