|
Residential Complex in Brno - Komín
Kopečková, Petra ; Foretník, Jan (referee) ; Nový, Vítězslav (advisor)
This blueprint respects and derives benefit from the steep land, smoothly dividing two different worlds – the city and the landscape. The lenghtwise mass, presenting terraced estate, closes the gardens of current houses on Pastviny street. It creates imaginary entry into a free landscape. There are detached houses ascending freely towards the woods. They are rotated in the line with centerlines, which are made by current build-up area. The whole concept of terraced houses is based on the motif of bay, which also appears in apartment blocks. It is inserted in the space between houses, therefore there is a view from the first floors into the garden through a glassed-in dining room. The contact among the street, house and garden is made. The complex consists of six detached apartment blocks with fifty five flats and shared underground parking lot. Apartment blocks are divided into two hives, counting three blocks each. Almost every flat has at least one private outdoor space – front garden, loggia or terrace. The main idea behind this blueprint is the turning of the entry doors towards the common outdoor area, where people could meet. All the blocks could interact with each other thanks to this area. Loggias, bow-windows and terraces placed vertically on exterior of the blocks allow the view of surrounding landscape. These components appear couple of times in this complex and they make the whole mass more plastic. They enliven it. The surrounding of the apartment blocks is filled with green vegetation. The green vegetation and front gardens concur.
|
|
Uptake and Utilization of Different Nitrogen Forms by Wheat Plants
Raimanová, Ivana
In spite of the Green Revolution's success, the growing world population together with the degradation of agricultural land and its decrease create pressure on increasing the food production rate and the volume of crop production. Economic reasons and the whole society emphasis on environmental protection lead to the search of new possibilities to increase the efficiency of necessary inputs, esp. energy, nitrogen fertilizers and plant protection products. Economically significant wheat species (Triticum aestivum L. and Triticum durum Desf.) belongs with its area to the most grown crops in the world and they ensure an important part of the food of the world's population. Agro-ecological conditions under which wheat is grown, ranges from semiarid areas to areas with frequent precipitation, from tropics to cool areas in high latitudes with short growing season. Crop systems include various methods of plant nutrition and irrigation, different crop rotations and various soil treatment. This range of soil-climatic and production conditions also corresponds to a broad range of soil nitrogen availability and general conditions for nutrient uptake and utilization. Amount and availability of individual forms of nitrogen for plants varies during their ontogenetic development as a consequence of dynamics of...
|
|
JUDr. Vlastimil Klíma on the trial with the so-called Green international
Ulm, Karel ; Kvaček, Robert (referee) ; Čechurová, Jana (advisor)
In years 1948 - 1954 political trials to ok place in Czechoslovakia. Between April 23 - 26 the judgment-seat of the National court in Prague held the trial of the so-called Green Intemational. The defendants were accused of participation at the Green Intemational. They were meant as disorganizers who appealed the village rich people and former farmers and were going to harm to the socialism of the countryside, to brake the work of the state agricultural syndicates. On the politicallevel the Green Intemational should have repressed the People's democratic order in Czechoslovakia, taken the power in the state by the former "people's" parties, should have helped the retum of capitalism and tum the country into "fascistic agricultural colony of the United States of America" in frame of the so-called "Central European agricultural federation" supported by the U.S. This should have been achieved by Americans provocated world war that would have been supported from inside the state in frame ofthe former people's parties so from the exile. AH defendants were found guilty. Punishments were from death to in prison for life and to 25 years in prison. Vlastimil Klíma was sentenced to life in prison. After nine years spent in the communist jails he was released after the state amnesty in 1960. JUDr. Vlastimil Klíma was...
|
|
The Historic Landscape Elements Analysis
KOTEK, Jiří
The two most important reasons of partial depopulation of the right shore of the Lipno dam were the transfer of Germans after the World War II and the Iron Curtain establishment in 1950s. Inhabitants were turn out from borderland, local villages were largely destroyed, meadows and pastures have been wasted for decades and they are under secondary succession. Although a lot of villages were destroyed, we can identify it by plants whose occurrence is closely associated with existence of resident enclaves (fruit tree species, nonforest green vegetation, woody ornamentals). The aim of this work is to describe these plants species, locate their position and judge changes in the time.
|
|
Approach to selecting laptop computers with regard to its energy intensity
Habarta, Přemysl ; Gála, Libor (advisor) ; Pavlíček, Luboš (referee)
The work is focused on the energy consumption of individual components in portable computers. The first part of this thesis describes the basic components and accessories for portable computers with regard to energy consumption is aimed at the description of the technology used in computers for power management and software through which you can use to set. The second part contains the methodology for the selection of computers with respect to its energy consumption, which is verified at the end of work. The aim of my work is connecting the world of portable computers and Green ICT to design a methodology that will lead to the selection of a portable computer. The work is intended for all those interested in the issue of laptops.
|
|
Revitalization Program of Floral Garden in Kromeriz
Vaculovičová, Vanda ; Mutina, Petr (referee) ; Jura, Pavel (advisor)
Subject of bachelor project is urban and architectural design of adjustment and annex part of garden called Holland and Orange garden in close neighborhood of formal part of baroque Floral garden in Kromeriz (registered on UNESCO list of world heritage). New building is inspired by green walls in main part of Floral garden. There are visitors' centre, gallery, library and café inside. New building contrasts to entrance building "Cestny dvur" because of its form and used materials at the same time. Thanks to that it doesn't change character of the place dramatically, but tries to complete it suitably instead.
|
|
Conversion of the preserved historic buildings of the castle Zdar nad Sazavou
Gorejová, Andrea ; Zemánek, Václav (referee) ; Zemánková, Helena (advisor)
The area was from its inception a hub of not only the surrounding area but the entire region. Founding order of monks founded it in the mid-13th century, amid wild Žďárské Hills. The monastery is a significant push for the development of agriculture, education, and also brought the new technology. Its peak in the area enjoyed under the guidance of an enlightened abbot Vaclav Vejmluva, who advocated the architecturally unique. He invited architect Jan Blazej Santini Aichel to design complex remodeling and designing the pilgrimage church of St. John of Nepomuk on Green Mountain. It is this unique today is inscribed on the UNESCO World Heritage List for its unique style of Baroque Gothic. The monastery was closed by decree of Emperor Joseph II. in 1784. Shortly after he was bought by the nobility. Despite these events complex kept its position as a cultural and educational center continues to serve lidem.1930 lock acquires ownership of the Kinsky family, but in 1948 there is a nationalization of assets transferred under the management and ownership of the state. This period brought a large decline of the entire complex, which after centuries of its unique position came. Today's attempt to correct these errors started after returning the property to its original owners, the Kinsky family. Current owner Konstantin Kinský trying to build on the tradition and education. Very convenient position at the junction large cities of Prague and Brno, architectural and historic qualities combined with the beauty and diversity of the surrounding nature helps lock to become a major tourist center. The aim is to underline this position a lucrative background and offering his own castle, while keeping genius loci and underline its importance. Given the set goal and the architecture of the campus, I divided the complex into three zones, which are variable deeper into the area treat. The first zone is public, it consists of museums, galleries and meeting facilities, it is the noisiest and accessible first. Serve as regular visitors and tourists who are staying in the area. This zone is a kind of buffer, protecting the gradual calming. The second zone is a semi-public, already serves local school pupils and visitors to the spa and hotel guests. This zone also serves as an access and smoothing filter. The last zone is semi-private. Almost in its entirety it occupies park hotel, which dates back to the shore of the pond and is adjacent to the private gardens of Princess Tamara Kinski. This environment is free from all the noise and undesirable elements associated with heavy traffic roads and features associated with the first zones. They serve as a refuge. All zones are connected barrier-covered footbridge, which starts at and ends up on the edge of the complex ecology museum. This bridge will merge as a kind of mediator and connections between functions and increases the comfort offered. The bridge is fully enclosed and provides a safe journey and a refuge from the often raw local weather. The entire complex is designed as a universally embracing space. The area serves primarily for the pleasure of the mind and soul and allow himself to penetrate wildness and diversity Zdarske nature. Scale remains a very human and avoids congestion visitor. They serve as a refuge in the wildness of the landscape and the environment as a place of education, culture and history.
|
|
Green Marketing
Bělonohá, Romana ; Ezrová, Hana (advisor) ; Dvořák, Jiří (referee)
The aim of the Thesis is to give an overview of selected companies from various industries that have an ecological approach and utilize green marketing together with a following overall evaluation forecast of likely development of the subject, mainly in the Czech Republic environment in comparison with the world.
|
|
Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
|
|
environmental criteria for public procurement
Bartošová, Lenka ; Hadrabová, Alena (advisor) ; Dvořák, Antonín (referee)
This thesis deals with green public procurement as an instrument for integrating environmental considerations info public procurment. It focuses on legislative framework for public procurement in Czech republic and in the world, the assessment of environmental and economic effectiveness of green public procurement. It deals with the history of green public procurement and potential benefits of the environmental performance of public administration on the environment. The practical part is based on interviews with qualified primarily purchasing department selected organizations, which should follow the Government Resolution of 14 June 2010 Rules for application of the requirements for the award of public contracts and purchases of state and local governments, as described in the theoretical part.
|
guest ::
