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The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
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The Proposal of Company Marketing Mix
Kaňa, Vojtěch ; Svobodová, Pavla (referee) ; Kaňovská, Lucie (advisor)
The main aim of this thesis is to analyze the marketing mix of company AUTOMARKET TRUCKS Ltd. The thesis is divided into three main parts. The first part defines the basic theoretical concepts in terms of marketing. The second part presents truck center itself, discusses its customers and the markets where the company operates. The last part contains the proposed changes in the marketing strategy of the company.
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Optimalization of Induction Furnace Operation in foundry Vsetín
Trachta, Jiří ; Nowak, Stanislav (referee) ; Lázničková, Ilona (advisor)
The aim of this work is optimalisation of induction furnace in foundry for company PROMET FOUNDRY a.s. The company has two induction furnances. There are installed as identical construction. They have 2 modes of operation. First mode is founding and second mode is mode, where is temperature in maintain mode. Only one induction furnance can work in the founding mode at a time though. Inducion furnances are in the single-phase connection and they cause unbalance in the distribution network. Near the foundry there is a small network area whitch it is operated by company Zásobování teplem Vsetín a.s. The consumption of electrical energy in foundry so big, that in the year 2009 was made elaborate for Zásobování teplem Vsetín a.s. It was write at Laboratoře diagnostiky výkonů (Laboratory of performance diagnostics), which is a part of Electrotechnic Department at Technical Univarsity of Ostrava. The ordered study was named “Verification of causes of increased reactive energy consumption during transition from electricity delivery to electricity consumption”. The conclusion of this assignment confirms that in distribution network in the Jiráskova area in Vsetín there is unbalance of electrical energy and there is high part of reactive power. The next conclusion is crucial to find the customer who made the unbalance and to set relevant remedy. The last step will be the identification whether such device can actually be effectively balanced. It was subsequently proved that the Promet Foundry was causing the unbalance and that balanced consumption would be reasonable. Promet Foundry thus addressed Autel a.s. company with an inquiry to make a study of removing the causes of the unbalance which is caused by current induction furnaces operation at a minimum possible cost, least possible influence on the performance and minimum construction changes concerning the building. In this thesis there will be some topics. The result of which will be introducing of used heating technology, introducing of company and of effective plant performance and subsequent suggestions of possible unbalance removal or reactive power decrease. Several ways which are being implemented in the industry in order to balance consumption will be described. A suitable balancing plant will be subsequently chosen and its parameters will be calculated.
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Marketing Mix of Company Cukrárna Romance
Vašek, Dominik ; Raždicová, Kateřina (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis is focused on the marketing mix of company Cukrárna Romance. The theoretical part deals with the theoretical knowledge of the marketing mix and its individual concepts. The practical part contains an evaluation of the marketing mix of the company Cukrárna Romance and in conclusion are proposed measures for its improvement. Measures should lead to increased awareness of the company, profit and market position.
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Suggestion of a Company Communication Mix
Sombergová, Markéta ; Jelínek, Martin (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the company present better its services and brings more customers.
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NNTP Server as a Windows Network Service
Loupanec, Josef ; Ráb, Jaroslav (referee) ; Očenášek, Pavel (advisor)
This work includes specification and analysis of requirements, design and implementation of the internet news server. The server controls newsgroups and associated news. It provides availability of the articles by NNTP protocol and HTTP protocol (by web interface). The server supports a user authentication and an optional proxy mode, when all NNTP requests are resent to another remote NNTP server. A mechanism that provides news-downloading from remote NNTP servers and performs distribution function is included too. The application is designed to run on MS Windows NT (and higher version) as a NT service. The server is configurable by a graphic user interface. The work also includes theoretical information needed for successful accomplishment of the above-mentioned requirements.
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Marketing Mix of a Company
Koblerová, Eliška ; Bittnerová, Alice Hemerková (referee) ; Novák, Petr (advisor)
The topic of bachelor thesis is „Marketing mix of a company“. Thesis is divided into three main chapters. First chapter includes theory. The second chapter processes current situation in the company using marketing analyses. Third chapter shows my suggestions for improvement, which are created from the acquired information from previous chapters. These are suggestions for a changes of marketing mix.
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Business Plan: Software Development
Machová, Dominika ; Součková, Markéta (referee) ; Heralecký, Tomáš (advisor)
The final thesis deals with the creation of a web application for companies that have more branches to simplify the storage and distribution system. The bachelor thesis contains a description of the planning and implementation of the project, but also the predictable income and expenses associated with the creation of the software. An integral part is the use of available analyzes to identify aspects that may affect the current or future course of the project.
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