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Marketing Utilization of Social Networks
Oulehla, Patrik ; Husáková, Andrea (referee) ; Chlebovský, Vít (advisor)
The goal of bachelor thesis "Marketing utilization of social networks" is to analyse communication on social networks at company and make a proposal how this communication utilize, possibly improve for benefits. The theoretical part deals with internet marketing and possibilities of utilization, social networks and their correct utilization. The practical part is focused directly on real company, when analyse utilize social networks, efficiency compared to competitions, comparing with competitions through the use of marketing methods and suggests improvement at social networks.
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Use of Social Media in Marketing Communication of Broker Trust, Inc.
Nemetzová, Gabriela ; Pech,, Václav (referee) ; Chlebovský, Vít (advisor)
This thesis described the issue of using social media as a part of marketing communication for selected company. The main object was to analyse the current situation and propose tools that can be used in marketing communication for upcoming years. The analysis of the current situation included the analysis of internal and external environment, assessment of the current situation of the company and its competitiveness. Based on these data and interviews with company management has been proposed plan for improving the use of social media for the company.
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Analysis of Data on Social Networks Based on Data Mining
Fešar, Marek ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
The thesis presents general principles of data mining and it also focuses on specific needs of social networks. Certain social networks, chosen with respect to popularity and availability to Czech users, are discussed from various points of view. The benefits and drawbacks of each are also mentioned. Afterwards, one suitable API is selected for futher analysis. The project explains harvesting data via Twitter API and the process of mining of data from this particular network. Design of a mining algorithm inspired by density based clustering methods is described. The implementation is explained in its own chapter, preceded by thorough explanation of MVC architectural pattern. In the end some examples of usage of gathered knowledge are shown as well as possibility of future extensions.
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Use of social media for recruitment in the Czech and Slovak republic
Ruššinová, Dominika ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor thesis deals with the useage of social media in recruitment process in Czech and Slovak republic. The work consists of two parts. In the first, theoretical part of my work I introduce basic definitions of this work. The second part focuses on practical comparison of the useage of social media in the recruitment process of new employees in the Czech and Slovak republic companies and also among Czech and Slovak students of Informatics. The final part of the work is devoted to analyze the results obtained from questionnaires between Czech and Slovak students of Informatics and interviews with recruiters working in the Czech and Slovak IT companies. The analyse shows that as well as Czech companies also Slovak companies use in the recruitment process of new employees social networks Facebook and LinkedIn. The social networking sites Twitter and GooglePlus companies do not use at all. According to the results of the analyse among students, the social network LinkedIn is the most popular whereas the other networks (Facebook, Twitter, GooglePlus) do not raise significant demand among students.
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Social Media as Means of Employee Recruitment
Prokopičová, Eva ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor's thesis tackles the issue of utilizing social networks when recruiting new employees by HR workers and the use of social networks by students when pursuing new employment opportunities. The theoretical portion of the thesis contains a brief description of personnel management and social media. There one can find the description of social networks as a whole as well as descriptions of Facebook, Twitter and LinkedIn. The practical portion is dedicated towards an analysis of data gathered from questionnaires answered by HR workers and students. The goal of the paper is to evaluate HR workers' stance on social networks as a tool used for recruiting new employees and their experiences with this method of recruitment. It also assesses students' opinion on using social networks when pursuing job opportunities and their experiences when doing so. The practical portion contains a conclusion, which summarizes the whole thesis. The goal of this thesis is to find out whether employee recruitment via social networks can replace established methods of recruitment or whether it is merely a trend of today's society. According to the results of the surveys, this method is very preferred by students and HR workers alike. The expectation going towards the future is opposite, social networks as a tool used for employee recruitment will be used more and more.
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Google+ implementation in order to improve communication effectivity within workgroup
Peter, Martin ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.
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Possibilities of Using Social Media in Human Resource Management
Libertin, Daniel ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The presented study focuses on online social media and possibilities of their use in human resource management. The aim of the study is to define recommendations for a more effective application of social media and their tools in HR management, based on an analysis of social media tools and evaluation of results of a research carried out among Czech organizations. The study also attempts to identify the potential use of individual online social media in the respective HR activities. The study consists of a theoretical and an analytical part. The theoretical part first describes social media as a whole and then presents a description of the most common social networking services. The analytical part comprises three chapters. One chapter includes an analysis of social media tools and their potential use in the respective HR activities, while another chapter contains a description and analysis of the results of a research examining the use of social media in HR practice of Czech organizations. The final chapter presents a comparison of the outputs of both analyses. Recommendations for a more effective use of social media in HR practice are then defined based on this comparison. The outcomes of this comparison include the finding that practical use is in accordance with the defined potential only in the case of LinkedIn, which is by far the most used social networking service in Czech organizations. Facebook is the second; however, the extent to which it is used does not fully match the possibilities it offers. This also holds for other social media, particularly in terms of their use for recruitment and HR marketing, the most suitable HR activity for social media. The recommendations defined for using social media in HR practice of Czech organizations therefore mainly include greater diversification of the range of these tools used in recruitment and HR marketing, leading to addressing different types of job candidates and to better employer branding, and screening job candidates on various social networking services, using as many resources as possible.
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Marketing on social networks with the focus on LinkedIn \and its usage in company OPUS Praha
Vyskočilová, Marcela ; Sedláček, Jiří (advisor) ; Slavíková, Martina (referee)
This bachelor thesis analyzes the pool of social networks, describes the types of social networks and their history. The first chapter is focused also on description of usage of social networks in companies. The second chapter aims at meeting a reader with the social network LinkedIn -- history, structure and its usage. The last goal of this bachelor thesis is a practical demonstration how to build an ideal company profile. There is used the method case study for it. Except that in the third chapter company OPUS Praha is introduced there, of which profile is built, its marketing strategies and present activity of company on social networks.
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Commercial use of social networks
Vondrášek, Petr ; Pavlíček, Antonín (advisor) ; Juříček, Jan (referee)
This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.
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