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Comparison of the Mortgage Loans Market in the CR and UK
Rozinková, Iva ; Horčička, Aleš (referee) ; Hanušová, Helena (advisor)
Tato diplomová práce se zabývá hypotečními trhy v České Republice a Spojeném Království. Porovnává faktory působící na funkci těchto trhů. Tyto faktory jsou vybrány na základě PEST analýzy. Cílem diplomové práce je popsat a porovnat tyto faktory na obou trzích za účelem jejich ohodnocení a navržení kroků ke zlepšení situace. Úspěšné a perspektivní stránky jednoho trhu jsou brány jako vzor pro nástroje, které by zlepšili situaci na trhu druhém.
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Business plan
Kováč, Michal ; Mikan, Pavel (advisor) ; Vávrová, Hana (referee)
This bachelor´s thesis processes the business plan of a specific company, and it is supposed to serve as a basis for the eventual foundation of said company. The company itself can be classified into the service sector of the economy, based on operating a restaurant business by day and music club business by night. The thesis is divided into two parts. The theoretical part describes the structure and the individual parts of the business plan, and describes the various types of businesses in Czech Republic. The practical part describes a specific business plan of a company named 300, including a financial plan for the first year.
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Strategic analysis of company Kavalierglass, a.s.
Šusta, Martin ; Boukal, Petr (advisor) ; Krause, Josef (referee)
In my bachelor thesis I will deal with the analysis of the company strategy KAVALIERGLASS, a.s. In the first part I will deal with the theoretical knowledge related to strategic analysis. In the second part I will introduce the company. I also cooperated with KAVALIERGLASS, a.s., which provided me with the necessary information to help me analyze the current state of the company's position on the market. Based on the current state of the company's position, I have suggested a company strategy.
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Evaluation of the economic progress and conception of a financial management strategy of the company Metalurgie Rumburk s.r.o.
Zezulová, Svatava ; Špička, Jindřich (advisor) ; Havlová, Kristýna (referee)
The aim of this thesis is to evaluate the financial management of the company Metalurgie Rumburk s.r.o. and its results in the term 2008 to 2014 using the methods of strategy and financial analysis, to identify its strenghts and weaknesses and last but not least to design a basic financial strategy based on the knowlegde gained from all the analyses made. The first part of this thesis is theoretic and it describes the theoretical base and methods of strategy and financial analysis and the terms connected to them. In the second part of the thesis which is practical the mentioned methods will be applied to the analyzed company and their results will be evaluated with an emphasis on identifying the causes of any major changes in the progress. The most important results will be summarized in the conclusion of this thesis where I will state the strenghts and weaknesses and based on them create a basic financial strategy. Some of the conclusions are for example how the company overcame the world financial crises and the fact that the last analyzed year was the most succesfull for them.
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Analysis of environment of the company
Junková, Šarlota ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
The thesis analyses environment of the company Vinotéka U Mouřenína, which carries on the import, selling and serving wine, cognac and delicates from the Czech Republic, France and Italy. The thesis is divided into two parts, the first one is theoretical and the second one is practical. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. At last SWOT analysis is used for analysing internal and external environment of the company. The main purpose of this thesis is to describe the main factors affecting the company.
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Possibilities of using open data for Competitive Intelligence
Kolinger, Martin ; Molnár, Zdeněk (advisor) ; Chlapek, Dušan (referee)
The diploma thesis addresses the issue of open data in relation to the scientific field of Competitive Intelligence. The focus is primarily on assessing the impact of open data in connection with the corporate sector and the number of obstacles that arise when obtaining data made accessible by the public sector. The main objective of the work is to provide the reader with clear information about the level of development of the public sector and the perception of openness by the corporate environment on a national and international scale, and the positive and negative impacts that accompany the process of opening the data. This, therefore, helps to acquire complex knowledge of the development and current level of the open data initiative. The objective was achieved by exploring the environment and conducting a survey in the corporate segment of small and medium-size companies engaged in software development, which via the applications they created, became notional propagators of the idea of public sector openness among ordinary citizens. Researched and obtained information, along with the conducted survey and questionnaire, as well as an analysis of the PESTLE environment - thus resulting in discovering the circumstances that influence the development of the issue of open data in the public sector and the possibility of their use by the private sector - provide the major contribution to this thesis. The first part of this thesis deals with the basic terms and principles of the examined sector, including a detailed description of various frameworks and the mutual relationships between the terms. The following part adds some information from the legislative environment on a national scale and outlines the issue of open licenses and the relations between them. The next part of this diploma thesis offers a closer look into the field of open data, principles of disclosure, life-cycle, benefits and the risks that accompany this initiative. Finally, to make the thesis complete, a few examples were added. The final part of the thesis includes a discussion on the impact of open data on the corporate sector in relation to the CI sector and an analysis of the attitudes of the corporate sector towards the level of openness of the public sector by conducting a questionnaire survey. The result of the analysis includes the findings on the attitudes, conditions and needs of the corporate sector towards the public sector in regard to access to open agendas. The data obtained can, for example, be used as supporting material for further investigation.
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Marketing Audit of IMI Hydronic Engineering for the Czech Market
Drápelová, Zuzana ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.
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Strategic Analysis of AGOS Stavební a.s. Pelhřimov
Vilímek, Martin ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.
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Analysis of environment of the company Camaieu česká, s.r.o.
Votočková, Iveta ; Dvořáček, Jiří (advisor) ; Ďurkáň, Erik (referee)
The thesis analyses environment of the company Camaieu česká, s.r.o., which carries on the retail sale of womenswear. The thesis is devided into theoretical and pracitcal. PESTLE analysis is used to examine the macroenvironment and Porter five forces analysis is used to examine the microenvironment. The SWOT analysis combines analysis of internal and external environment of the company. The main purpose of this thesis si to describe factors, which affecting the company.
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Potential of Africa for Automotive Industry
Oshchebska, Sofiya ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided.
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