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Overclaiming test - contribution to validization
Minarčíková, Nikola ; Preiss, Marek (advisor) ; Riegel, Karel (referee)
The aim of this bachelor thesis is to validate Czech version of Overclaiming Questionnaire (Paulhus and Bruce 1990, Czech version NÚDZ 2014). Questionnaire authors claim that it serves as a method to assess overclaiming and socially desirable responding in self-reports. Self-presentation is presented in the introduction of the theoretical part, another chapters then focus on self-enhancement in questionnaires and techniques used to detect it. Conclusion addresses the overclaiming technique and the Overclaiming Questionnaire. Main goal of practical part is to validate Czech version of the Overclaiming Questionnaire and evaluation of its usefulness in application context. Hundred and forty people from general population participated in the research, along with sixty-eight applicants for the position of articling attorney or judge. KEYWORDS Overclaiming, self-prezentation, social desirability, impression management, self- deception, inaccurate self-presentation, self-enhancement
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Social and cultural interpretations of photography
Makovcová, Hana ; Balon, Jan (advisor) ; Kotík, Michal (referee)
The bachelor's paper Social and Cultural Interpretation of Photography is concerned with social aspects of photography, primarily the way photographs are read, their relation to the social sciences, and the transformation of their functions, from their development to the present time, primarily in relation to the individual concept of the photograph. The text briefly outlines the definition of a photograph as a technical image and the related act of photography, and introduces us to the possibilities of its social examination through visual sociology via visual social facts. It shows photography to be a form of social ritual, a tool for preserving the present and a confirmation of an event, as well as a means of power. It presents the impact of technical reproduction on the mass dissemination of images and the related changes in the relationship to images. It shows the transformation of analogue photographs archived in family albums as a means of preserving family memory and biography, to digital photography that assumes a new role of self-presentation, primarily thanks to the new way of archiving in the virtual environment of social networks, thereby presenting a related theory of individualization.
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"Hipster" Tote Bag Wearers and their Fashion World
Štěpánková, Tereza ; Horák, Vít (advisor) ; Kotík, Michal (referee)
Tereza Štěpánková "Hipster" tote bag wearers and their fashion world Abstract This bachelor thesis deals with the "hipster" tote bag wearers, their fashion world and the role of the terms hipster and style in their life. The goal of the thesis is to find out, if the wearers of the tote bag can be compared to expert definitions of hipster or if there are any special regularities to describe at all. The thesis is composed of four parts, the theoretical part is an introduction to sociology of fashion, style, selfpresentation with citation of Georg Simmel, Erving Goffman and others. For the reason, that hipster is in some definitions considered a subculture, the term subculture is defined, as are the terms related to it. In the second chapter the term hipster itself and its problematic definition are argued with support of contemporary literature. The methodological part is a description of the research process and data collection. The content of the analytical part is formed by interview data interpreted in context of chosen theoretical theses. Three subchapters were formed in the analytical part based on the data, which present the outcome and answers to the research questions. These subchapters are Common elements between the hipster tote bag wearers and its noncoincidental character, The bag wearers' style...
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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Semiosis of the self-prezentation of sports clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014
Drobná, Šárka ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
Diploma thesis deals with semiotics of advertising media campaigns of sport clubs AC Sparta Praha and HC Sparta Praha in the season 2013/2014. Both of the clubs celebrated an anniversary this season: AC Sparta Praha celebrated 120 years since its foundation, HC Sparta Praha celebrated 110 years. That was a reason why media campaigns were intensive and referred to the glorious history of the clubs. The Diploma thesis research is focused on meanings encoded into the campaigns and attempts to find out which verbal and non-verbal signs create the term "Sparta". The Author tries to find out if there is the same semiotic base for both clubs which operate with the same name and elementary signs. Diploma thesis defines contemporary "myth of Sparta" in Czech sport area. Theoretical part occupies with contemporary status of sport in the society, analytical part deals with the media campaigns of both clubs from semiotic perspective.
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Self-presentation through appearance
Smoljaková, Natálie ; Holeček, Tomáš (advisor) ; Martinová, Marta (referee)
This thesis is trying to answer two questions. The first one is: "To what extent is it possible to present the idea of ourselves with such elements as the way we dress, our posture, face expressions and general appearance?". It is trying to examine to what extent and in which attributes we can find agreement or disagreement among all respondents and to what extent is this compatible with with the self-view of those judged one. Second part of this thesis was to try to explore if there is any agreement in what is being perceived as sign vehicles and if these sign vehicles are perceived in the same way and if there are some differences in perceiving these sign vehicles, how and why is it happening and what is connecting these components or individuals.
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Acculturation Strategies in Musical Self-presentations of Immigrants in the Czech Republic
Skořepová, Zita ; Jurková, Zuzana (advisor) ; Stavělová, Daniela (referee)
This thesis is based on my research dealing with musicians - members of different immigrant minority communities, who explicitly identify themselves with their ethnicity and the region of their origin. The musicians mention that they come, e.g., from Cuba, Ukraine or generally from "Central Asia" and the music offered to the audience is presented as "Cuban", "Ukrainian folk" or "traditional music of Central Asia". The subject of study are their concerts, regarded as musical occasions - performances - with defined modes of participants' interaction. In the Goffmanian sense, the meaning of each selfpresentation is determined by the behavior of the musicians during the performances, and the repertoire, place and occasion of the event and type of audience are considered as "bearers of sings". In their self-presentations, the musicians expose in various ways who they are, where they come from and in various ways present the musical (not only) culture of their origin. Inspiring myself by typology of acculturation strategies formulated by John W. Berry (Berry et al., 1997), I try to identify acculturation strategies based on factors determining the character of the respective musical self-presentations of the immigrants. When can we observe behavior according to the principles of integration on the one...
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Self-presentation and social perception of young DRAG QUEENS in social media with special regard to Facebook, Instagram and TikTok networks
Kubánková, Tereza ; Fousek Krobová, Tereza (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis of the self-presentation explores the aspects of self-presentation and social perception of a group of 5 selected drag queens. The thesis has a form of 5 case studies based on deep analysis of their profiles on Facebook, Instagram and TikTok, which are currently the most used social networks. The areas of interest in this diploma thesis were the visual presentation of their drag identity, the trends their profiles show in areas of make-up, wig or hair, costume and body position in which they are shown on their profiles. The second area of interest was the nature of the textual presentation and captions, use of hashtags and interaction with their audience. Third are of interest was the audience itself, whether it was supportive in terms of drag and LGBTQ+ community in general and the nature of the interaction with the audience. The results from the content analysis were then summarized and used as a basis for semi-structured interview based on the outcomes from the said content analysis. The focus of this thesis was the relation of their drag identity to their civil identity and how these identities interact on their profiles on social medial. The thesis claims that the shift of drag from club shows to everyday presence on social media positively affects the reception of this...
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