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Mist
Volkova, Zoya ; Kudělka, Vladimír (referee) ; Vaněk, Vojtěch (advisor)
The "Mist" is a visual narrative project on the border between 2D digital games and interactive animation. The virtual space here thematically take place between key words such as dream, sleep, limbo, phase of sadness, phase of dying. Subsequently, a form of metaphor is elaborated with the help of a non-existent landscape with specific elements (trees, plants, and others). Road through the countryside, road through the mist. Part of the movement of virtual space is a survey of linear processing over time.
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Green communication: case study of the outdoor clothing company Patagonia Inc.
Krchová, Eva ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
Tato diplomová práce, Byla, nebyla jedna firma, a ta se jmenovala Patagonie, se zabývá případovou studií outdorové značky Patagonia a jejích aktivistických transmediálních obsahových projektů, s důrazem na nejaktuálnější kampaň značky: Zachraňte Bears Ears. Park Bears Ears je obdobou české chráněné krajinné oblasti, jejíž status ale současný americký prezident Donald Trump nedávno neautorizovaně sebral. Zatímco se firma zabývá výrobou a prodejem kvalitního outdoorového oblečení, tak se Patagonie ve stejnou dobu také aktivně angažuje do veřejného dění. Firma informuje své zákazníky zejména o stavu životního prostředí prostřednictvím svćyh multimediálních poutavých příběhů nesoucí prvky žurnalistiky. Patagonie usiluje o podněcování veřejnosti a ostatních firem zapojovat se do občanské společnosti, změnit spotřební chování nejen zákazníků, ale i výrobců, s konec̆ným cílem udržitelné ochrany této křehké planety, kterou my všichni obýváme. Patagonie potvrzuje své altruistické odhodlání prostřednictvím svého oficiálního firemního hesla: "Jsme v businessu, abychom zachránili planetu."
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Storytelling and Reconciliation: Shifts in Frames and Discursive Narratives in Listeners of the Initiative "My Story" in Bosnia and Herzegovina
Oberpfalzerová, Hana ; Aslan, Emil (advisor) ; Stojarová, Věra (referee) ; Kubátová, Hana (referee)
Storytelling and Reconciliation: Shifts in Frames and Discursive Narratives in Listeners of the Initiative "My Story" in Bosnia and Herzegovina Hana Oberpfalzerová Abstract In Bosnia and Herzegovina, two non-governmental organizations have been running the initiative "My Story" within which three war victims, one Bosniak, one Serb and one Croat, tell their wartime stories and their way to reconciliation in public testimonies in a side-by-side, live setting to an audience of young people or ordinary citizens. The aim of the initiative is to promote reconciliation in the listeners. This doctoral dissertation integrates several disparate fields in order to create an analytical framework for inferring attitude shifts from the discursive narratives recalled by the listeners, and from the frames that connect the single narratives to broader societal discourses within these discursive narratives. Three public testimonies were analyzed and interviews with eighteen listeners from the three Bosnian nations were conducted, some of which were interviewed by phone about four months later to check for further attitude changes. The interview material was analyzed inductively by the means of thematic discourse analysis in order to identify the underlying discursive narratives that were then regrouped into dimensions or...
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Child in pre-school age and story
Šťastná, Šárka ; Laufková, Veronika (advisor) ; Rybárová, Eva (referee)
This documents deals with a development of reader literacy as well as working with the story with preschoolers. In theoretical part we discuss concepts like preschool age, where we explain each segment of children development and its lawfulness. Next we discuss topics like literacy and pre-literacy and we'll also concentrate on a reader segment. Next up we will take a look on games and stories in general and how each of these concepts influence preschool education. Last part of theoretical part focuses on educational methods for development of children of preschool age. Goal of a practical part is: a) research focused on pre-reading abilities of preschool children in certain classes- research pattern and experimental pattern b) to create a suitable methodology for development of pre-reading abilities of preschool children c) to use these methods in practice with a follow-up diagnostic of ability level of preschool children d) evaluation of information from acquired results e) creation of a book containing stories created and illustrated by preschool children. My research indicates, that my methods led to an increase in pre-literacy abilities of children which participated in testing. Difference between children that were educated with my newly developed methods and those who were not are...
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Reading cubes and their role for reading pre-literacy development
Waldaufová, Petra ; Laufková, Veronika (advisor) ; Ronková, Jolana (referee)
This thesis focuses on work with reading cubes and with game named Story Cubes. It deals with possibilities how to use it to support reading literacy, understanding of text and speech development of pre-school children. The theoretical part first introduces characteristics of preschool children and describes reading literacy development in preschool age. Then it deals with principles of work with reading cubes and Story Cubes and with possibilities to use it in kindergarten. The thesis also includes a practical part which suggests other usage options for reading cubes. There are created specific lessons with reading cubes for preschool children, which follow the rules and recommendations mentioned in the theoretical part. These lessons were repeatedly implemented at kindergarten to be able to observe reading literacy development of each child in time. The hypothesis that preschool children can use selected reading strategies while working with reading cubes, and at the same time, these readership activities support the interest of children in books and related activities, proved to be correct. These children also expanded their vocabulary and improved expressing abilities through Story Cubes activities. KEYWORDS reading pre-literacy, reading cubes, Story Cubes, pre-school education, kindergarten
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When Colour Narrates: Colour as a Narrative Tool in Audiovisual Storytelling
Larsen, Morten ; JÍCHA, Marek (advisor) ; KLARICOVÁ, Kateřina (referee)
This thesis explores the use of colour as a narrative tool within the realm of cinema. Even though colours have taken up a considerable role in the history of film, colour theory and colour aesthetic have not received reasonable attention in film studies compared to other fields. The thesis reflects upon why this might be the case based on the hypothesis by David Bachelor that a history long “chromophobia” has existed in the arts in the Western world. The paper then seeks to give an overview of relevant theory of colour that tries to shed light on the multiplex nature of colour itself, and in continuation to that, its ability to convey meaning within audio-visual story-telling. Finally, this paper shall investigate the selected works by three directors - Eric Rohmer, Rainer Werner Fassbinder and Alfred Hitchcock - that utilize colour narratively within their work but in various ways. It is the aim of this thesis that the analysis supported by theory shall prove the quality and unique property of colour in audio-visual storytelling.
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Staging a non-dramatic text
Svozil, Adam ; KORČÁK, Jakub (advisor) ; HRBEK, Daniel (referee)
This thesis deals with the topic of narrative (or ´diegetic´) theatre plays. It aims to map out the processes which emerge after the mimetic mode of representation is partly or wholly replaced with the diegetic one., i.e. the decline in their ´dramatic´ quality and the structural changes which are being conceptualized mainly within a narrative framework. The thesis consequently looks at specific historic moments which propelled strong contemporary presence of diegesis on theatre stage; namely the theatre of Bertolt Brecht, the performative turn and postdramatic theatre and the storytelling movement. With these circumstances in mind, the author reflects on his practical theatrical work: The Ritual Slaughter of Gorge Mastromas (DISK Theatre, Prague) and Illusions (DJKT Theatre, Pilsen.)
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Stories as a source of knowledge for decision-making
Kejzlarová, Nina ; Mládková, Ludmila (advisor) ; Dědina, Jiří (referee)
The aim of this Master thesis has been to summarize the current theoretical knowledge about the possibilities of using stories in management, especially their use as a tool for better and easier decision-making in a nowadays turbulent period, and to summarize the aspects explaining their positive contribution in this issue. In the practical part, the thesis focuses on exploring the use of stories by students of the University of Economics in Prague to decide on subjects and teachers. More specifically, the aim has been to find out how students are influenced by stories told by their colleagues in selection of subjects and teachers, how actively students use stories for obtaining and transmitting knowledge and information, in what form stories spread among students, which communication channel students prefer and why, what the quality of stories is and what the differences between Bachelor's and Master's students in those aspects are. The purpose of this research has been to demonstrate the power of stories in influencing individuals decision-making, applicable also to classical management in the corporate environment. As a research method, a combination of a quantitative and simple qualitative analysis in the form of the semi-structured questionnaire has been used. Based on the research, it has been found out that students do decide about subjects and teachers on the basis of others'stories, they do actively seek those stories and they do prefer personal narrative from friends, as this form has turned out to be considered as the most reliable for students, and also the one which will find the most consistent validation in what they will experience next. Students of Bachelor's and Master's studies differ in the selected communication channel and the activity with which they search for and use the stories.
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