Original title: Potential of Africa for Automotive
Translated title: Potential of Africa for Automotive Industry
Authors: Oshchebska, Sofiya ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided.
Keywords: Africa; Automotive; Market potential; PESTLE analysis; Africa; Automotive; Market potential; PESTLE analysis

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41075

Permalink: http://www.nusl.cz/ntk/nusl-197283


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses