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Culinary tours
Mokrišová, Kristýna ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The theme of the bachelor thesis is gastronomy tourism, which is becoming increasingly popular in modern trends of tourism. The thesis aims to define the basic terminology of the subject area - to define the terms of food, food and beverage service and gastronomy; to describe the gastronomy as a part of the national culture and at the same time as an element of globalization; to analyze culinary tours and to map the attractiveness of the area of gastronomy; last but not least, to introduce specific types of journeys of discovery of gastronomy and to emphasize the advantages of cuisines in each destination. In the paper, we will focus on three selected destinations, which will be elaborated in three model offers. Part of the goals of this work is to create a decision-making models and a proposal for decision support system, allowing gastronomically oriented travel agency to make relevant offers to the client.
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Analysis of the region Vysočina as the tourist destination
Meruňka, Pavel ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Tourism was realized very rarely a few decades ago. Today it is a significant part of the world's GDP and has become a major economic factor. The Czech Republic is a very attractive country in the heart of Europe with numerous natural, historical and cultural values. The tourist region Vysočina can boast all these qualities, yet one of the least visited region in the Czech Republic. This thesis deals with a detailed analysis of the potential of the tourist region Vysočina to become a competitive tourist destination. The aim of this work is to analyze primary and secondary tourism field and to assess the organizational structure of tourism and promotional activities of tourism operators with an emphasis on planned projects. The author's own research, focused on the general opinion on the issue of tourism in the region and on the evaluation of the tourism offer, is a part of this work as well. The benefit of the thesis lies in the overall recovery of the tourist supply and in making the region more attractive which can contribute to potential subsequent increased and mobilizing demand for tourism in Vysočina.
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Gastronomy and Tourism - Gourmet Tours
Agafontseva, Tatiana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Nowadays it is becoming more popular to travel and at the same time to get acquainted with the gastronomy and the culture of a foreign country. The theme of this thesis is the gastronomic tourism and the offer of gourmet tours. The aim is to evaluate the current state of gastronomic tourism with the help of analysis of tours for gourmets offered by Czech and Russian travel agencies. Rating is based on the offer of gourmet tours listed on the websites of travel agencies.
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Accounting and taxation in tourism
Koudelová, Martina ; Müllerová, Libuše (advisor) ; Janhubová, Jaroslava (referee)
The diploma thesis is dedicated to tourism. It examines historical development and legal framework of tourism, attemps to discuss the accounting, tax and tour prices calculation. The focus is nevertheless on accounting of the arrangement of sale of tours with the posibility of comission capturing, accounting of advances or cancellation fees, accounting transactions denominated in foreign currencies or vouchers viewing. It describes value-added tax as well as income tax. Attention is paid to the company Čedok in order to show some areas of financial statement of this company together with general accounting principles. The thesis is accompanied by several examples, tables and graphs.
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Lowland forests in Czech Republic
NOVOMĚSTSKÁ, Markéta
Novoměstská M. 2015: Lowland forests in Czech Republic - educational project. Bachelor thesis, Faculty of Education, University of South Bohemia in České Budějovice. 56 pp. The main aim of this thesis is to inform ISCED 2 school pupils about the landscape of Czech Republic, specifically about the large herbivores role in the forest structure and with the traditional ways of forest management, through the use of educational program - tour in National Park Podyjí. This thesis is divided into two parts. The theoretical part describes the landscape development since the last ice age, emphasizes the importance of old or dead trees in forest and the introduction to NP Podyjí. The practical part describes the tour itself. The results of the knowledge test of the tour attendants are included in the thesis. The knowledge of lowland forests was significantly higher not only immediately after the tour, but also one year after the tour attendance. The educational program can thus be evaluated as permanent effective in the sense of gained knowledge about lowland forests.
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Business plan of a tour operator
HAVLÍČKOVÁ, Daniela
The topic of this bachelor thesis is Business plan of a tour operator. The main goal was to create a business plan in order to found a tour operator in the city of Moravský Krumlov. The work is divided into a theoretical and a practical part. The theoretical one deals with basic concepts related to the topic of this thesis. The practical part concerns the creation of a specific business plan. The plan describes the tour operator as well as its product which is going to be offered. Analysis of competition and potential customers are also included as well as the establishment of an appropriate marketing and business strategy. In the financial plan were compiled the main financial statements: opening and closing balance sheets, profit and loss account and statement of cash flows. All above is followed by a SWOT analysis and evaluation of any possible risks. At the end of the work is the created business plan evaluated from the point of its viability.
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The socio-economic status of the clients of the travel agency PET-TOUR s.r.o.
LOUDOVÁ, Monika
The main aim of this bachelor thesis is to specify the socio-economic status of the clients of the travel agency PET-TOUR s.r.o. and determine if the status has effect on the choice of tour's character. The primary monitored variables of the clients of the chosen travel agency are the gender, the age, the place of living, the education and the income. The theoretical bases with the practical research of this thesis form the basis for suggestion and innovation in the travel agency's offer.
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The analysis of the offer of tours to the Caribbean subregion provided by tour operators
Wachalová, Veronika ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
The Bachelor's thesis aims to analyse and compare the offer of tours to selected destinations of the Caribbean subregion provided by Czech touroperators. The first chapter defines various terms related to this topic. The next part describes factors affecting tourism and specific conditions for development of tourism in the Caribbean subregion. The practical part aims to elaborate a complete analysis and a comparison of the offer provided by particular Czech tour operators. The thesis also includes evaluating the demand for tours and holidays to the Caribbean represented by Czech clientel and its preferences when choosing a tour or holiday to an exotic destination.
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Analysis of the market for extended weekends tours
Frenclová, Jana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
Thesis processes informations about tours for extended weekends market. It is divided into two parts. The first one explains main terms used in the thesis. The second one is a detailed analysis of the tours and gives information about supply side and demand side of the market. On the basis of discovered facts, some advices are suggested in order to improve successfulness of travel agencies.
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