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Marketing mix of the fitness centre
Choutková, Aneta ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of the thesis is to define and evaluate the marketing mix of the fitness centre World Gym Fitness Group Inc. and to recommend changes that would increase the efficiency of the marketing mix. The theoretical part is divided into two chapters and focuses on marketing mix of services and marketing environment. Within the crucial practical part there has been run a research to determine the mission of the company and clients´ satisfaction. The research is based on direct observation. The practical part contains at first general characteristics of the World Gym company. The next chapters are focused on the individual parts of the marketing mix of the fitness centre. The marketing mix includes services, price, promotion, distribution, physical environment and people. At the end all findings are summarized in the SWOT analysis and recommendations are designed to increase the efficiency of the marketing mix of the fitness centre.
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Court Interpreting in the Czech Republic: the status quo
Doušová, Lucie ; Jettmarová, Zuzana (advisor) ; Špirk, Jaroslav (referee)
This thesis addresses the current state of court interpretation in the Czech Republic. The work consists of two parts, theoretical and empirical. The theoretical part describes EU legislation on court interpretation and projects that aim to improve the quality of court interpretation. The thesis also discusses the development of Czech legislation regarding court interpretation from its inception to the present and expands to expected future development in the field of court interpretation. Major institutions such as EULITA at the European level and KST ČR in the Czech Republic are alluded to in the work. The empirical part consists of research conducted by a questionnaire among court interpreters, judges and investigators. The aim of the research is to answer the question who the present Czech court interpreters are and what their co-operation with the judges and investigators is like.
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Diversity in the labor market
Gaydoshikova, Ekaterina ; Dvořák, Marek (advisor)
The aim of the thesis is to evaluate the issue of diversity of the labor market in the Czech Republic on the example of specific organizations, evaluate the implementation of the concept of diversity in the workplace on the basis of selected factors. When analyzing diversity is an emphasis on primary and secondary characters of diversity: age, gender, ethnicity, mental and physical abilities, marital status, religion, work experience. The work consists of two parts, theoretical and practical. The theoretical part defines concepts: diversity, equal opportunities, primary and secondary characters of diversity, acceptance of the importance of diversity as a value. The practical part deals with the implementation of diversity into practice on the basis of the analytical methods (analysis: workforce, documents and research positions) and draft incorporation into relevant strategic processes of the organization.
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Leadership styles
Kunc, Tomáš ; Štůsek, Jaromír (advisor)
This bachelor focus on different leadership styles with an emphasis on good employee motivation. Nowadays it is more a more important and harder to keep the empleyees motivated and therefore coaching and motivation are becoming increasingly common means managers. The theoretical part is reader closer familiar with leadership a different types of motivation a coaching. The practical part is focused on the work of managers with their employees. In this part is done sociological research, a directed interview, which will help us compare different approaches of managers to their subordinate and then recommending the best proces.
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Information systems of secondary education
Charvátová, Jindřiška ; Vaněk, Jiří (advisor) ; Věra, Věra (referee)
This dissertation Information system of secondary education deals with a practical application of the information system used at the Secondary Vocational school of Gastronomy and Business in Prague, which mainly aims at the presentation of an overview, exploitation and assessment of information systems for secondary schools and based on a questionnaire survey suggests a solution to the given situation.
The theoretical part of the thesis shows a summary and application of the information systems for secondary schools based on secondary research of literature and available sources. The practical part is primarily targeted at research concerning practical application of the information system. The other part refers to a needs analysis of the pedagogical staff referring to the application of the school IS in the form of a questionnaire survey. Subsequent improvement proposals are made based on the outcome evaluation.
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Microbiota of the digestive tract of bees and related insect and the influencing facftors
Hroncová, Zuzana ; Havlík, Jaroslav (advisor) ; Kalous, Lukáš (referee)
This thesis consists of six research chapters, out of which, five have already been published in research journals, 1 is in the process of submission and the last chapter presents original unpublished confidential data in the process of manuscript preparation.
The research presented in this thesis concerns the complex mechanisms of bees and wasps immune system focused on microbiota as component of immunity. As shown in the introduction, highly social and managed species of bees like honey bees and bumble bees, play key roles in natural and agricultural ecosystems worldwide. Recent losses of bees have been attributed to pesticide exposure, poor nutrition, increased parasite loads and habitat degradation. Over the past several years, governments, beekeepers, and the general public worldwide have become concerned by increased losses of honey bee colonies, calling for more research on how to keep colonies healthy. Our main aim was to explore the complex mechanisms of bees and related species gut bacterial populations, their links to insect immunity and investigate the opportunities for an intervention. Part of our aim was to characterise the bumble bee and wasp gut microbiota using 16S RNA sequencing in a search for potentially novel bacterial species.
We have tried to explain how microbiome interacts with the host and showed that major members of these communities appear to benefit the host. The simple gut communities of social bees present ideal model systems to investigate the underlying evolutionary and genetic processes of such interactions. Information based on our results may help in the design of proper probiotic supplementation strategies with respect to physiological conditions in the honey bee gut.
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Influence of meadow management on the migration behavior of selected species of butterflies
Bubová, Terezie ; Langrová, Iva (advisor) ; Farkač, Jan (referee)
Migrations are the key process and one of the basic biological features, which allow survival of endangered species in fragmented landscape. In the last decades, agriculture intensification, industry and urbanization caused that number of natural butterfly habitats has significantly decreased. The localities originally suitable for butterflies are currnetly converted to farmland or building plots. This PhD thesis aimed to find a compromise solution of meadow management, which should allow a commercial use and concurrently do not jeopardize the continued existence of endangered or threatened species. The main idea of this study was in the intentional emigration causing in the middle of flight period, which should lead into resettlement of the population to another (potentially more suitable) locality. Possibility of aimed manipulation with butterfly emigrations would be considered as a major breakthrough in their protection.
The investigated species Phengaris nausithous (Bergsträsser, 1779) and Phengaris teleius (Bergsträsser, 1779) are both considered to be flagship species for protection of European butterflies at open meadows. This study is based on research, which was carried out in 2013-2015 at 17 patch in localities Dolní Labe, Czech Republic. In above mentioned years, one selected meadow was mowed in the middle of flight season and the emigrations were then monitored using mark-release-recapture method. Results of population and migration characteristics were calculated in MARK 8.1 software. Subsequently, the effect of mowing on emigration (comparison of emigrations from the meadow before and after mowing) was evaluated using Statistica 13.
The hypotheses of this study were based on the assumption, that the loss of resources after well-timed mowing should increase the activity of adult butterflies. During the monitoring, number of emigrations was increased only in flight season 2015. Unfortunately, the statistical evaluation did not show significant effect of mowing on migrations. On the other hand, the hypothesis dealing with colonization of nearest meadows was confirmed.
Effect of intentional emigration caused by management interventions was unfortunately not proved. However, we found out, that even though the population at one mowed meadow decreased clearly, the metapopulation size at the locality remained more or less stable.
At investigated (mowed) meadow, there was observed a sharp decline of P. nausithous abundance. On the other hand, P. teleius population was only slightly reduced. It is therefore conceivable, that P. teleius are not as susceptible to innapropriate term of mowing. The results obtained in our research conclusively displayed no possible positive effect of mowing in the middle of flight season and a necessity of suitable management maintenance at localities inhabited by Phengaris butterflies.
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Enhancing qualification of employees and their motivation to improve working activities in business
Sokolová, Kristýna ; Tomšíková, Kateřina (advisor) ; Jana, Jana (referee)
The name of this Bachelor´s Thesis is Enhancing qualification of employees and their motivation to augment the effect of work results in business. Its theoretical part defines terms such as human resources, education in business, qualification, competence and motivation all of which were processes along with usage of professional literature. The content of practical part concerns both the innate questionaire for which the emploees of Czech Business Bank were addressed and the concise introduction of Czech Business Bank. Result analyses evaluate questionaires and show not only the degree of employees´ satisfaction with the educational system, but also the motivation of the employer. The final part of the Thesis is focused on recommendation how to improve the contemporary situation.
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Laser cooling of the trapped ions for frequency and time metrology
Číp, Ondřej ; Pham, Minh Tuan ; Čížek, Martin ; Lešundák, Adam ; Hucl, Václav ; Hrabina, Jan ; Řeřucha, Šimon ; Jedlička, Petr ; Lazar, Josef
In the laser cooled trapped ions field current research is oriented to yield isolated ions in their basic state of the motion. The detection of the Doppler cooled iont excitation to its quadrupole transition of the electronic structure gives the opportuniny to stabilize highly coherent lasers of the optical frequency of the hundreds of THz. This way a new standart of the time or optical frequencies called „Optical atomic clock“ can be defined. Institute of the Scientific Instruments in Brno in the cooperation with the Department of the Optics of the Palacky University in Olomouc implemented a unique research infrastructure for laser cooling of 40Ca+ ions and subsequent experiments of the quantum mechanics and spectroscopy in a joint laboratory in Brno. Currently 40Ca+ ions are routinely generated and captured. The Doppler cooling of those ions is performed using dipole transition at a wavelength of the 397 nm. Also detection and spectroscopy of the electronic structure of the ion and the presence of his dark resonances is implemented.\n
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