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Trees in the Old Testament Considering the Mythology of the Ancient Near East
Loukotová, Kateřina ; Beneš, Jiří (advisor) ; Vymětalová Hrabáková, Eva (referee)
This work deals with the symbolism of trees in the Old Testament considering the mythology of the ancient Near East, using relevant literature, concordant exploration, and synchronic and diachronic analyses of biblical texts. It aims to present an intersection of the most important aspects of the appearance of trees in the Scripture, both in a literal and figurative sense. Drawing on work with biblical and mythological texts from the ancient Near East, it presents the tree as a comprehensible symbol with strong explanatory power, which constitutes its potential to contain even the most complex messages of the Scripture and of the human condition as such.
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Semiosphere and mythological niveau of commercially most successful movies
Senjuková, Tereza ; Šoltys, Otakar (advisor) ; Dominik, Šimon (referee)
The diploma thesis is focused at mythology of the current myths and basic semiotic features that appear in these films. It analyses and uncovers mythological structures that create a platform for the mores, and derives conclusions about the present society. It chose 30 most successful movies as a muster to analyze. It is divided in two main parts; the first one is focused at mythological aspects. Firstly, it describes the most frequent myths that appear in the majority of the analyzed movies. In the next chapters, it analyzes briefly some specific movies and points out their most distinct features. The second part is focused at semiotic features that are used by the film makers and tries to explain their meaning. The last part of the diploma thesis compares the Euro-American film production with that of Asia (especially China).
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Mythology and ideology of advertisemrnt in magazine Vlasta from 1947 and 2009
Kusá, Iva ; Šoltys, Otakar (advisor) ; Köpplová, Barbara (referee)
Diploma thesis ,, Mythology and ideology of advertisement in magazine Vlasta from 1947 and 2011" deals with a specific way of understanding of values by current society, of a role of woman and family expressed by advertisement and where we can find modern myths and ideology. I chose two issues for analysis, issue 1 from year 1947 and issue 65 from year 2011. In theoretic part we described the origin of myths, their changes and understanding modern myths by current society. We tried to explain meaning of ideology, understanding of character man and woman in advertisement before and now, semiotic codes as per Barthes, Saussure and Peirce and stereotype usage. In practical part we tried to find out how myths are connected with theme family, place and a role of woman and ideology of current society. We tried to find modern myths in nowaday and past advertisements. We applied semiotic and visual analysis on every advertisement from both issues, tried to find signs and how they changed. Changes in mythology are affected by ideology of society, we can see changes in form of advertisement, in issue 65 are mainly colourful photographs, competitions and advertisement for next Vlasta issue.
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How changed the image of the Soviet Union in the protectorate daily press-comparison of the contemporary media contents in august-september 1939 and june-juli 1941
Veselá, Lenka ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Diploma thesis "Change of the Soviet Union image in the protectorate press based on comparison of the media content from the turn of August/September 1939 and June/July 1941" deals with the manner in which the protectorate newspapers informed about the Ribbentop-Molotov Pact and later about the German invasion of the Soviet Union. The examples of these events and their reflection in the Protectorate press demonstrate how flexibly the protectorate propaganda responded to the current political line. For the purposes of the thesis, there have been selected three newspapers: Polední list, Večerní České Slovo and Venkov. These periodicals were examined in two time-bound periods, from 23rd August till 27th September 1939 and from 16th June till 14th July 1941. The methodology used is a historical comparative analysis, which discusses the transformation of Protectorate propaganda attitudes in the dependence on the historical context, and semiotic analysis, which deals with period media discourse and reveals ideology sustained on the level of sign systems.
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Myth and Literature: The Werewolf
Benešová, Anna ; Ébert-Zeminová, Catherine (advisor) ; Šuman, Záviš (referee)
anglicky: Title of the thesis: Myth and Literature: The Werewolf Keywords: myth, literature, mythology, mythodology, mythanalysis, mythocriticism, werewolf Abstract: This thesis deals with the relation between literature and myth. Literature transcribes the myth from a language of symbols to the language of literature. This process limits the multiplicity of meaning and the variety of renderings of a myth but at the same time makes it possible to preserve the elemental message and make it comprehensible for the socio-cultural reality of the author and subsequently for the reader. The objective of this thesis is to show on the example of the werewolf how a myth works in literature. After researching into the domain of mythology and mythocriticism, Gilbert Durand's method, called mythodology, was chosen as the principal route to approach the subject of this thesis. Mythodology comprises of two phases: mythanalysis and mythocriticism. The method is used for the study of the myth of the werewolf in four literary works from the different periods and of the different genres. In the final part are studied and analysed some socio-cultural consequences of the psychological nature of myth and its transcription into literature.
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Disabled people in prehistoric and early medival ages
Jokeš, Michal ; Bláhová, Zuzana (advisor) ; Malyková, Drahomíra (referee)
The theme of this bachelor thesis concerns with people with disabilities in prehistory and early Medieval Ages. It gathers and evaluates osteological data from sample of Czech archaeological journals, that may prove disability. It sums up current state of knowledge and mentions various examples of reflexion of disability in mythology, laws, literature and iconography of past societies and current ethnographical parallels. For further investigation it sugests evaulation of big cemeteries and emphasizes multidisciplinar aproach on the subject. Powered by TCPDF (www.tcpdf.org)
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Semiotic analysis of a Staropramen brand and his affiliations with marketing archetype
Pajerová, Hedvika ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The aim of this thesis is the visual identity of the brand Staropramen analysis based on the theory of archetypes applied in marketing science. The theoretical part is focused on the archetypal theories of Jung. He marked twelve archetypes in his work, which include four main categories based on the desire they want to satisfy. The yearning for paradise: The Innocent, The Explorer and The Sage, archetypes that want to leave a thumbprint on the world: The Hero, The Outlaw and The Magician, a group that knows no man or no women is an island: The Regular Guy / Gal also known as The Everyman, The Lover and The Jester, group desiring to provide structure to the world: The Caregiver, The Creator and The Ruler. This theory is related to the use of the knowledge of psychology in marketing practice. I focused on the differences between the various archetypes on one desire too, but also the on the theoretical basis of storytelling. In the practical part I analyse the visual identity of the brand Staropramen, that I take apart to single symbols. Their importance I found in sources in the field of heraldry, mythology, botany, psychology and etymology. On the basis of identified associations I do a comparative analysis of the theoretical basis for describing the use of archetypes in marketing, describing points...
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