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SEKT WINERY PETRAK
Eliáš, Václav ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor) ; Čuprová, Danuše (advisor)
The assignment of the bachelor’s thesis is a design of a new production building for the production of wine and sparkling wine. Within the framework of this bachelor’s thesis the elaboration of the project documentation for the building permit and for the detail design documentation, using architectural software, was requested. This project has already been done in the form of a study in the second year during the winter term as a part of the subject AG32 (Studio of Architectural Design III. – production buildings), followed by the subject AG028 (Detail in Architecture II.). Also one of the parts of this project has also been elaborated in the subject AG06 (Complex Project) which the bachelor’s thesis follows. The purpose of the developed study was to solve the correct functional and operational scheme and also to provide an aesthetical and a representative aspect on which the construction documentation is being elaborated. The site with the property is located in a city Kobyli na Morave in the South Moravian Region, district Breclav. The site is currently undeveloped and covered with natural greenery. The proposed property has three floors and each of them is divided into three functional units – production, representative and accomodation one. The site’s terrain is quite sloped which helped with embedding the production unit under it – this unit is located on the lowest floor and this helps for the object to fit into the surrounding and leads to the impression that it has a similar size and form as other buildings in the city. As it was already mentioned before the production is underneath the terrain’s level. On the following floor a winery, degustation, a terrace, an office and a wheelchair accesible accomodation are located. And on the last floor there is space for accomodation. The building’s greenery has also been designed – some trees, shrubs, ornamental flowers and an orchard with a set of varietes of wine.
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SEKT WINERY PETRAK
Cvrčková, Dana ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor) ; Smolka, Radim (advisor)
The subject of this bachelor thesis is a proposal of a new construction of the winery SEKT Petrák in Kobylí. The work is based on a previously developed study in the subject AG032 - Studio of Architectural Design II. The proposed construction is located in the village Kobylí in Moravia in the district of Břeclav. The building is on a slightly sloping land near the main road that leads from Kyjov to Velké Pavlovice. Construction of the winery consists of one building with two floors and an attic. One floor is partially embedded in the slope and the second floor is above ground. In the basement there is a sparkling wine production, utility rooms, warehouses and a parking space. On the ground floor there is a wine shop, wine tasting, administration and accommodation for 12 people. It is considered to build an apartment for winemakers in the attic, but is not the solution of this thesis. The construction system is combined. The ceiling structures are made of reinforced concrete slab and the whole building is reinforced with concrete rims. The whole construction is based on concrete strips on which a concrete slab reinforced with curry mesh is placed. The vertical constructions are made of ceramic cut blocks POROTHERM and the lower floor is made of concrete shuttering BEST, which is insulated with extruded polystyrene. The roof of the building consists of three intersecting, saddle roofs and a flat single-roof, which is drained by downspouts. Downspouts from pitched roofs are hidden in fake constructions that consist of wooden beams and OSB boards. The building has wooden elements in acacia wood that shields the building.
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The Proposal for Development of Family Wine Shop in Prostějov
Obořilová, Tereza ; Procházková, Lenka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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PROKES WINERY
Veselá, Lenka ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor) ; Daněk, Lukáš (advisor)
Bachelor thesis builds upon an architectural studies, whitch I drafted as my AG032 subject during the winter semester of the second year. It is a newly-built winery called Prokeš in Velké Němčice, including a production of wine, wine shop, tasting of wine, public accomodation and housing for the winegrower and his family. The bachelor thesis evolve this work to the level of Dokumentation for planning permission in part B and Documentation for execution of the project in part C. The designed building is situated on the border of a ruraly development whitch affect whole draft. The building is composed of two building objects, whitch adjacent to each other. The building object S.O. 01 is composed of 3 blocks, which are situated around a inner courtyard. The blocks on both sides of courtyard have a grable foof and are connected by the thirt block whit flat roof. In this object is placed the wine shop, tasting of wine and the public accomodation, which are also in the attic. In front of the inner courtyard is parking place for the visitors and customers of the winery. The building object S.O. 02 is placed behind the S.O. 01 and is partly below ground level. This object is composed of two blocks. In the bigger one, which is partly below ground level, is situated the production of wine. Upon one part of the production of wine is a green foof and upon the other part is the second block, where is placed the housing for the winegrower, whit entry next to the production. In front of production part is courtyard patly hidde by the object S.O. 01 and partly by a slope. A facade of the subject S.O. 01 and the housing for winegrower is designed as ventilated facade from a conrete panels.
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The marketing plan of the company
Matoušková, Daniela ; Štůsek, Jaromír (advisor) ; Marie, Marie (referee)
Thesis deals with the processing of a marketing plan for Slovácký sklípek. The theoretical part is a review of literature that focuses on the description of marketing, marketing plan and other terms that this issue is directly related. The literature review used
the recommended literature and articles from websites.
The practical part is focused on describing the current state of the wine shop
and the formulation of a marketing plan. Evaluates the macro environment and micro environment wine shop. Defined are the strengths and weaknesses as well as threats and opportunities that may arise. From the above analysis it is handled major part marketing plan. The marketing plan is a newly formulated marketing mix, budget, schedule and control the various activities. Product, price, distribution and promotion are designed to appropriately addressed the target group of customers.
The conclusion is defined timetable and implementation plan for 2016, which describes
the various marketing activities, and is executed budget expenditure. The last part
of the planned system of monitoring implementation of activities.
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Multifunctional Family house
Libřický, Zdeněk ; Myslín,, Jiří (referee) ; Maceková, Věra (advisor)
This thesis deals with the processing of project documentation of a newly-built single-family house. The building is located in a built-up area Malšova Lhota on the outskirts of the city of Hradec Kralove. This is a three-storey house with partial basement and sloping roof of a small slope. The construction is also a garage with a flat roof, which forms the space of the terrace on the second floor. The building has two separate main entrances and one secondary. The main entrance to the house is on the first floor, where are designed sanitary facilities, office, living room and kitchen-dining room with access to terrace. The second floor consists sanitary facilities, bedroom and rooms. The main entrance to the cellar space where is placed a winw shop is designed with wheelchair access. The basement is formed of saloon, warehouse, utility room, WC and a corridor that separates this part of the building from the family housing. Within the service of the wine cellar are designed indoor parking places for 3 cars. The building is based on strip foundations of plain concrete. Loadbearing and perimeter walls are designed from clay masonry. Exceptions are peripheral basement walls of permanent formwork. The floor structure is prefabricated rib-and-filler with grout. External walls are insulated with contact insulation system ETICS.
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Marketing Mix of a Company Stare Hory Wine Shop
Tarčáková, Denisa ; Milichovský, František (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on marketing especially marketing mix of a concrete company. The theoretical part is devoted to definitiv of basic marketing concepts – marketing mix and its instruments and analyzes necesary for creation of the marketing mix. Practical part is focused on marketing mix of selected company is evaluated the current state of this mix and compiled proposals for the creation of a new mix.
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Marketing Mix of Wine Shop
Pavelcová, Zuzana ; Pelcová, Jana (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.
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