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Podnikatelský plán - Využití atraktivity kontaktu s farmářskými zvířaty jako zdroje udržitelného byznisu v turismu
Kružliak, Ľubomír ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The goal of this thesis is to develop a sustainable and realistic business plan for the development of a tourist attraction based around the contact between visitors and farm animals. The thesis consists of the evaluation of tourism and agrotourism in Slovakia and in the region of Liptov, followed by the secondary research on agrotourism attractions. The selection of target groups, followed by primary market research and its evaluation, analysis of strategic partners and location, as well as the operations, marketing, and financials are presented in this thesis. The data presented prove that the business idea of creating a tourist attraction featuring farm animals is a viable tourist platform to build a business upon. The contingencies and risks are also analyzed resulting in a complete and viable business plan.
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Business in Rural Tourism
HIRKOVÁ, Eliška
The aim of the thesis Business in Rural Tourism is an analysis of the possibilities and conditions of business in rural tourism for the selected entity in South Bohemia. It was prepared a literature review, which includes general knowledge about tourism and about the specificity of rural tourism. Primary information was collected from a field survey questionnaire. There was analysed southern Bohemia visitor´s interest of accommodation in the country, rural tourism, agrotourism and the leisure activities which visitors prefer. In the practical part there was analysed an external environment - South Bohemia area, particularly Česká Kanada. On the basis of these findings there was created the proposal for improving selected entity - upgrades to existing services and products.
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Podnikatelský záměr sportovně-rekreačního střediska ve vybrané oblasti
MALENOVÁ, Jana
This thesis is dealing with a specific business concept of a sports-recreational centre in the area of Vysočina, Czech Republic. It provides and evaluates SWOT analysis of some particular areas of tourism, agro-tourism, agriculture and rural development in the area of Vysočina. This thesis also offers an evaluation of a questionnaire that shows the attractivity of the agro-tourism in Czech Republic and the degree of enthusiasm of individuals for agro-tourism in the area of Vysočina. Furthermore, it provides information about what does people expect from agro-touristic type of vacation and which animals and activities they would welcome while spending it. The last part of the thesis is focused on the financial balance-sheet of the whole project which involves the expenses for reconstruction of the specified object, fixed costs, revenues of the farm and profits. This final part is also pictured on the three charts that show basic, real and prospect variants for such a farm.
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Wine Farmstead in Jaroslavice
Pavlovská, Ema ; Sochor, Jan (referee) ; Foretník, Jan (advisor)
The complex containing the winery production. Winery and accommodation services are placed at the eastern part of the property. This solution provides a privacy particular separation of work from home life. Another advantage is the possibility of selling individual parts separately. In response to the landscape and typical cellar lanes , which are located in Jaroslavice, individual functions are divided into several smaller buildings.
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Winery Mikulov
Vlček, Martin ; Boleslavská, Yvona (referee) ; Mléčka, Jan (advisor)
MIKULOV WINERY U Lomu Wine proposal is bound to a place I know well from my childhood - the house in Mikulov under Turoldem. The house where my grandparents lived for many years and have built their homes and facilities. Idea of my diploma work is in the design winery, which would continue in both local and family tradition. In addition to a family house with housing the winemaker and his family (private part), there would have been even wine production focused on quality rather than quantity (production part). The design includes a raised corner object that represents the winery itself - tavern with an observation gallery offering local wines and dishes. It is tied to a large garden with flowering fruit trees, pergola with barbecue and seating. In the vicinity of the summer garden is designed smaller square that embrace houses, which offer private accommodation for lovers of culture and others. They are designed as double duplex units with views of the city skyline Mikulov. The object at the head of the square acts as a barrier on the ground. Story building is underground operationally linked to the cellar, where wine tasting will take place for a larger group of wine lovers drink in a separate vaulted room under the ground. The spaces between the square and on the corner object applies water element - copper well supplied with water from the spring. Instead of symbolically linked with copper, which refers to the settlement of this landscape in the Neolithic (the time of copper). Overall, the project reflects the potential of the place and reflects the traditional method of farming into a contemporary winery.
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Guesthouse Repechy - renewal and extension of farmhouse
Vrba, Petr ; Janok, Jakub (referee) ; Sátora, Josef (advisor) ; Novotný, Miloslav (advisor)
This bachelor thesis is based on an atelier project, which was elaborated during the summer semester of the third year of bachelor study. The subject of this work is restoration and completion of the former rustic building (farmhouse) situated on the outskirts of the village Repechy in the Olomouc Region, district of Prostejov. The building was probably built in the early 20th century. Its current state of disrepair was caused by the 2nd World War events, later inappropriate interventions and prolonged neglect and decay of the building. The building is mostly constructed from bricks and stone. The construction had several stages. At first, a two-story, partly cellared living area with nonresidential attic and associated economic parts was built. The cowsheds were built in the form of the "U" letter in the next stage. The object thereby got a character of an enclosed building with an outdoor atrium. A metal roof was later built over the atrium. The main aim of the project was to preserve the original shape and the appearance of a typical farmhouse as much as possible, while providing a new functional use, which might attract tourism to the Repechy village and embrace the charming landscape of Drahanské Highlands. This design considers the function of a pension with services such as recreational trips, including dining options, wellness stays, agrotourism and cycling. Hippotherapy is perhaps the most important function of the pension, the stalls part was specifically designed for its purposes. Due to the unsatisfactory state of disrepair of the building, it is more of a demolition, rather than completion and a subsequent reconstruction. Conservation of only the historically oldest and the most decorated northeastern frontage and the north-western corner of the original residential area is considered. In this frontage, there is the main house entrance and the original window openings with chambranles and above-window decorations. Because of the required
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Support of tourism from EU funds in Czech Republic
Purmová, Ivana ; Abrhám, Josef (advisor) ; Černý, Pavel (referee)
Tourism has been in previous programming periods, one of the investment priorities in a support from EU funds. For the next programming period 2014-2020 this support has undergone numerous changes. Therefore, it begs a question to look back at a period of more than 10 years since the Czech Republic joined the EU. The EU financial support can be analyzed from different angles. The aim of this thesis is to compare the existing options of using financial support from EU funds for tourism in the Czech Republic. The thesis is divided into four chapters, where three are theoretical and one is practical. In the practical part, a study of the feasibility for a specific project in the current programming period 2014-2020 demonstrates possibilities for using financial support in agrotourism. In the current period agrotourism is almost the only fully supported area from EU funds. The project is developed according to the application rules for a submission of a grant application in the programming period 2014-2020.
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Analysis of the importance of enoturism for viticulture and winemaking in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
This diploma thesis analyzes the importance of wine tourism - enotourism for viticulture and winemaking in Slovakia. The main aim of this work is determining the relevance and importance of this form of tourism for wine producers. The theoretical part states the base for the research design and provides the introduction into wine tourism. It also describes the current situation of the viticulture and winemaking in Slovakia as well as the situation of the tourism industry and its performance. The analytical part of the work deals with the evaluation of the current situation of wine tourism in Slovakia and assumptions of its development. The core of the analytical part is a questionnaire survey, which charts the attitudes and opinions of the wine producers on issues of winemaking, wine business and wine tourism in Slovakia. The final part analyzes the questionnaire survey supported by theoretical bases of the first part of the thesis and evaluates the importance of enotourism for viticulture and winemaking in Slovakia. This part includes also suggestions for improving the cross-sectorial links between tourism, viticulture and winemaking in Slovakia in order to expansion of this form of tourism.
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The potential of ecological tourism in sustainable tourism development
Marešová, Dominika ; Netková, Jarmila (advisor) ; Indrová, Jarmila (referee)
This thesis deals with ecological tourism as a form of sustainable tourism development. The work is focused on agrotourism, its position in the development of rural areas and the demands of the operation agrotourism establishments in the Czech Republic in terms of the legislative burden, financial subsidies and umbrella organizations. In the practical part of this work ischaracterized the operation of selected farm providing tourism services. The main objective is to evaluate the importance of agri-tourism for sustainable tourism development and to analyse possibilities of support and cooperation in the operation and promotion of agritourism farms in the current conditions. Another aim is to evaluate the importance of tourism for the operation of a particular farm and assess the real possibilities of using the support, which was achieved by observation and controlled interview with the owner of the farm. In conclusion, there are specific proposals for analyzed farm. The result of this work is to defend the potential of agro-tourism in sustainable development. Agritourism occupies a key role in maintaining economic stability of rural farms, primarily because of low level of support and administrative burden in the system of allocating financial subsidies.
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The proposal of tourism development project in Plzeň-město area
MATOUŠOVÁ, Jana
This thesis describes the construct a project of tourism development in the district of Pilsen city which is created based on data obtained from a questionnaire survey, survey of area and from contacting local authorities and other organizations. Based on this finding was a created device aimed at agrotourism and cycling associated with the provision of accommodation.
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