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Exploring YouTuber Popularity: A Quantitative Analysis of Communication Styles among Black Beauty YouTubers with Varying Follower Counts
Wang, Qiufei ; Hájek, Martin (advisor) ; Sedláček, Jakub (referee)
This research aims to investigate whether there are differences in the communication styles among black beauty vloggers with different popularity. Specifically, the study intends to examine the possible differences using the first five elements of Dell Hymes's SPEAKING model, including setting and scene, participants, ends, act sequence and key. The findings suggest that there are no notable distinctions between black beauty vloggers in terms of the setting and scene, the number of participants in the vlogs, and their sequence of intro- discussion-outro. But unfortunately, the differences in the usage frequency of black-related terms, the presence of black-related purposes, and the overall tone are still inconclusive as the results from the Advanced and Beginner groups are contradictory. As no conclusive results were found to support the existence of differences in these three aspects among black beauty vloggers with varying follower counts, the study argues that vloggers with varying audience sizes have mostly the same communication styles.
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How social networks affect celiacs'diets
Pretlová, Anna ; Háša, Marek (advisor) ; Hájková, Karolína (referee)
This paper examines the influence of social networks on the diet of celiacs. The aim was to investigate how social networks, specifically Facebook, Instagram, YouTube, Twitter and Pinterest, can influence the preparation, purchase and consumption of gluten-free products. The chosen research method was quantitative analysis. Results were obtained from Czech and a few Slovak celiacs and people with gluten allergy with help of a questionnaire survey followed by descriptive analysis. The questionnaire itself was disseminated on the social networks Instagram, Facebook and WhatsApp. The final sample included 264 from the original 279 respondents. The results show that the use of social networking sites is popular among patients with celiac disease and gluten-free diets and that users benefit from it. It was also revealed that the most useful social networks are Instagram amd Facebook. On the other hand, YouTube, Twitter and Pinterest fell completely in the evaluaion. The main reason for this is the small amount of beneficial information. When it comes to eating, celiacs are mainly looking for new recipes, products and places that offer gluten-free meals, according to the results. In addition to extend dietary horizons, social networks have also provent to contain important information about the disease...
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The Reason for the Attractiveness of Audiovisual Content Generated by Youtubers for Teenage Audience
Havlík, Jakub ; Vochocová, Lenka (advisor) ; Supa, Markéta (referee)
The thesis aims to map the reasons for the attractiveness of audiovisual content generated by youtubers for teenage audiences. These causes are explored in a qualitative analysis based on focus groups. The interviews focus on teenagers' motivations for watching videos, intensity, the local context of viewing, the specificities that young people find important in such audiovisual content and the differentiations from traditional media content. In addition to audience analysis, this thesis also focuses on qualitative content analysis of videos of Czech YouTubers. It maps the specifics of videos that are characteristic for the YouTube platform. The thesis analyses formal audiovisual means of expression, such as camera techniques, colour, set design, graphics, post-production editing and the audio component of the work. The analysis also focuses on the content of the videos in the form of the performance and expression of the protagonists and the value of the information conveyed. The research on audiovisual content is also embedded in a relevant theoretical framework.
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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Halada, Jan (advisor) ; Jirků, Jan (referee)
The first part of the theoretical part of the thesis deals with the functioning of social networks, for example their monetization elements and functions, enabling the creation of travel content. It explained the space of the social networks studied and their relevant importance in the fields of social sciences, marketing, journalism and content creation. Thesis explained the topic of social networks for content creation from many professional definitions through which we can deepen our knowledge of social media content creation. This section explained the monetization and creative principles of Facebook, Instagram and especially YouTube. The second part focused on content creation and terms such as Web 2.0 or participatory culture. She tried to explain content creation as a separate professional discipline that has its own methodology and space in the world of social media. She explained the many forms of collaboration and monetization of content, which in the social media space not only allow creators to consume and collect information, experiences and knowledge from the content, but also gives the authors the opportunity to make a professional living from the content. In the third part, she elaborated on the travel content form and the areas through which travel content is created, for example,...
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Youtubeři a jejich místo v životě dětí a dospívajících
NAHODILOVÁ, Markéta
This Bachelor Thesis deals with an influence and meaning so-called youtubers and their place in the lives of children and adolescent. The Theoretical part of this Thesis describes the period of the adolescent, mental development and identity development in this period. The Thesis also focuses on the description of the socialisation of adolescent and the creation of their values. It also contains description of the adolescent's relation to media and social networks, in which adolescents currently spend the most time; The Thesis focuses on YouTube as a platform and on phenomenon so-called vloggers (youtubers) in detail, which is associated with it. The practical part of the Thesis is based on the outcome of fine research, which is based on diaries filled in by respondents (so-called diary research). The research focuses on, how much time the responders spend on YouTube videos, what content they watch and for what reason, whether They are thinking over the content they watch and whether the youtubers motivate them to do something.
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Youtubering in education
KOUBA, Tomáš
This thesis focuses on issues of videos in teaching. Specifically, educational videos on the YouTube server and their directly use in teaching or a supplement to teaching. The main goal of this work is to create several educational videos which are focused on the visual programming language "Scratch". The primary school students were the target group for these videos and the final videos have been adapted for them. I focused on studying literature and an analysis of already created audio-visual materials which are related to this issue; according to it will be proceed with the creation of content. Within the thesis the feedback will be collected by the questionnaire and then will be analysed for the created videos.
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Gender stereotypes in videos on the 5-Minute Crafts channel
Stehlíková, Lucie ; Fousek Krobová, Tereza (advisor) ; Vochocová, Lenka (referee)
The status of men and women has evolved in recent decades, nonetheless, society still employs gender stereotypes to simplify its perception of the world. Often, it directly considers them as natural or necessary and associates them with sexual differentiation. Media can reflect or participate in reinforcing this idea by presenting women and men in different ways and in a limited range of roles. This thesis aims to reveal the prevalence of gender stereotypical depictions in life hack videos on the 5-Minute Crafts YouTube channel. To analyse this material, the paper uses as a starting point the research on the analysis of television advertising, which is one of the most frequent areas of gender stereotyping in broadcasting. Although it is not watched on demand by the audience, it is nevertheless consumed - even with the values it contains. Through a quantitative content analysis, this paper focuses on 40 randomly selected compilations from 11 playlists of the 5-Minute Crafts channel to evaluate individual videos utilizing the mini-drama format. Based on the results of the analysis, the thesis assesses the presence of stereotypes related to the genders under study and the most frequent areas affected by the stereotypes, as well as the frequency of phenomena that contradict gender expectations.
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Cute Cats on a Rescue Mission: An Obituary to YouTube in Russia?
Polheim, Annemarie Elisabeth ; Kolenovská, Daniela (advisor) ; Svoboda, Karel (referee)
Bibliographic note POLHEIM, Annemarie. 2022. Cute Cats on a Resue Mission: An Obituary to YouTube in Russia? 67 p. Master thesis. Charles University, Faculty of Social Sciences, Institute of International Studies. Supervisor Mgr. Daniela Kolenovská, Ph.D. Abstract Russia's 2022 invasion of Ukraine has accelerated internet regulation and cutbacks on free expression in Russia. YouTube is one of the most established hybrid media platforms and an important source of information in the country. It is likely that the platform may be banned by Roskomnadzor at any time, as it blocks Russian state channels. The aim of this thesis is to outline the characteristics of the Russian YouTube landscape and to contribute to the understanding of current transformations of the Russian media system. Two datasets of YouTube channel networks, retrieved on January 6 and March 14, 2022, are analysed and compared. The data consists of YouTube channels of the Russian political spectrum and surrounding channels, as well as their links to each other (subscriptions, recommendations). A significant increase in the English-language clusters and the Russian-language educational cluster between January and March, and a decrease in the Russian-language entertainment and political clusters was observed. The findings, however, did not allow a...
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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma work dealt how travel content is created and promoted through social media, focusing on its digital form, which in the present times is mainly published on social media sites, for example Youtube. The focus of this diploma work was on social sites, their functions and their importance for content creation in general, but also for travel content specifically. It did analyse vlogging method and in the practical part its relevance for both soft and hard form of journalism. It closely analysed monetization of content and its marketing. It followed influencers on social sites and influencer marketing and shown forms of collaboration of brands and content creators. It contains two practical researches. The first one is qualitative research case study of vlogger Casey Neistat and his channel and it uses him to show marketing and monetization principles in content creation. The second one is quantitative research analysing Wuhan pandemics outbreak and the importance of travel vloggers, who provided vlog content creation, which was then used by many news media and different content creators. There is enough content for answering all research questions, based on theoretical and practical research.
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